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Smarter Insights. Superior Targeting.

19742016

Market Opinion Research

Innovation distinguishes between a leader and a follower. - Steve JobsA history of innovation...20041989201320082015

OUR EVOLUTION

WHAT WE DOG2 Analytics is an advanced data technology consulting firm that combines data, technology, and people to turn our clients content into a data acquisition tool. We enable audience engagement for any video content and allow audiences of any size to actively participate in Focus Group in the CloudTM events through any web-enabled device.We provide clients with research driven data to strengthen their message and deliver unique insights on their target audience in a faster and more cost-effective approach than the traditional focus group.

REAL-TIME ENGAGEMENTCollect audience engagement in real-time and creates innovative visual analytic dashboards to unlock key insights into how audiences engage with your content.

EVENT TYPES

Research Events Are designed to function more like scientific polling/focus group testing. In these events, G2 assembles a scientific sample, based on our clients requirements, that participate in the event.

Engagement Events Engage with your members or target audience and receive feedback on their individual reactions to any form of recorded or live content.

Live Events Allows audiences to watch and score live stream events in real-time or live broadcast events on their television and score them via computer, tablet or web-enabled mobile device. G2 can also insert flash-poll questions at any time during a live event.

ENHANCED SURVEYS

Monitors Real-Time Engagement Capture respondents moment-to-moment reactions to video content in online surveys.

Compliments Traditional Surveys Pre-exposure and post-exposure questions can be analyzed in context of the engagement.

Easily Integrates with Existing Surveys Embed directly into existing online survey platforms or seamlessly direct survey participants to video engagement platform and redirect them back to surveys closed and open end questions.

Ad Testing

STANDARD PROCESS2-4 Business DaysTEST

Deliver Video to G2Program Online SurveyTest Online SurveyLaunch Online Survey

DELIVER

Create Visual DashboardsAnalyze ResultsIdentify Key FindingsDeliver Results

1 Business DayDESIGN

Review Survey QuestionsReview Sample CompositionPricing ParametersExecute Work Order

4-8 Hours4-5 DAYSTIMELINE

STANDARD SURVEY

DELIVERING RESULTSADtribute ScoresLearn how your advertisement scored across 9 important metrics that measure a videos overall performance and persuasiveness.

ADtribute Score

78.3

DELIVERING RESULTS

Self Select DescriptionLearn which words your target audience uses to describe your advertisement.

If you were going to describe this video, which words would you use?

DELIVERING RESULTS

VerbatimsTOPICAGEGENDERAFFILIATIONETHNICITYVERBATIMFlorida 35-44FemaleIndependent DemocratWhite or Caucasianwhat a great state i live in.Florida 35-44FemaleIndependentHispanic or LatinoI was thinking that Adam Putnam is grandstanding to the folksy element of Florida.Florida35-44MaleWeak RepublicanWhite or Caucasiani love floridaFlorida 35-44MaleWeak DemocratAsian or Pacific IslanderThe man speaking is well-educated about Florida and is very confident in what he is saying. He pulls up a lot of great points that I myself agree with, but by the end when he listed all the little things Florida representatives must know like football rivalries, and little towns, he became too nit-picky and demanding.Florida 35-44MaleIndependentBlack or African AmericanWhile watching the advertisement I was thinking about jobs in the state of Florida and what the employment rate is for the state of Florida in general.Florida 35-44MaleIndependent RepublicanWhite or CaucasianWell I live in Orlando so the video hit right at home. I was think "yes" this is what we need!Florida 35-44MaleStrong DemocratWhite or CaucasianFlorida is a great state and I am proud to be part of it. We can do it and we will do it better.Florida/AGR35-44MaleWeak RepublicanWhite or CaucasianThat it misrepresents Floridians (that we are all country/rednecks/in agricultural jobs)Florida/AGR35-44MaleIndependent RepublicanWhite or CaucasianI was thinking how important agriculture is to Florida. I agree that tourism isn't a sustainable commodity.Florida45-54FemaleStrong DemocratHispanic or Latinohe wants to appeal to FloridiansFlorida45-54FemaleIndependentWhite or CaucasianI am one of the people who he talks about graduating from a Florida college who cares about Florida but this guy was saying good things about Florida for the bulk of the video and barely talked about his stances on anything if at allFlorida 45-54FemaleStrong DemocratWhite or CaucasianI was thinking about my hometown and if I could relate to what he was saying.Florida 45-54FemaleIndependentWhite or Caucasiani want to know who is representing my area, I live in miami floridaFlorida45-54MaleIndependentWhite or CaucasianThat since I am a Florida resident that I can relate to the message.Florida 45-54MaleWeak RepublicanWhite or CaucasianI was agreeing with a lot of what this politician said. I believe that Florida is seen too much as a reward for other people and that people that actually live here are forgotten about.Florida 45-54MaleStrong RepublicanWhite or CaucasianAs someone living in Florida, I thought about and agree with the overall message of making Florida a top economy.

