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FOWA Tour- Roan Lavery

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Future of Web Apps Tour Edinburgh presents "Turning Your Big Idea into a Business" by Roan Lavery

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Page 1: FOWA Tour- Roan Lavery
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Turning your idea into a businessRoan Lavery

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The plunge

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Who needs a business model anyway?

“With this kind of traffic, we'll figure it out”- John Doerr, Google Board

- Dick Costello, Feedburner

http://www.burningdoor.com/askthewizard/

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Web app business models Advertising34%

Subscription14%

3rd party supported14%

Long game6%

Payments32%

http://www.boxuk.com/blog/monetizing-your-web-app-business-models

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Free love

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The psychology of free

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Free love?Critical mass

Advertising down

User costs

BandwidthStorageSupportScaling

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The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold. The bigger you get as a free site the less money you make per visit and the more it costs to service a visit.”

- Markus Frind

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Make ‘em pay

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Individual

Business

~ x 10

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4000 users @ £20 per month = = £960,000 a year

CHA CHING!!

= £48,000 a year

200 users @ £20 per month = £4,000 a month

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TopicaUK based (mostly)Freelancers in service industries

Geographical

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Freemium

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£960,000 - £320,000 = £640,000

conversion rate = 2.5%

Total Users

cost per user = £2 a year

4000 paying @ 156,000

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March 2007

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there it is!

May 2009

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Lessons learnedFind your niche audience

Charge people!

Be careful about what you give away

Creative with business models

Agile business development

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Any questions?Roan [email protected]: @roanlavery & @freeagentapp

http://www.flickr.com/photos/guy_incognito/47600607/http://www.flickr.com/photos/picsandpics/3395713506/http://www.flickr.com/photos/digitalsextant/1806620459/http://www.flickr.com/photos/15589195@N04/2128900152/http://www.flickr.com/photos/drb62/457354545/http://www.flickr.com/photos/greenshock/44793290/http://www.flickr.com/photos/bebebeaux/2956060052/http://www.flickr.com/photos/undaunted/488622130/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/ciordia/2241906999/http://www.flickr.com/photos/lucy_baxter/3326890764/

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