Fundraising and information technology for nonprofits

P R E S E N T E D B Y

Fundraising and Information Technology

Who Are We?

Alowetta TerrienOwner, thin air

Consultant, Third Sector Innovations

Abby LandmeierHousing Advocate, Grand Junction Housing Authority

Author, Facebook’s “Confessions of a Young Nonprofit Professional”

www.thirdsectoronline.com www.thinairweb.com

What’s on Tap for Today?

How you can use the internet and technology to:

Increase your presence among donors and supporters

Gain a larger following of those mentioned above

Reach out to new generations

Publish up-to-date information about your events, services, and activities

Increase donations to your organization


How Do You Do That?

Your Marketing Plan should include:

Website

Donor information tracking

Blog

Email marketing

Social media and social networking


Let’s Talk Stats

According to Convio, 39% of consumers reported making an online donation after visiting a charity website in 2009.

According to a Kintera study, over 60% of all donors - online and offline - did research online before giving. Donors are not only researching your organization on your website, but also all over the Internet--from blogs to rating organizations, thanks to the increasing power of search engines.

According to the donorCentrics™ Internet Giving Collaborative Benchmarking Project,

online donors are younger and have higher incomes than traditional, primarily direct mail donors.

Online donors give much larger gifts than traditional donors.

Donors in the southwest and mountain regions of the United States are disproportionately more likely to give online.


Let’s Talk Stats

Direct mail response rates continue to decline. Nonprofits raising money online had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period, according to the

donorCentric study.

28% of people who gave offline said they couldn’t locate a donation place on a website, didn’t know they could donate online, or didn’t think of it when donating. 2007 American Express Charitable Gift Survey

Your peers are already using social media. A study by Common Knowledge and The Port found that 74% of nonprofits have a presence on Facebook – with an average community size of 5,391 – and 80% are committing at least one quarter of an employee’s time to social mediaThree Major Factors in online giving are:

ConvenienceSpeedTo react quickly to some

urgent need


An Example

Haiti – A Tipping Point for Giving (by Kate Rogers)

An estimated 6.5 million people used their cell phones to donate in the days following the disaster, according to research by Convio

28 percent of respondents with a mobile Facebook application texted a gift to Haiti

“Mobile technology presents a huge opportunity for nonprofits that want to reach specific groups of people -- likely to be younger -- and provide them with information in a convenient and immediate format.” (Pam Loeb, principal at Edge Research)


Let’s Get Started

Websites are:

The most efficient use of marketing dollars

They work for you 24/7/365

Websites are not:

A re-creation of your brochure, meant to be touched once or twice a year


Websites

Three major focus areas:

Visual Impact

Quality of Content

Ease of Use (by the consumer)


Visual Impact


The “F” Factor


Quality of Content


Page Content


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GOOD

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YOUR READERS DON’T STAY

Ease of Use


Control Your Content

Website changes should happen often

Use a Content Management System

Search Bots - spyders - search content for changes

No matter what other mechanisms (Twitter, Facebook, Email), the primary purpose is to get people to your website

regular updates - commit at least one hour per week to internet marketing


Drive the Donor


Take the Donation


Merchant Account

Your bank, Quickbooks

Third Party Processors

Paypal, Network for Good, Google Checkout

eCRM – nonprofit processing services

DonorPerfect, The Raiser’s Edge, Blackbaud

Pros/Cons


TYPE PRO CON

Merchant Account Your Name on Donor’s CC statement; funds come quickly

Complicated fee structures; variable charges

3rd Party Process Easy setup; lower cost Bigger lag time getting donation; your npo name not on donor CC statement

eCRM - online customer relationship management

Keeps track of all kinds of donor info, including CC numbers, profiles, etc. very secure

Most costly

One Example

Network for Goodo $200 Set up fee

o $29.95/month fee

o 3% transaction fee

$100 donation costs you $3.00 in addition to the monthly fee

$1,000 in one month from 4 people ($250 each)o $7.50 per transaction = $30

o Monthly fee = $29.95

Net total = $940.05


Other Online Donor Opportunities

Givingfirst.org - Denver-based for donors to give online to nonprofits (Community First Foundation)

Goodsearch.com - donations made through use of search engine

Donorschoose.org - donations for teachers and class projects

Missionfish.org - part of Ebay, online auctions, donors contribute profits from sales

Causes.com - part of Facebook (will address later)


What about Blogs


What about Blogs


Email Marketing

• Use a Secure Email SoftwareConstant Contact

Mail Chimp

Email Now, from Network for Good

Campaign Monitor

Emma

Be regular and consistent

Don’t always ask for money, but always have donate as a possibility on your email


Email Marketing


Social Media & Networking

Social Networking• Twitter• Facebook• MySpace• LinkedInBlogs• Different platforms, can be built into your

website again content is king.


“You’re Gonna Lose That Girl”

Generation Y

• Not contributing the bulk of donations, but courting is necessary.

• Social networking, engaging in different forms of media that fit your NPO offers a connection point.


Thanking Donors


Facebook Fan Page


Facebook Fan Page

PointPointPoint


House Keeping: Dust Prevention


Facebook Causes


All a Twitter


Twitter VS Facebook


TwitterCan update frequently, good for if you have an event occurring and you want to be reporting on how it is going live.Limited to 140 characters

FacebookPosts can be longer, but general rule of thumb is to update less often.

Causes Page VS Fan PageCauses Page is a free portal to collect donations, update less frequently than Fan Page

What about time?

How do you deal

with all this

and

your REAL job?


Management Tools

Seesmic

Hootsuite

Digsby

NutshellMail (new from Constant Contact)

Twitter and Facebook can be connecteddoing one update

Update in TWITTER FIRST

Text Updates, or via mobile applications


What do I SAY!?

• Google Alerts• Set up a Google Account and then updates can come

as you want them for specific terms.• i.e. “the cause I am giving my blood sweat and tears for”

• “animal abuse” “terrier abuse”• Also – your name

• Read the Local News• This gives you a point of contact and can allow you

to point out how your NPO is necessary to the community and the events transpiring.


Where Are YOUR Eggs?

Essential to have involvement in different social networking sites, in addition to your website. Make sure they speak to your donor base, or who you are looking to cultivate as donors.

SustainableAre your efforts sustainable?Go with mainstream sources


THANK YOU!

Questions?