Future:apps&mobileMobile landscape and development platforms

mobile searches grew 130% in Q3 2010

mobile transactions increased in 2009:

from $25M to $141M.

Visitors to web-based emails sites -7%.Visitors accessing email on mobile + 36%

200 million active mobile users

600% growth in traffic to mobile websites in 2010.

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.

40% of tweets via mobile16% of new users on mobile.

43% smartphone users used it to assist shopping

Are apps the Web 3.0 ?

What mobile subscribers do:

68,0% have sent SMS

36,4% used browser

34,4% downloaded apps

24,7% accessed social network or blog

23,2% played games

15,7% listened to music

Source: ComScore December 2010

mobile apps web pages

packaging self-contained set of pages

personalizing location, contacts typed info

discovering app store, other apps, web search & links web search & links

monetizing micropayments, ads, subscription ads, subscription

interacting sensors, touch mouse, keys

measuring downloads attention

Source: Vison Mobile, Mobile Megatrends 2011

Apps are different

Source: Compuware 2011, “What Users Want From Mobile”

Smartphone users are different

71%

expect websites load on phone as fast

as on desktop

60%

expect websites to load in 3 seconds

on phone

won’t return if website loads too slow

on phone

43%

HTML/CSS/JavaScript

Cross-platformframeworks

Native SDKsMob

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