Farm Tourism in Organic Agriculture

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  • FARM TOURISM IN ORGANIC AGRICULTURE

    www.costalesnaturefarms.com

    BY: RONALD COSTALESMAJAYJAY, LAGUNA

  • WHAT IS FARM TOURISM?FROM VARIOUS PERSPECTIVE

  • What is FARM TOURISM?

    It involves any agricultural based activity that brings visitors to a farm

  • What is FARM TOURISM?

    Visitors have a specific interest to meet farmersand to know how their food is produced

  • What is FARM TOURISM? Visitors sometimes want to be actively involved in

    farming (milking a cow, picking/harvesting fruits)

  • For farmers, it is regarded as the earliest maturing crop and harvestable all season.

    Income is generated from entrance fees, food, accommodation, sales of farm produce, farm activities and attractions.

    What is FARM TOURISM?

  • An avenue to bring economic justice and financial empowerment to the marginalized sector of the society OUR FARMERS!

    WHAT IS FARM TOURISM?

  • Economic benefits can be easily cascaded to the community through employment and collateral tourism related ventures;

    WHAT IS FARM TOURISM?

  • For an extensionist, a form of extension service to visitors through educational field visits. We teach them as if we dont and visitors will learn as if they dont.

    WHAT IS FARM TOURISM?

  • FARM TOURISM

    Makes farming more fun and more sexy! Entices young generation (and not-so-young) to engage

    into farming

  • THE BEAUTY OF FARM TOURISM In FARM TOURISM, the simple life of a poor

    farmer becomes the luxury of the rich people.

  • FARM TOURISM

    A simple organic banana plantation can be transformed and packaged into a captivating banana tour for people who has not seen a banana tree.

  • ORGANIC AGRICULTURE - BASED FARM

    TOURISM

    COSTALES NATURE FARMSMAJAYJAY, LAGUNA, PHILIPPINES

  • ADVANTAGES OF AN ORGANIC

    FARM IN A TOURISM BUSINESS

    1. NO FOUL ODOR

    2. NO HARMFUL CHEMICALS

    3. SAFE & HEALTHY FOOD

  • Distance from Manila: 120 kmTravel time: 2 hrs

    FARM LOCATIONBrgy Gagalot

    Majayjay, Laguna,

    Philippines

  • History

    Acquired the property in 2005

    Originally planned as a leisure farm

    Started commercial operations in 2009

  • FROM TELECOMS TO ORGANIC AGRICULTURE

    Former Executive Vice President & CTO of Philippine Global Communications, Inc.

    Escaped corporate life at the age of 39 to enjoy life in ORGANIC AGRICULTURE & FARM TOURISM

    A complete paradigm shift

    Specialized in IT & Network Engineering for 20 yrs

  • FROM CORPORATE TO- CULTIVATE

  • OUR HUMBLE BEGINNINGS

    1000 sqm practice area

    Planted with vegetables that we love to eat PINAKBET!

    Organic farm produce intended for family consumption

  • A PARADISE IN THE MAKING

    We love to eat so we decided to produce our own food--

    safe and healthy food!

  • FROM PLEASURE TO BUSINESS

    Went commercial in 2009 by supplying branches of chain of restaurants

    Now a full grown 5-hectare sustainable, integrated organic farm

    Partnered with in 2012 in offering top-

    of-mind local organic fresh farm produce

  • A Certified Organic Farm

  • OPEN-FIELD PRODUCTION OF HIGH

    VALUE VEGGIES & HERBS

    Largest single producer of organic vegetables & herbs in the country today

    20 tons every month

  • ZERO-WASTE FARMING

  • Commercial Scale: Integrated Organic Farm

    High Value

    Veggies

    Aqua Culture Vermi Culture

    Free-range

    chicken

    Rabbit RaisingHerb Culture

    OrchardOrganic Pigs Pekin Ducks`

    FARM TOURISM

  • 4,000 PER MONTH

    VOLUME OF VISITORS

  • THE OFFICIAL FARM TOURISM DESTINATION OF MS. WORLD PHILIPPINES , 2013

    VENUE FOR TOURISM EVENTS

  • Recognized by the President of the Philippines

    GOVERNMENT RECOGNITION

    2012 Most Outstanding Organic Farm of

    the Philippines

  • PROCY ALCALA

    SECRETARY

    DEPT. OF AGRICULTURE

    INSPIRED BY ATI

    PRIVATE EXTENTION SERVICE PROVIDER FOR

    ORGANIC AGRICULTURE (ESP)

  • POWERED BY DA-RFO 1VA

    TECHNO-DEMO & LEARNING SITE

  • EXTENDED SERVICE SUPPORT TO FARMERS

    DEPENDENTS

    IN PARTNERSHIP WITH DSWD & PCA

  • NURTURED BY DOT

    ACCREDITED PARTNER FOR FARM TOURISM

  • FARM ACTIVITIES

    AND

    ATTRACTIONS

  • FISH CATCHING WITH BARE HANDS!!!

    FARM TOURISM ACTIVITY

  • URBAN ORGANIC

    GARDENING SHOWCASE

    ORGANIC URBAN GARDENING

    Make BIG money in small areas!

    TECHNOLOGY SHOWCASE

  • ORGANIC URBAN GARDENING

    Convert your waste to wealth!

