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www.treacyinfo.com
Facebook 301Other Social Media Tools
Ann Treacy
www.byteoftheweek.com
www.treacyinfo.com
Any off line measures?
• Sales• Visits to shop• Phone calls• Email subscriptions
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Impact of Social Media
http://www.youtube.com/watch?v=RO6hGtdZlAg
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Your motivation today…
1. Learn about how each social media channel works
2. Think of one social media strategy you can start implementing tomorrow
3. Set up the tools you need
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Before you Begin
• Why do you want to use social media?– How does it fit into existing business goals?– How can you measure success?
• What resources do you want to dedicate to social media efforts?– Internal staff? Consultant? Both?
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Interesting Stats*: Facebook• An average Facebook users has 130 friends. (
AllTwitter)• Facebook hosts 42 million "Pages" with 10 or
more likes. (Jeff Bullas)More than 1 million websites have integrated with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
http://www.huffingtonpost.com/brian-honign/100-fascinating-social-me_b_2185281.html
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Interesting Stats: Twitter
• 56 percent of customer tweets to companies are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51 people. (Diego Basch's Blog)
• 32 percent of all Internet users are using Twitter. (Marketing Land)
• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
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LinkedIn Stats
• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003
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Interesting Stats: Google+
• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day. (AllTwitter)
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Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)
• Pinterest pins with prices get 36% more likes than those without. (Shopify)
• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
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YouTube/Ustream
• Great way to inform• Great way to teach• Worth 1,000 words• Help new audience
find you• Easy to do
www.ustream.tv
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Random Tips
• Use your own voice!• Engage in conversations• Lead people to action
– Polls– Ask questions
• Make it easy to share everything• Trying ads? Think about promoted posts
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Get the presentation here:http://byteoftheweek.com/
Thank you!
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