FROM UX TO PRODUCT MANAGEMENT01 March 2017 | amUXAtlanta, GA

@janerguthrie

JANE GUTHRIE

#fabiothedog

(a little about me)

(client soup)

@janerguthrie

UX flavors

Information ArchitectUser Experience

ArchitectInteraction DesignerUser Experience

ResearcherUser Experience Strategist

@janerguthrie

What’s next?

@janerguthrie

A QUIC

K POLL

@janerguthrie

"A balanced team is an autonomous group of people with a variety of skills and perspectives that support each other towards a shared goal. It has all the resources and authority it needs to complete projects on its own. It values cross-disciplinary collaboration and iterative delivery.” http://bit.ly/2kvS5hf@janerguthrie

Product Manager

UX(Interaction

Design & Research)

Engineering Anchor

Balanced Team

More info: www.balancedteam.org @janerguthrie

Pairing

@janerguthrie

Photo: http://bit.ly/2mz89er

Shared Ownership@janerguthrie

Shared Understanding@janerguthrie

Why is this IMPORTANT?

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- Bruce Tuckman

Forming Storming Norming Performing

Stages of Team Formation

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Image credit: http://bit.ly/2l3pqLx@janerguthrie

XP (Extreme Programming)

Paired ProgrammingTest-driven developmentContinuous IntegrationShort Releases

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Bitbucket “Spooning” https://www.youtube.com/watch?v=dYBjVTMUQY0

@janerguthrie

Bitbucket “Spooning” https://www.youtube.com/watch?v=dYBjVTMUQY0

@janerguthrie

At a high-level….

UX Tech

Business Here!@janerguthrie

The base responsibility of product managers is to understand the market and guide the development of a product to serve their market. @janerguthrie

But what does a PM do?

collects and prioritizes requirements, requests and user research/feedback

@janerguthrie

Maintains the backlog -- ensuring it reflects current priorities with MVP in mind

Breaks down big ideas into manageable pieces

Establishes a reliable way to estimate stories

facilitates team meetings

Standups Storytime

Iteration Planning

Retro

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Is on-site and embedded with the team full time

Photo: JD Hancock / Flickr

Participates in user research

ensures a predictable output of frequent releases

Ooooh! That soundsawesome!

@janerguthrie

Stuff UX does that Product doesn’t…

Get really hands-on

Photo: http://bit.ly/2lYovAG@janerguthrie

Shoot for perfection

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Have the Expertise

@janerguthrie

Are you still into it?

So what skills do I need to go from UXTo product?

•Soft skills - this is probably the hardest - this not something that is necessarily natural for people, but it can be learned!  

• Leadership• As a Product Manager, you’re the mini-CEO of your domain• You’ve gotta know what you’re talking about so you can lead by

example• Strategic Thinking

• As the PM, you need to have a vision for your product• on Balanced Team, you and the team come up with the Vision

together, so that everyone has had input and can buy into it• [share template]• I put our Vision Statement in front the team so that we always

have that in mind• It’s really useful when we onboard new people as well• We also collaborate on our Persona

• With a lean approach, we collaborate on a provisional Persona and iterate on it over time

• Build empathy and shared understanding with your team

• Building relationships with all stakeholders• Influencing• Cheerleading

• This also includes being the internal face of and cheerleader for the product. Especially in organizations with many products, product managers need to generate interest and excitement within the organization about their vision and roadmap.

• Transparency• Giving critical feedback• Team-building• Letting Go• Trusting

Soft Skills

Build empathy & shared

understandingTrusting

Team-building

Giving feedback

Building stakeholder relationships

Cheerleading

Influencing

Letting Go

Transparency

Soft Skills

@janerguthrie

Leadership & Strategy

UX Skills

Business KnowledgeCuriosity

Responsibility

So…what’s gone well?

The biggest room in the world, is the room for improvement.

@janerguthrie

“The best way to learn about Product Management is to speak to people who have been doing it for longer than you.”- James Gadsby PeetMind The Product blog  

@janerguthrie

Upcoming Workshop:

Product Discovery:  Preparing for Lean User

ResearchMarch 25, 2017 | 9am-12pm

More Info & Registration: www.theuxlabs.com

25% off w/code “amux”

Thank you!Twitter: @janerguthrieEmail: janerguthrie@gmail.com