Future of televisionMagnus Hansson | SwarmPlanet

Television are experiencing the biggest

change since ever.

Tomorrow’s television

• Why

• When

• How much

• What type

First, WHY do we watch

television?

There’s 6 fundamental needs to satisfy..

Satisfy the need of..

To unwind

For comfort

To connect

For experience

To escape

To indulge

A bit deeperUnwind: defer life’s chores or de-stress from the pressures of the day.

Comfort: shared family time; togetherness, rituals, familiarity and routine.

Connect: a sense of ‘plugging in – to feel a sense of connection to society, to time or to place.

Experience: a need for fun and a sense of occasion to be shared.

Escape: the desire to be taken on an enjoyable journey to another time and place.

Indulge: satisfying your (typically guilty) pleasures with personal favorites, usually alone.

What psychological need are the most important?

Entertain

What do we watch?About 20 % of the top 100 shows in a week are News Bulletins.

News, Sports, Weather and some entertainment shows are being watched genuinely ”live”.

Drama are better watched as VOD.

More then 50% of the times when consumers are watching Live television it’s in companion with someone else .In the case of VOD, the number is 30%,

The reason for watching live television when consumers are together is that it’s negotiated experience, not so much shared experience.

So, will it be Live or VOD?

The answer is..

“Live TV is our daily food whereas VOD is more like a box of chocolates.”

!“Live TV is best equipped to meet all of the needs and that is why it will endure, no matter what new platforms emerge,”

!Even among the heavy VOD viewers in the research sample, 60% typically checked what was on the live TV schedule first before considering other options.

- Neil Mortensen, the research and planning director of Thinkbox.

What about mobile streaming, is there a difference?

Mobile users in the US and Europe are more likely to stream user generated videos, while tablet users stream more TV shows, according to new research looking into the media habits of people on the move. !ThinkBox 2013

Where do we stream?About 80% of all tablet users consume most of their streaming video at home, while only about 15% consume the majority of their video while commuting to work.

About 50% of all mobile phone users consume most of their streaming video at home and 35% while commuting to work.

ThinkBox 2013

!

What do people think?Less than 20% of all mobile users rate the visual quality of their streaming video as excellent. Moreover, the majority note features such as quick loading and smooth playback as the most important when watching streaming video. In addition, one of the most desired features requested by consumers was the ability to pause video and then resume play later on the same or a different device. - Rovi research 2013

Some more words/facts2,105,441: streaming video viewers needed to beat last year's record set by NBC's live-streaming Super Bowl coverage, the first time the Super Bowl was offered live via streaming video. - Mashable

IN USA FOX’s live broadcast of the 2013 UEFA Champions Final between Bayern Munich and Borussia Dortmund averaged a 0.9/2 rating with 1.4 million viewers on Saturday, May 25, 2013 - Soccer world

Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017. - Cisco May 2013

In fact total traffic volumes in 2012 alone exceed all the previous years combined and globally data is projected to grow by 66% p.a. through 2017 to 11.2 Exabytes per month – equivalent to more than 5 billion hours of hd video/month.

Data continues to be a major area of growth for mobile operators. As Cisco reported in their recent visual networking index (vni) study, the volume of mobile broadband (MBB) traffic has been doubling every year, reaching 1,577 Petabytes per month in 2013 (the equivalent of 500 billion .mp3 files or 800 million hours of streaming hd video) and is forecast to reach 11,156 Petabytes by 2017.

The iPlayer, a Flash app which delivers full-length streaming video of BBC programs, has resulted in a huge increase in streaming bandwidth for British ISPs since its introduction (of full length shows) in December. Early reports found that costs for streaming video had tripled at one provider, raising concerns that the iPlayer’s popularity would break the business models of ISPs

Mobile data trafficVideo

stands for 75-90%

World

wid

e us

age

/ mon

th P

etab

yte

Source: GSMA 2013

Live streaming begins now!