FMCG, Consumer Goods - Mobile Learning through mGyan

mGyanOnce upon a time, there were

books and other such things.

Now all you need is a

The FMCG/Consumer Goods Story

Now all you need is a

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Learn On The GomGyan’s revolution of learning empowerment

mGyan The Consumer Goods Story

ABC Ltd is a leading Consumer Goods company with 400 brands spanning 14 categories of home, personal care and foods products.

It employs 163 000 people and sells products in 170 countries worldwide.

The following slides show how employee learning has been successfully reinforced by the mobile learning initiative adopted by ABC.

This is a sample illustrative case study on applications of mobile learning in a Consumer Goods company

85% of ABC employees receive some sort of org. training.

On an average, an employee receives 15 days of training annually.

mGyan The Employees

Rahul is a new joinee at ABC Ltd.

He will be joining as an Area Sales Manager.

Rahul’s job will require him to maintain and develop relationships with retailers and Distributors, manage a team of Sales executives and achieve volume & value objectives of the assigned territory.RahulRahulRahulRahul assigned territory.

Sunitha is the Learning Manager Learning Manager Learning Manager Learning Manager at ABC Ltd.

She is responsible for managing the Learning needs of all employees.

SunithaSunithaSunithaSunitha

RahulRahulRahulRahul

mGyan Learning Opportunities


Has defined a customized learning plan for Rahul.

The learning plan will ensure that the following specific needs are addressed

1) Employee Orientation (Mandatory - Common)

2) Key Account Management (Mandatory - Job Specific)2) Key Account Management (Mandatory - Job Specific)

3) Category Management (Mandatory - Job Specific)

4) Team Management (Optional - Common)

mGyan Employee Orientation


Hi Rahul, Welcome to ABC .

First up, you will go through the employee induction program.

My job is to help you be empowered with all the learning that you need to do your job to the best you can.

RahulRahulRahulRahul Attends the employee induction program.

He gets a SMS from ABC – HR that a welcome app is available for download on his mobile phone. .

He downloads the app called on his mobile phone.He sees that there is a new material called “New JoineesNew JoineesNew JoineesNew Joinees” that is available on the app.

mGyan

mGyan Learn on Mobile – NNNNeeeewwww JJJJooooiiiinnnneeeeeeeessss

Job Aids

mGyan Learn on Mobile – NNNNeeeewwww JJJJooooiiiinnnneeeeeeeessss

Job Aids

mGyan Key Account Management


Hi Rahul !

This will help you understand how to develop long term sustainable relationships with our key accounts .

As part of your job orientation, you will have to attend a one day workshop on Key Account Management.

RahulRahulRahulRahul Attends the Key Account Management workshop.

He gets a SMS from ABC – HR that a summary of the workshop is available on the application.

He opens the app on his phone and sees that the new material called “KAMKAMKAMKAM” is available on the app.

mGyan

mGyan Learn on Mobile – KAMKAMKAMKAM

Job Aids

mGyan Learn on Mobile – KAMKAMKAMKAM

Quiz

mGyan Category Management


Hi Rahul !

This program will help you understand how to maximize sales while enhancing product value..

Your manager has recommended a training program on Category Management for you.


.

Attends the Category Management program.

He gets a SMS from ABC – HR that a summary of the program is available on the application.

He opens the app on his phone and sees that the new material called “Category ManagementCategory ManagementCategory ManagementCategory Management” is available on the app.

mGyan

mGyan Learn on Mobile – CCCCaaaatttteeeeggggoooorrrryyyy MMMMaaaannnnaaaaggggeeeemmmmeeeennnntttt

Job Aids

mGyan Learn on Mobile – CCCCaaaatttteeeeggggoooorrrryyyy MMMMaaaannnnaaaaggggeeeemmmmeeeennnntttt

Flip Cards

mGyan Team Management


Hi Rahul !

We have a program on understanding the nuances of building teams & improving performance

Your manager has identified that you need a booster to improve your team management skills.

RahulRahulRahulRahul Attends the Team Management program.

He gets a SMS from ABC – HR that a summary of the program is available on the application.

He opens the app on his phone and sees that the new material called “Team ManagementTeam ManagementTeam ManagementTeam Management” is available on the app.

mGyan

mGyan Learn on Mobile – TTTTeeeeaaaammmm MMMMaaaannnnaaaaggggeeeemmmmeeeennnntttt

Job Aids

mGyan Learn on Mobile – TTTTeeeeaaaammmm MMMMaaaannnnaaaaggggeeeemmmmeeeennnntttt

Quiz

mGyan An empowered organization


With mGyan, learning is a continuous process for Rahul.

He can utilize the spare moments of the day - while travelling or at home – to learn on the Go.

mGyan helps him revise and recall the key learning points of the various training programs, be it –1) How to manage key account relationships better1) How to manage key account relationships better2) Manage Categories & define strategies for success

and more …….


With mGyan, Sunitha has a powerful enabler to help employees remember, update & verifyremember, update & verifyremember, update & verifyremember, update & verify while constantly applying to internalize the learning & convert it into knowledge and skill.

Thus, mGyan helps Sunitha achieve better ROI for organizational development programs.

mGyan The mGyan Promise

We help you know where to find what you need to know.

We help you be always updated.

We help you learn anytime, anywhere.

We help you be always empowered

mGyanIntroducing

Understanding theUnderstanding theUnderstanding theUnderstanding the

HOWs

mGyan So What is mGGGGyan ??

AuthorAuthorAuthorAuthor DeliverDeliverDeliverDeliver MeasureMeasureMeasureMeasure

A platform to author, deliver & monitor

learning on mobile.

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The mGyan Platform

Enabling Learning on the Go.

mGyan How will it WORK!!!

As easy as using MS Word. Type text, insert images, format style etc.Create study guides, flip cards, surveys, polls, quiz, etc.Author & preview on any handset.

AuthorAuthorAuthorAuthor

DeliverDeliverDeliverDeliverAuthor once, distribute everywhere. Notify learners instantaneously through SMS/eMail.Learner accesses content on one mobile application that is updated.

Gather learning usage data directly from the handset.Analyze survey results, quiz responses etc .Insightful analysis – most popular, least accessed & other performance management reports.

DeliverDeliverDeliverDeliver

MeasureMeasureMeasureMeasure

mGyan Sneak Peeks!!!

Web Interface


Authoring Interface


Login & Menu

Mobile Application


Study Guides & Quiz

Mobile Application

mGyan Guess what this is !!!

The growing band of followers joining mGyan’s revolution of learning empowerment

Come, Let’s Learn on the Go !!!

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Technology

FMCG, Consumer Goods - Mobile Learning through mGyan