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Social Media SuperChargers with Carly Alyssa Thorne & Lynn O’Connell What the New Facebook Newsfeed Means for YOUR Page www.facebook.com/socialmediasuperchargers

Facebook news feed changes and your page

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Changes to Facebook's news feed will bring big changes for pages -- from a separate page feed to different posting sizes. This short slideshow boils down the changes and gives you tips to prepare your brand page. Visit http://www.facebook.com/socialmediasuperchargers and follow the page for more tips! Follow Lynn O'Connell on Twitter @omdirect Follow Carly Alyssa Thorne on Twitter @carlyathorne

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Page 1: Facebook news feed changes and your page

Social Media SuperChargerswith Carly Alyssa Thorne & Lynn O’Connell

What the New Facebook NewsfeedMeans for YOUR Page

www.facebook.com/socialmediasuperchargers

Page 2: Facebook news feed changes and your page

Facebook Newsfeed Changes

Facebook says users spend 40% of their time in the newsfeed. Will they opt to keep sort on friends only? Or be more likely to unsubscribe from pages that overpost?

Newsfeed can be filtered to show just friends or to

show “following”. Pages and people you subscribe to

are in same feed.

Page 3: Facebook news feed changes and your page

Facebook Following Feed

Each post in the “Following Feed” is now larger. Option to “see all” you are following is prominent in upper right. They SAY all posts will show in chronological order. (Like Twitter) Yet they also say Edgerank still applies and example slides included “most shared” groupings from pages.

Page 4: Facebook news feed changes and your page

All posts are larger.

Multiple posts from the same page are grouped WITHOUT photos.

Page 5: Facebook news feed changes and your page

Change is image size is significant.

SIZE YOUR PHOTOS to 600 x 600 px. FB advises MINIMUM 552 width

NOTE: Your comments now display OVER the top of the photo.

You must consider this when making pic quotes – even if you don’t comment, someone who shares might.

Page 6: Facebook news feed changes and your page

Revisit your cover photo

Notice your whole cover photo now shows in feed, with your name and info written over image. This explains why Facebook has been pushing simple photos with little text. SIMPLIFY your photo. Make sure it shows what YOUR page is about. (Your collages could also be a problem as many small images may look cluttered.)

Page 7: Facebook news feed changes and your page

Your mission: Get fans to share YOUR content

• Create CUSTOM content. If you normally reshare links, keep in mind that the original content creator is the one who will get the spotlight when your fans share your post.

• Forget about long text posts above photos. Put your long text INTO an image using a site like www.quozio.com or www.picmonkey.com

• Focus on creating content your top fans —your brand evangelists— will want to share. Remember: Facebook says people share things to help friends, help themselves, and create identity.

When content is shared to your fan’s newsfeed, your content keeps the spotlight. Notice how the sharers are now shown to the side with just pics.

Page 8: Facebook news feed changes and your page

Takeaways for Social Media SuperchargersJoin us at www.facebook.com/socialmediasuperchargers

Still do this:• Know what outcomes you want from

your page. • Build your audience wisely – getting fans

to share your content to their personal profiles is even more important. That means you need fans who truly like and will share content.

• Optimize and use your page actively. • Focus page on quality content.• Share photos and videos.• Create content people WANT to share. • Increase engagement. COMMENT, LIKE,

SHARE Supercharger posts and interact with fans.

Change these tactics:• Simplify cover photos.• Increase photo sizes to 600 x 600.• Layout photos with space for

comments to overlay at top.• Post 4-5 x a day for now, but let’s

watch this closely to see if FB penalizes frequent posting OR if chronological order rewards more frequent posting.

• Speedy likes, comments, and shares are EVEN MORE CRITICAL. Check the Superchargers feed frequently.