RealismRealism adverts are adverts that

are based on reality. They are adverts that don’t need special effects to occur in real life. Examples of this are the118 advert on the top left and the Adidas advert with David Beckham on the bottom left. In the 118 advert they use all thing that are available in real life such as the props used in the advert. The Adidas advert is a simple promotion where people are at a party having fun whilst wearing Adidas, which is possible making it realism.

Anti realism

Anti realism adverts are adverts that aren’t based on reality. They are adverts that need special effects to happen. Examples of this are the Lynx chocolate advert in the top left corner and the Citroen advert in the bottom left. In the lynx chocolate advert the protagonist turns into a chocolate man, which isn’t possible in reality, this makes it anti realism.

Animation 2D Animation- 2D animation adverts are adverts

that are completely two dimensional in the advert, meaning they are flat. An example of this is the Michigan advert to the left, it is drawn by hand and is completely 2D.

3D Animation- 3D animation adverts are adverts that are completely three dimensional in the advert, meaning everything has their correct volume. An example of this is the British Gas advert on the left, it is computer generated to make it have a 3D quality.Claymation- Claymation adverts are adverts that use clay. They take a picture and slightly move the clay so when played fast it looks like the clay is moving. An example of this is the Change For Life advert on the left, this advert also has 2D animation in it.Stop Motion- Stop motion adverts are like Claymation adverts but using real life objects. So it is taking loads of pictures of a newspapers so it looks like its moving on its own. An example of this is the Heinz advert on the left, over three hundred pictures have been taken in order to create thirty seconds of footage.

Documentary

Documentary adverts are adverts that talk to people that have real life

experience using or producing the product or service. They normally show what its like to be with the

product and what its like to be without the product to make people want to

buy it. That is use of plain folk because it suggests that the product

is of a good quality. An example of this is on the left; KFC have an advert of one of the staff making its chicken,

they infer that the chicken is of a good quality. By the KFC worker talking

about his job it uses weasel words to attract people to the product.

Talking heads

Talking heads adverts are adverts that have people talking about their experience with the product, they usually use weasel words to helps sell this type of advertisement; they suggest positivity within the product without any guarantee. An example of this is on the left; the injury lawyers for you advert has one of the people talking to the camera fall down, this makes the audience think that the people in the advertisement are experienced with injuries. This makes the audience think the service is reliable and trust worthy.

Stand alone

Stand alone adverts are adverts that are a one off, this means that the actors in the advertisement most likely wont appear again within the advert, but if they do they wouldn’t play the same role. Stand alone adverts are usually trial ads to see how appealing an advert is to their target audience. An example of a stand alone advert is on the left, it is a Citroen advert with a dancing car; which was a successful advertisement, but didn’t have a sequel.

Series

Series advertisements are adverts that have multiple adverts with the same actors playing the same role, this normally encourages people to view attempt to find and view the other versions of the advertisement. An example of this is the BT advert on the left, it has like five different adverts within it with the same characters, they basically have their own story; this makes it easier for the audience to interact with the advertisements.