REACTION DATA

TOTAL REACTION SHAREAllMaleFemale

Like/AgreeDislike/DisagreeAge and GenderReaction Share

REACTION DATA

Reaction Score

Reaction Score84.5

REACTION DATA

G2 Score

(ADtribute Score + Reactions Score) / 2 = G2 Score

FULL VISUAL ANALYTICSReaction ShareTotal share of positive and negative reactions. Net Performance CurveNet performance is measured by subtracting negative reactions from positive reactionsEngagement CurveVisually analyze the strong and weak parts of your messageNet Gender CurveIdentify reaction differences based on gender Demographic FiltersFilter reaction data by select demographic filtersG2 Analytics provides extremely powerful Interactive Visual Analytics that allows the client to quickly filter the survey response and M2M reaction data by demographics.

REACTION DATA

Net Performance Curve

REACTION DATA

Net Engagement Curve

DELIVERING RESULTSREACTION DATA OVERLAYM2M reaction data is overlaid onto your video for quick and easy analysis of how your advertisement performed.

Case Studies

CASE STUDIESOPPOSITION RESEARCHIN BRIEFRepublican strategists were interested in understanding how Hillary Clintons public statements regarding her private email server were received by likely voters in Iowa and New Hampshire.PROJECT OVERVIEWG2 Analytics created a 2-minute video montage of Hillary Clinton making definitive statements about her use of a private email server including clips from various press conferences and interviews she conducted between March 2015 and September 2015. G2 assembled a panel of 390 likely voters in Iowa and New Hampshire to watch and score the video using G2 Analytics M2M Video Scoring Platform. Respondents were asked to indicate when they thought she was being Honest or Dishonest in her statements. RESULTSM2M reaction data collected in October 2015 identified two areas where respondents thought Hillary Clinton was being the most Dishonest the denial that there were classified emails and claims of transparency and cooperation. Results also showed that respondents were largely split down party lines as to the claim that she used a private email server out of convenience.

I did not email any classified material to anyone on my email, there is no classified material.I did not send or receive any information that marked classified at the time.I want people to know what the truth is and the truth is everything I did was permitted and I went above and beyond what anybody could have expected.I am trying to be as transparent as I possibly can

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1234Net Reaction Data

CASE STUDIESAD/MESSAGE TESTINGIN BRIEFA strategic research and polling firm worked with G2 Analytics to design an integrated online survey that combined traditional open and closed-end survey questions with M2M video scoring to test a series of TV and Radio advertisements for a statewide ballot initiative. PROJECT OVERVIEWUsing a scientific sample of 300 registered voters, G2 Analytics enabled M2M Video Scoring in a series of online surveys that tested and compared the effectiveness of multiple TV and radio advertisements produced by supporters of a statewide ballot initiative. Respondents were asked to score the advertisements based on whether they felt the content made a Weak Point or Strong Point for supporting the initiative. RESULTSM2M reaction data was used to determine the effectiveness of the advertisements and identify weak spots that were edited in final production. The data was also used it identify key themes that resonated with specific subgroups of respondents and was used to justify ad placement.

