SOCIAL ADSSponsored

RESPONSIVE WEBSITES

WE USED TO THANK

THE HOST

UPTAKEis correlated toEVENT APPpromotion but generally between

10%&45%depending on the tech friendliness of the audience

EVENT GUIDE

Instinctively mobile apps are much better tools that paper guides.Yet the positive impact of event apps on attendees satisfaction or average

uptake is somewhat obscure. Investing with caution is recommended.

ATTENDEES MEET AND GREETIN ONLINE BACKCHANNELS

WE WATCH IT WHEREVER ANDWHENEVER WE WANT

MOBILE APP

WE LIKE OFFLINE

BADGESARE INTELLIGENT

SOCIAL MEDIAMONITORING

WE FIND THEM ON

BEFORE...

BEFORE... AFTER

BEFORE... AFTER

MAILING LIST

BROCHURE

of Ad Agencies are planning to buyAds on YOUTUBE

on TWITTER

on FACEBOOK

36%

89%

of users rarely pay attentionto Ads on social networks

67%yet39%

ATTENDEES DECIDED

TO ATTEND BASED

ON IMPULSE

PLANNERS

SELECTED SPEAKERS

PROFESSIONALS TRUSTonline information

- almost -

AS MUCH ASinformation gotten from inperson

SOCIAL MEDIA USE patternsare NOT PRE-DETERMINED by

age or organizational affiliation

Greater satisfaction and commitment result fromPARTICIPATION OR CO-OPERATION

with a service provider

Increased likelihood ofpositive word-of-mouth

INCREASED ATTITUDINAL LOYALTY

ATTENDEESLOOKED LIKE

CLUELESS VAGABONDS

WE HAD TO TRAVEL

LONG MILES

BEFORE... AFTER

BEFORE... AFTER

FEEDBACK FORMS

BADGES WEREDUMB

ON AVERAGEcompanies save

$1,000in travel costs

by engaging inVIRTUAL

ENVIRONMENTS

A study found that

82% of the online audiencefound the VIRTUAL ENVIRONMENTHELPFUL inmaking a decisionto attend in-person next time

of professionals research BUSINESS DECISIONS

on social networks

39%

Acc

ord

ing

to a study

OFFLINE INTERACTION - decreases - ONLINE COMMITMENT

of event planners see

2013MOBILE APPSas atop priority investment for

21%

WE ASKED FOR SLIDES

BUT NEVER GOT THEM

ARIBAgenerated 400

40kwith their custom slideshare channel for their Ariba Live event

LEADSVIEWS

mo

re t

han

would NOT RECOMMENDa business with a bad mobile site.

have TURNED to a competitor’ssite after a bad mobile experience.

of adults have CURSED at theirphone when a site doesn’t work.

2.7mobile devices

3.5mobile devices

20122011

A BAD mobile experiencecan cost you customers

57%

40%

23%

HOW MUCH DO PEOPLE PAY FOR SMM TOOLS?

2.2%of respondents say they spend 10000/month or more on monitoring tools

19%between $500 and $5,000/month

19.7%between $100 and $500/month

54.7%$100/month or less

4.4%between $5,000 and 10,000/month

POST-EVENT

AT THE EVENT

PRE-EVENT

HOW TECHNOLOGY- is -

CHANGING EVENTS

BEFORE... AFTER

BEFORE... AFTER

BEFORE... AFTER

BEFORE... AFTER

BEFORE... AFTER

BEFORE... AFTER

Responsive websites deliver a coherent experience to prospectiveattendees regardless of the screen size or device used.

With an average of 3.5 devices owned, it is di�cult to predict where a purchase will happen.

Proudly brought to you by

AFTER

www.eventmanagerblog.com designed by Beatrice Tagliaferrilinkedin.com/in/beatricetagliaferri

http://www.b2bsocialmediaguide.com/category/social-stats/advertising/The b2b social media guide

The rise of the mobile worker http://www.thetimes.co.uk/tto/public/smallbusinessmasterclass/article3400136.ece

http://www.practicalecommerce.com/articles/3395-SEO-Benefits-of-Responsive-Web-DesignSEO Benefits of Responsive Web Design

http://www.sdn.sap.com/irj/scn/go/portal/prtroot/docs/library/uuid/e0c2a4fc-0ceb-2c10-0785-f40bb184cd2f?overridelayout=trueSocial Media's Role in Decision Making by Business Professionals

http://personal.lse.ac.uk/samsona/CoCreation_Report.pdfCo-creation: New pathways to value An overview

http://cli�ampe.org/wp-content/uploads/2011/10/WikiSym_2011.pdfOnline and O�ine Interactions in Online Communities

http://www.kinura.com/2012/10/can-online-events-really-enhance-your-business/Can online events *really* enhance your business?

Technology Survey 2012 http://www.expoweb.com/article/technology-survey-2012#.UL3baZPm7IG

http://www.stateofsearch.com/all-about-social-media-monitoring-tools-infographic/All about Social Media Monitoring Tools

www.lanyrd.comwww.buzzband.com

REFERENCES

The risk of purchasing an event ticket is mitigated by online peersrecommendation. Serendipity engines with social graph integration

such as Lanyrd or Plancast play an increasingly important rolein how attendees make decisions.

Co-creation and attendees involvement in the event design can beeasily achieved with technology tools such as SXSW is doing with itsPanel Picker. Involving attendees has clear benefits for engagement,

satisfaction and word of mouth.

Online Backchannels are still crucial to diminish perceived riskof attending, yet meta-networks that rely on Facebook,

Twitter or LinkedIn infrastructure should be preferred to ensureengagement is consistent over time.

Livestreaming and video on demand are powerful toolsto promote the event and involve audience remotely.

These tools actually favour in person participation and save costs.

NFC technology helps to interact with event elements such as speakersor live performances. Liking an aspect of your event is as easy as

swiping a mobile phone next to a sticker.

Badges can benefit of the power of RFID. Attendees are able to entercontests, check in in di�erent areas of the event, send pictures online.

They just need to swipe their badge.

Social Media Monitoring tools are becoming an integral part of the eventmanager toolkit. Monitoring what is happening real time at an event

makes it easy to understand successes and failures.

Slideshare is becoming a prominent channel to streamline slides.The opportunities for promotion and increase attendees satisfaction are evident.

Social Advertising is a powerful substitute for mailing lists.Marketers are investing more in it. Yet its e�ectiveness is tied to

a wider social engagement strategy.

WE DECIDE TO ATTEND IFOUR PEERS DO

ATTENDEES CHOOSE THEM