Logout Experience on Facebook

To protect their personal Facebook accounts, our members logout regularly and serve as a captive audience for your video or link ads.

Logout Experience Video

• Distribute a video post from your Page at the end of a user’s experience when they are looking for something new

Logout Experience Link

• Show a link post from your Page at the end of a user’s experience when they are actively seeking new content

Targeting + Packages

Packages

You can purchase Logout Experience (LOX) ads in 3 ways:

• Reach Block + LOX: Combined Premium Homepage ads + Logout during a 1 day burst for maximum impact. Ideal for product launches or events

• Target Block + LOX: 2-3 days of reaching a targeted audience with Premium Homepage ads + Logout.

• LOX standalone: Own the Logout unit for 1 day

+

Targeting must remain

broad

Targeting

Can be done on a country level (all India) but not by city

Targeting options are based around age groups:

- All age groups (13+)

- 18 years old and older

- 21 years old and older

Internal Sales Information

• LOX can only be bought via Insertion Order (IO), with Facebook to setup and manage. This cannot be done via self-serve

• Like all IO programs, client will be invoiced in USD. Payment to be made via wire transfer

Pricing for India

Please use these pricing plans as a guide, since the actual costs will vary depending on objective and target audience

• Reach Block + LOX:

– 54.3MM impressions for USD$152,141

• Target Block + LOX:

– 22.7MM impressions for USD$73,105

– 29.7MM impressions for USD$89,294

• LOX standalone:

– 15.7MM impressions for USD$55,176

India packages generally

start at USD$55k

If a client shows true interest in LOX (and knowing the minimum pricing requirements), then please pass along to a Facebook

Client Partner to continue conversations

Additional discounts may apply to bulk LOX purchases