Birst.com - Home

• Confusing pathways

• Products and Solutions not emphasized

• Poor lead generation capabilities

• Random page layout and design

• Underwhelming imagery

BEFORE

Birst.com - Home

• Focused hero highlights key messages

• Clear messaging hierarchy• Product-centric design

featuring screenshots• Persona-based solution

pathways• Clean, organized design

AFTER

Birst.com - Product

• Confusing pathways

• Products and Solutions not emphasized

• Poor lead generation capabilities

• Random page layout and design

• Underwhelming imagery

BEFORE

Birst.com - Product

• Focused hero highlights key messages

• Clear messaging hierarchy• Product-centric design

featuring screenshots• Persona-based solution

pathways• Clean, organized design

AFTER

Appthority.com - Home

• Constrained, three-column layout

• Flat content presentation and hierarchy

• Confusing navigation labels, and no obvious next steps

• Simple design projected an underwhelming company image

BEFORE

Appthority.com - Home

• Modern, scrolling homepage

• Sophisticated, upscale design elevates company stature

• Much higher brand visibility

• Key product features highlighted

• Topical layers featuring pathways to in-depth information

AFTER

Appthority.com - Product

• Constrained, three-column layout

• Flat content presentation and hierarchy

• Confusing navigation labels, and no obvious next steps

• Simple design projected an underwhelming company image

BEFORE

Appthority.com - Product

• Bold hear messaging• Interactive, explorable

layer presenting product value propositions

• Interactive Explore Features layer to guide user deeper into relevant product information

• Clear and compelling service offerings with prominent call to action

AFTER