Embed Size (px)
DESCRIPTION
Facebook is still a key social media and tool to reach our users. During this two-part class, we will help your library create and implement a Facebook page as well as create a successful media plan to utilize the social network. Additionally, we will explore Facebook Insights, Google Analytics and other tools you can utilize to ensure your Facebook page is a success. Between classes, attendees will be given an assignment to use what was presented in class on their Facebook page. This class is a must for those considering a Facebook page or those struggling to make their Facebook page an effective marketing tool.
Citation preview
Presenters: Diana Silveira & Rachel Eichen
Novare Library Services
All About Facebook for Libraries
Quick Poll
Agenda
Facebook Stats Creating a Facebook Page Posting/Events Getting Fans
Basic Facebook Stats
Most Popular Social Media Popular with all demographics Open to everyone
http://www.searchenginejournal.com/growth-social-media-2-0-infographic/
Facebook Pages (not People) Public and generally available Anyone can “like” it (no friend requests) Track activity Multiple people can control
Only people that “like” me see posts
Want Fans? Promote!!
Advertise your Facebook page Invite your friends to “like” it
http://fbrep.com//SMB/tent-cards-self-serve.pdf
Want fans? Consider contests!
Photo Contest Follow to Win Trivia Check-in Contests Finish this sentence…
Homework
Like our page (URL will be e-mailed) Let us know and we will make you
admin Then… Post a status, picture, AND event Like and comment on other’s posts
Any questions?
Contact Us
www.facebook.com/NovareLibraryServicesslideshare.net/dee987slideshare.net/adverb
877-816-9638
Diana [email protected]
Rachel Eichen
![fine tuning facebook - Infopeople · 2013-10-28 · Fine-tuning Facebook for Libraries 7/12/12 This material has been created for the Infopeople Project [infopeople.org], and has](https://img.pdfslide.net/doc/110x75/5f0fcfe07e708231d44600ca/fine-tuning-facebook-infopeople-2013-10-28-fine-tuning-facebook-for-libraries.jpg)
