Fashion Digital NY 2014 Top 5 Takeaways for Retailers

Presents

Over 600 ecommerce leaders—from the largest brands to innovative start-ups—participated in Fashion Digital this year. And Mozu was there.""We’ve compiled our favorite insights from thought leaders around the world who shared ecommerce strategies and technology solutions for the fashion retail industry.

The growing adoption of mobile use in brick-and-mortar retail environments is bringing mobile consumers back to the physical store. To cater to these shoppers, retailers need to provide online conveniences in a offline environment. Customers expect your brand to be available and exceptional in every channel."

Consumers expect seamless brand experiences

Apple pay and other mobile wallets have raised the bar on payment convenience, with options like remote mobile payments and proximity mobile payments consumers are demanding more convenience and added security.

Speed up the checkout process with contactless payment

The use of beacons and other contextual technologies will make it quicker and easier for retailers to deliver contextually relevant content to customers – driving engagement and sales.

Hyper-convenient experiences are becoming the norm

Digital brands will build relationships with consumers through temporary pop-up shops. New tools and technologies empower brands to quickly launch new on-demand stores to drive brand engagement and excite new markets.

Savvy retailers are disrupting the retail space with pop-up stores

Delivering immersive in-store experiences that engage and simplify the shopping experience will drive customer loyalty. Tapping into your consumers’ senses and giving them control over their experience will make them feel connected to your brand.

Immersive in-store experiences need to amaze and engage

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