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USER EXPERIENCE RESEARCHFOR BUILDING BETTER PRODUCTS
Natalie Verter | UX Lead, HP Anywhere
USER EXPERIENCE RESEARCHFOR BUILDING BETTER PRODUCTS
Natalie Verter | UX Lead, HP Anywhere
HOW DO USERS EXPERIENCE OUR PRODUCTS?
Did we identify the right requirements
for our users?
PRODUCT DEV
Is our product working?
UX
Can our users use the product?
HOW DO USERS EXPERIENCE OUR PRODUCTS?
HOW DO USERS EXPERIENCE OUR PRODUCTS?
TEAM
requirements performance usability
Eric Ries 2011
THE LEAN STARTUP
Trevor Owens, Obie Fernandez, 2014
Eric Ries 2011
THE LEAN STARTUP
Trevor Owens, Obie Fernandez, 2014
ENTERPRISE
BUILD
THINK
TEST
Hypothesis
Validate with users
MVP,Feature,Prototype
Eric Ries 2011
THE LEAN STARTUP
BUILD
THINK
TEST
Hypothesis
Validate with users
MVP,Feature,Prototype
Eric Ries 2011
THE LEAN STARTUP
BUILD
THINK
TEST
Hypothesis
Validate with users
MVP,Feature,Prototype
Eric Ries 2011
THE LEAN STARTUP
BUILDTEST
Eric Ries 2011
THE LEAN STARTUP
THINK
TEST
What should we build?GENERATIVE RESEARCH -
How should we build?EVALUATIVE RESEARCH -
BUILD
THINK
TEST
THINK
Eric Ries 2011
How should we build?
THE LEAN STARTUP
What should we build?GENERATIVE RESEARCH -
EVALUATIVE RESEARCH -
Watch Ask/Listen
GENERATIVE RESEARCH{Coming up with the right plan}
MeasureUsability study your competitor
Experience sampling “Pretend” techniques
Watch Ask/Listen
GENERATIVE RESEARCH{Coming up with the right plan}
MeasureUsability study your competitor
Experience sampling “Pretend” techniques
Experience sampling > google now Via Tomer Sharon
Experience sampling > google now Via Tomer Sharon
Experience sampling > hp anywhere
Experience sampling is best for -• Uncovering user needs in real time• Coming up with features and prioritizing them
GENERATIVE RESEARCH{Coming up with the right plan}
Usability study your competitor
Experience sampling “Pretend” techniques• Wizard of Oz• Fake door
Watch Ask/Listen MeasureUsability study your competitor
Experience sampling
Wizard of Oz > airbnb.com Via Laura Klein
Wizard of Oz > airbnb.com Via Laura Klein
Fake door > industriallogic.com Via Laura Klein
Fake door > spotify.com Via Nick Kishfy / medium
Fake door > hp anywhere
“Pretend” techniques are best for -• Validating our ideas• Checking demand before investing effort
GENERATIVE RESEARCH{Coming up with the right plan}
Usability study your competitor
Experience sampling “Pretend” techniques• Wizard of Oz• Fake door
Watch Ask/Listen MeasureUsability study your competitor
Experience sampling
Usability study your competitor > hp anywhere
Usability study your competitor > hp anywhere
Usability studying your competitor is best for -• Learning from others mistakes (& success)• Exploring specific solutions for: structure, flows, behavior etc.
GENERATIVE RESEARCH{Coming up with the right plan}
www.exp-live.com
Usability study your competitor
Experience sampling “Pretend” techniques• Wizard of Oz• Fake door
Watch Ask/Listen MeasureUsability study your competitor
Experience sampling
THANK YOUI’m at: [email protected] :)
