HELLOwod

FOURSQUARE WALLET

wod PRESENTATION 2014

wodINTRODUCTION

PRESENTATION OUTLINE

BUSINESSBRIEF

COMPETITORANALYSIS

USERRESEARCH

IDEATIONPROCESS

USERTESTING

FUTURE ITERATIONS

PROTOTYPEDEMO

wodTHE BUSINESS BRIEF

MAIN POINTS•IncreaselevelofengagementwithFoursquareusers

•Addamobilepaymentcomponenttocheck-ins

•UnderstandhowuserscurrentlyuseFoursquare

•Understandhowpeoplemakepaymentsinphysicallocations

wodCOMPETITOR ANALYSIS

SOCIAL MEDIA

•YPlan •yelp •Timeout •Nearme

nearme

wodCOMPETITOR ANALYSIS

SOCIAL MEDIA

Features

Able to purchase items?

Able to share info with friends?

Can you check-in?

Are there check-in offers?

Yelp Timeout Y-Plan Near Me

wodFEATURE ANALYSIS

MOBILE PAYMENTS

•PayPalWallet •SquareWallet •GoogleWallet

wodFEATURE ANALYSIS

MOBILE PAYMENTSFeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

FeaturesSecurityInfo stored on serverPhoto used for security/purchasingPurchase tracking serviceGeneralPay a friendOrder before being in-storeTippingDigital recieptsConfirmation of paymentView transaction historyDiscount card inputLinking accountsCredit card linkPayPal linkDebit card link

Issues refunds to your accountLists store itemsCustomer check insAllows checkinsAuto check in

Pay typeMobile onlyTap to pay

Available outside USA

Google Wallet Square Wallet Paypal Wallet

GAPS

USERRESEARCH

wod

wodUSER RESEARCH

WHAT DO PEOPLE SAY?•Usingsurveys&Interviews

•Resultssummary

•Foursquarelove

PERSONAS

wod

KHLOEprimary user secondary user tertiary user

MORTIMER HELGAwod

THE SOCIAL

BUTTERFLY

UNDER THE

RADAR

THE DEALHUNTER

Leaves work

Finds anything?

Does she need to make a booking?

Wants to join friend?

Shares location?

Interested to join anyone?

Checks social media on phone

Enjoys night

Responds to comments from friends

Sees what friends are doing

Contacts friend

Goes to venue

Searches for events happening nearby

Decides a venue to meet

Contacts friend(s)

Checks out venue info

Makes booking

Heads to join friend

Userflow: KhloeUser Scenario: Khloe is about to leave work on Friday and is looking for something to do with her friends to celebrate the weekend.

No

Yes

Yes

No

No

Yes

No

Yes

Yes

No

wodUSER RESEARCH

USER FLOWS

IDEATION& USER TESTING

wod

wodIDEATION & USER TESTING

WHAT DID WE DO?PAPER

PROTOTYPEWIREFRAMEPROTOTYPE

HIGH FIDELITY

PROTOTYPEREFINING REFINING

wodUSER ISSUE

PAYMENT SCREEN

PAPER PROTOTYPE

WIREFRAMEPROTOTYPE

HIGH FIDELITY

PROTOTYPE

LET’S SEE THE PROTOTYPE

wod

THE FUTURE

wod

wodOUTSIDE THE SCOPE

FUTURE ITERATIONS•AddincentivestouseFoursquareWallet

e.g.Skippingqueues,pointssystem

•Addingbusinessloyalty/discountcardtomobilepayments

•Abletomakepaymentstofriends/Splitbillswithfriends

•Increasethesocialelementofthepaymentsystem

THANK YOU

wod