    TECHNOLOGY SHOWCASE

  • TECHNOLOGY SHOWCASE

    ORGANIC & ODORLESS PROFITABLE PIGGERY

    SYSTEM(OOPPS)

    GUARANTEED INCOME!

    LEARN & EARN!

  • LAKBAY-ARAL TOURS

  • THE COMMITTEE CHAIRMAN ON

    AGRICULTURE ENJOYING HER TOUR

    SEN. CYNTHIA VILLAR

  • EGG HUNTING ACTIVITY

  • FISHING AND FISH FEEDING

  • FARM ACTIVITIES FOR FUTURE GENERATIONS

    Involve them now, And they will feed the nation in the future!

  • FEEDING ODORLESS PIGS

    Odorless organic pigs awaits you to

    feed them

  • Harana at the farm- Serenading the tourists

  • SWIMMING IN COLD SPRING WATER

    Cold spring water from natural waterfalls awaits the tourists

  • TREKKING

  • SHOPPING

  • RELIGIOUS TOUR

  • HARVEST OF THE DAY MEALS

    ORGANIC FOOD

  • EAT GUILT-FREE ORGANIC MEAL!

    UNLIMITED LETTUCE SALAD

  • Farm SPA

  • KEY SUCCESS FACTORS

    PASSION

    PROPOSITION (UNIQUE SELLING POINT)

    PARTNERSHIP

    PROMOTION & PUBLICITY

    PEACE (AND ORDER)

    PROFIT

    POVERTY REDUCTION

  • PASSION

  • PASSION

    HOW PASSIONATE ARE WE IN AGRICULTURE? FARMING IS A FULL TIME JOB!NEED TO BE HANDS-ON

    DO WE HAVE WHAT IT TAKES TO BECOME A GOOD HOSPITALITY PRACTITIONER? LEARN TO SMILE

    PASSION LEADS TO LEARNING ,LEARNING LEADS TO EXCELLENCEAND FROM EXCELLENCE TO SUCCESS

  • PROPOSITION(UNIQUE SELLING POINT)

  • PROPOSITIONDefining your USP (Unique Selling Point)

    A Unique Selling

    Point is used to refer to any aspect that differentiates your

    tourism destination or tourism product from similar tourism

    destinations or tourism products.

    Unique experience

    Unique culture

    Unique environment

    Unique information

    Unique .........

  • UNIQUE SELLING POINT

  • OUR UNIQUE SELLING POINT:

    The only farm at the foot of majestic mountain - Mt

    Banahaw that offers unlimited, all-you-can-eat certified

    organic salad greens

  • PARTNERSHIP

  • PARTNERSHIP WITH THE GOVERNMENT

    AGRICULTURAL TRAINING INSTITUTE

    LEARNING SITE; SCHOOL FOR PRACTICAL AGRICULTURE FARM TOURISM SITE

    DEPARTMENT OF AGRICULTURE DA RFO TECHNO-DEMO SITE

    DEPARTMENT OF TOURISM FARM TOURISM ACCREDITATION

  • PARTNERSHIP WITH THE PRIVATE SECTOR

    OFWs

    FINANCIAL INVESTMENTS/JOINT VENTURES

    PHILIPPINE TRAVEL AGENCIES AND TOUR OPERATORS LOCAL & FOREIGN TOURISTS

    SCHOOLS & UNIVERSITIES ON-THE-JOB TRAINEES

    EDUCATIONAL TOURS/FIELD EXPOSURES

  • PARTNERSHIP WITH THE PRIVATE SECTOR

  • PROMOTION &

    PUBLICITY

  • WEBSITE PRESENCE

    Website

  • PRINT ADS (ADVERTISEMENTS)

  • SOCIAL MEDIA

  • TV EXPOSURES

  • MOBILE POSTERS

  • BILLBOARDS

  • ROAD SIGNS

  • PROFIT

  • PROFIT

    WITHOUT PROFIT, A BUSINESS CAN NOT SURVIVE AND EVENTUALLY COLLAPSE;

    PROFITABILITY IS SYNONIMOUS TO SUSTAINABILITY;

    PROFIT IS YOUR REWARD DERIVED FROM EFFICIENTLY RUNNING A BUSINESS

    PROFIT IN FARM TOURISM USUALLY COMES FROM ENTRANCE FEES, FOOD, ACCOMMODATION RENTALS, FARM ACTIVITIES UNDERTAKEN FOR A FEE

  • PEACE AND

    ORDER

  • POVERTY

    REDUCTION

  • FARM TOURISM GENERATES

    EMPLOYMENT IN RURAL COMMUNITIES

  • FARM TOURISM CREATES BUSINESS

    OPPORTUNITIES IN RURAL COMMUNITIES

    Livelihood

    Programs

    Handicraft MakingMeat processingVegetable & Fruit PicklingSmall brother-Big brother partnership

    COMMUNITY-OWNED BUSINESSES

  • BENEFIT SHARING TO THE

    COMMUNITY

    Scholarship

    Programs

    Scholarship programs are offered to deserving residents of the community from primary to tertiary education

    SCHOLARSHIP GRANTS TO

    DESERVING STUDENTS

  • Benefit Sharing to the Employees

    Percentage of the gross revenue is allocated for Employee Benefits & Housing programs

  • The Happy Farmer Family of Costales Nature

    Farms

    Salamat po!

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  • Happy Tourists

  • THANK YOU