HOW TO IMPROVE VISIBILITY

BRANDON MCCANN

vs.

People having conversations online

Definition

Communication vs. Conversation

“Social media is a platform for sharing

two-way communications”

Communication vs. Conversation

“How do we get more fans or followers?”

“We create useful contentthat does something

for people”

“We educate, entertain,connect or be useful.”

Communication is telling....Conversation is sharing.

STOP THINKINGOF SOCIAL MEDIA AS

ONE-WAY COMMUNICATION

Social Network

Two-way connecting

Emphasizes profiles and people

3 to 5 posts per week

Re-sharing

Information Network (Microblog)

One-way following

Emphasizes consuming content

3 to 5 posts per day (real-time)

Re-tweeting

vs.

800 million users

150 million are U.S.

Expected to hit 1 billion users by

the end of 2012

12 WAYSTO IMPROVE

VISIBILITY

1. Use short updates (10 words or less).

2. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.

3. Use quotes.

4. Reply to fans.

5. Ask questions.

6. Use photo albums.

7. Where’s Waldo? Post hidden items to spark conversation.

8. Best caption contest.

9. Link to a video.

10.Favorite thing. Ask fans about their favorite thing.

11.Let fans vote on something.

12.Ask for likes: Ask users to “click like” if they agree with your statement or like a picture.

BESTPRACTICES

EMPHASIZE VISUALIZATION RICH VISUALS MAKE THE BEST CONTENT. USE A COMBINATION OF VIDEO, PHOTOS, AND LINKS.

POSTING STANDARDS WHAT IS FACEBOOK SAYING?

VISUALLY ENGAGING posts generate 2x the engagement of basic text posts

Posts between 100 AND 250 CHARACTERS long(less than 3 lines of text) see about 60% more likes

Source: Facebook.com

SCHEDULE YOUR POSTSNEW FEATURE ON FACEBOOK TIMELINE

MIX IT UP DON’T JUST BLAST PROMOTIONAL MESSAGES

Informational

EntertainmentEngagement

500 million users

There is a big Twitter

Paradox: 80% of people are aware of

Twitter, but only 16% are using it.

Source: Insites Consutling "Social Media around the World 2011"

FOLLOWING = SUBSCRIBING TO TWEETS

Unlike Facebook, following on Twitter is not mutual.

You don’t have to approve or follow back.

HOW TO USE TWITTER?•Treat like a blog•Very popular for external linking•Real-time nature favors news content•Good for event promotion•Publish content more often to catch followers•Limited to 140 characters per update•Quality over quantity •Use action verbs•Lodge members can receive updates through RSS, SMS, e-mail, or third-party apps.

12 WAYSTO IMPROVE

VISIBILITY

1. Leave room for re-tweets

2. Be re-tweetable. Post things that are interesting.

3. Converse. Talk with others especially when they aren’t talking to you.

4. Follow relevant people. If you follow them, more than likely, they will follow you back.

5. Be responsive. Reply to followers.

6. Use an URL shorter.

7. Ask Questions.

8. Be the first. Reporting on news and events first will increase your changes of being re-tweeted.

9. Search ‘Who to follow.’ Twitter will suggest followers based on who you follow and more.

10. Use hashtags #. Create a hashtag and use #NOAC2012 and #OAPC. Search to see if your hashtag is being used first.

11. Tweet other people’s stuff. Re-tweet other interesting stuff from other people.

12. Search for tweets. Use the Twitter search function to find new lodge members to follow who are tweeting about your lodge, Scouting, or the OA.

Twitter Resources:

TweetLater and HootSuite. Allows you to schedule tweets.

TweetDeck. Desktop software for monitoring and categorizing.

TwitPick: Share photos on Twitter.

Bitly.com and Cli.gs. Shortens URLs and tracks them.

Social Media Planning

QUESTIONS

p_a_h's photostreamwww.flickr.com/photos/pahudson

John.Karakatsanis' photostreamwww.flickr.com/photos/johnkarakatsanis

cambodia4kidsorg's photostreamwww.flickr.com/photos/cambodia4kidsorg

Paz.ca’s photostreamwww.flickr.com/photos/pazca

Fanie!'s photostreamwww.flickr.com/photos/fanieart

SocialMediaOnlineClasses' photostream ww.flickr.com/photos/socialmediaonlineclassescom

PHOTO CREDITS

mfinleydesigns' photostream www.flickr.com/photos/mfinleydesigns

mfinleydesigns' photostream www.flickr.com/photos/mfinleydesigns

JVC America’s photostreamwww.flickr.com/photos/jvcamerica

PHOTO CREDITS

Creative CommonsAttribution. Noncommercial. Share alike.

For more info, visit http://creativecommons.org/licenses/by-nc-sa/3.0/

Contact: Brandon McCann at bmccann118@aol.com