CASE STUDIESACADEMIC RESEARCHIN BRIEFResearchers from UCLA and Vanderbilt University used G2 Analytics M2M Video Scoring Platform to study the effects of political advertising on vote choice in the 2016 presidential election. PROJECT OVERVIEWEach week during the 2016 Presidential election cycle, SpotCheck selected two political advertisements and invited a national representative sample of 1,000 people to rate the ads using the G2 Analytics M2M Video Scoring Platform. Respondents were provided by YouGov, an online survey sample provider and were randomly assigned to random groups which watched either one of the ads, both of the ads or a control ad that was unrelated to the Presidential election. RESULTSOver the course of 27 weeks, SpotCheck collected M2M reaction data on 54 political advertisements from nearly 30,000 unique respondents. Using M2M Reaction data and survey responses, each video was assigned a SpotCheck Score, a measure of the ads engagement level and effectiveness. The results from this research are publicly available at www.vanderbilt.edu/adnalysis.

G2 Analytics provides SpotCheck with a quick, easy-to-use, and affordable tool that provides real-time insights on how audiences engage with political advertisements. Dr. Lynn Vavreck, UCLA

CASE STUDIESLIVE EVENTS 2nd SCREENIN BRIEFDuring the 4th Republican Presidential Primary Debate, G2 Analytics assembled a representative national sample of 311 likely Republican and Independent voters to watch and score the live debate in real-time. PROJECT OVERVIEWG2 Analytics conducted a live web-based Focus Group in the CloudTM utilizing live second screen technology. Respondents were asked to watch the debate live on their television and score the candidates performance using their computer, tablet or web-enabled smartphone to indicate when the candidates statements made them More Likely or Less Likely to support the candidate in the GOP primary election. in her statements. RESULTSIn the 4th GOP debate, Trump and Fiorina received the highest levels of total engagement, i.e. both positive and negative reactions, while Ben Carson clearly failed resonate with respondents and was only able to capture 7% of the total engagement. Based on these findings, G2 Analytics predicted that Carson did not generate enough engagement with voters to sustain his position in the polls. According to the RCP Poll Average on the day of the debate (November 10th, 2015), Carson had closed the gap with Trump by capturing 24.4% of potential voters to Trumps 24.8%. In the weeks that followed the 4th debate, Carsons support eroded to 17.5% (according to RCP Poll Average, December 4, 2015).

NET ENAGEMENT BY PARTYTOTAL NET ENGAGEMENT

CASE STUDIESLIVE EVENTS LIVE STREAM IN BRIEFG2 Analytics combined traditional online survey research with live M2M scoring to conduct Focus Groups in the CloudTM during the 2016 GOP National Convention. PROJECT OVERVIEWG2 Analytics assembled a panel of uncommitted likely voters from 17 swing states to watch and score a live direct feed of the GOP Convention. Using the G2 Analytics M2M Video Scoring Platform, respondents indicated when the content of the speeches made them More Likely or Less Likely to support Donald Trump. RESULTSThis project was a perfect blend of traditional survey research and M2M Video Scoring that provided both quantitative and qualitative insights into how undecided voters responded to the prime time speakers during the GOP Convention. Despite the way in which the convention was reported in the media, our data indicated that the Trump campaign made great headway with uncommitted voters, especially females. Portraying Trump as a family man and introducing his family to uncommitted voters had a major impact on shifting voters attitudes of Trump as a candidate.

Net Reaction Data: Trumps Acceptance SpeechThursday Night: 3-Way BallotPre-speechPost-speech

Q: If the election were held today, for whom would you vote, even if you are just leaning toward that candidate?

For more information or to request a demo contact:

AJ RehbergPresident

Email: aj@g2analytics.co

Phone: (202) 657-1085

www.g2analytics.co Smarter Insights. Superior Targeting.

Additional Slides

Engagement Events

COLLECT DEMOGRAPHICS

SIMPLE EVENT FORMAT

COLLECT DEMOGRAPHICSPRE-EXPOSURE QUESTION SIMPLE EVENT FORMAT

COLLECT DEMOGRAPHICSPRE-EXPOSURE QUESTIONM2M SCORING SIMPLE EVENT FORMAT

COLLECT DEMOGRAPHICSPRE-EXPOSURE QUESTIONM2M SCORINGPOST-EXPOSURE QUESTION SIMPLE EVENT FORMAT

SIMPLE EVENT FORMAT

COLLECT DEMOGRAPHICSPRE-EXPOSURE QUESTIONM2M SCORINGPOST-EXPOSURE QUESTIONOPEN-ENDED VERBATIM