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The Goldilocks Effect Keeping people at the ‘Just Right’ distance Image by Daniela Brown by @nileslawrence

Flipbook-The Goldilocks Effect

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Page 1: Flipbook-The Goldilocks Effect

The Goldilocks Effect

Keeping people at the

‘Just Right’ distance

Image by Daniela Brown

by @nileslawrence

Page 2: Flipbook-The Goldilocks Effect

Technology allows us to constantly connect

with many people at the same time

Image by ipmatth

Page 3: Flipbook-The Goldilocks Effect

Technology keeps us connected, but traps us in individual bubbles

Image by gnomeza

Page 4: Flipbook-The Goldilocks Effect

“The more connected we become the more likely we are to be

Image by LB London

alone”-Michelle Atagana

Page 5: Flipbook-The Goldilocks Effect

We hide our true self

only showing the ‘ideal’ on Facebook & Twitter

Image by Brittany Greene

Page 6: Flipbook-The Goldilocks Effect

But human relationships are

Image by J+B=Us

messysporadic

and

Page 7: Flipbook-The Goldilocks Effect

Real conversation accounts for tone, allows for understanding at a deeper level, and seeing from a different point of view

Image by Zombies-eat-flesh

Page 8: Flipbook-The Goldilocks Effect

With no emotional interaction,

technology even changes who we are...

Image by Johan Larssom

Page 9: Flipbook-The Goldilocks Effect

We expect communication to be quick, simple, and synced

Image by eschipul

Page 10: Flipbook-The Goldilocks Effect

We are becoming unable to truly connect, build trust, and in turn self reflect

Image by Grizdave

Page 11: Flipbook-The Goldilocks Effect

People are in their own worlds

and are actively avoiding real conversation

Image by Sean Dreilinger

Page 12: Flipbook-The Goldilocks Effect

When people are unable to connect, they turn less and less to people

and more to technology

Image by BenSpark

Page 13: Flipbook-The Goldilocks Effect

In January 2013, Facebook had 1.06+ billion

monthly users

Image by Owenwbrown

618+ million were daily active users

Source: Facebook passes 1.06 billion monthly active users, 680 million mobile

users, and 618 million daily users

Page 14: Flipbook-The Goldilocks Effect

Constant tweets and Facebook

updates reflect our need to be heard

Image by Johan Larssom

Page 15: Flipbook-The Goldilocks Effect

Technology relationships mislead us to believe

we have real relationships

Image by gfpeck

“I share therefore I am”

Page 16: Flipbook-The Goldilocks Effect

“We seem increasingly drawn to technologies that provide the illusion of companionship without the demands of relationship” –Sherry Tuckle

Image by h.koppdelaney

Page 17: Flipbook-The Goldilocks Effect

Technology becomes our method of choice even for important conversations.

Image by Darwin70

Page 18: Flipbook-The Goldilocks Effect

"A full-scale apology means I know I've hurt you, I get to see that in your eyes, You get to see that I'm uncomfortable, and with that, the compassion response kicks in.”-Sherry Turkle

texting “I’m sorry”

and hitting send bypasses the

human interaction

Image by Ahmad Chaudhary1

Page 19: Flipbook-The Goldilocks Effect

As time goes on, we communicate less with people

and more with technology.

Image by DavidShutter

Page 20: Flipbook-The Goldilocks Effect

We mass communicate and miss out on the

Image by Quinn Anya

emotions in front of us...

Page 21: Flipbook-The Goldilocks Effect

Image by tribes

Even telephone use is dying.

- Pew Institute

188 Billion text messages were sent monthly in the U.S. in 2010

Souce: We never talk any more: The problem with text messaging

Image by tribes

Page 22: Flipbook-The Goldilocks Effect

Though connected, we are alone....

Image by prayitno

Page 23: Flipbook-The Goldilocks Effect

Image by Lucy Takakura

Text

Research References:

1. http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?pagewanted=all&_r=0

2. http://memeburn.com/2012/04/the-goldilocks-effect-connected-but-alone-ted-video/

3. http://www.bitrebels.com/social/how-social-media-is-making-us-awkward-infographic/

4. http://www.sysomos.com/insidetwitter/sixdegrees/5. http://larryborsato.com/blog/2012/04/the-goldilocks-

effect/6. http://thenextweb.com/facebook/2013/01/30/facebook-

passes-1-06-billion-monthly-active-users-680-million-mobile-users-and-618-million-daily-users/

7. http://www.cnn.com/2012/08/31/tech/mobile/problem-text-messaging-oms