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Gamification 101 A gameducation series brought to you by http://gametize.com http://twitter.com/gametize http://facebook.com/gametize

Gamification 101: Not just about Points and Badges!

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Gamification 101

A gameducation series brought to you by

http://gametize.com

http://twitter.com/gametize

http://facebook.com/gametize

What is Gamification?

It is the application of game- like characteristics to

non-game settings to drive audience engagement.

Game Characteristics?

These encourage behaviors such as…

Game MechanicsGame Design

Principles

Gaming

Psychology

Player Journey

Collaboration Competition Exploration Interaction

Non-game

settings refer to

any context

other than a

game.

Education

Travel

Community

Work

Health &

Fitness

What is the average age of a gamer?(go google for answer!)

Gf

Gamification does not turn an application into a game.

Instead, it makes it

feel like a game.

People like games because they trigger emotion.

FrustrationExcitement Sense of

Achievement

Amazement Happiness

How games trigger emotion:

1. Hard fun

2. Easy fun

3. Altered States

4. The People Factor

Frustration Sense of

Achievement

Challenge Strategy Problem Solving

1. Hard fun

Interesting

content

Collecting

Items

Points and

level-ups

Amazement Happiness

2. Easy fun

Exploration Escape from thoughts & feelings

Excitement

3. Altered States

Competition Teamwork Social

Bonding

Personal

Recognition

Sense of Achievement

4. The People Factor

Incentives are only a subset of gamification

as a whole.

Incentive

Systems

Gamification !=

You need to pick a gamification strategy and follow

it through.

Gamification

is not plug

and play.

Gamification Strategy

1. Identify action/behaviour to encourage

2. Identify the engagement style of your users

3. Pay attention to intrinsic motivation than

extrinsic motivation.

4. Implement progress mechanics.

5. Make it easy to learn, but hard to master.

1. Identify action/behavior to encourage:

2. Identify the engagement style of your users

Acting

Interacting

Content Players

EXPRESS COMPETE

EXPLORE COLLABORATE

Eg: Design, decorate, create, purchase Eg: Win, challenge, show-off, compare

Eg: View, vote, collect, review, rate Eg: Comment, like, share, help, give

3. Pay more attention to intrinsic motivation

than extrinsic motivation

>Meaning

Positive Emotions

Accomplishments

Relationships

4. Implement progress mechanics

Foursquare

badges directoryKlout score trend

Linkedin

progress bars

Starbucks loyalty

programme

5. Make it easy to learn, but hard to master

Novice Expert

?What is the skill

needed to

attain mastery?

Examples of Gamification:

Foursquare Achievement, exploration, collecting items (badges)

Loyalty Cards Rewards, collecting items (stamps)

PhotorankCompetition, personal recognition

GametizeAchievement, exploration, rewards

Examples of Gamification:

American AirlinesRewards, achievement,

level-ups (elite status)

Nike PlusAchievement, level-ups, competition

Linked InLevel-ups (progress bar)

References What is Gamification, Really? By Michael Wuhttp://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamification-Really/ba-p/30447

Why We Play Games:

Four Keys to More Emotion Without Story By Nicole Lazzarohttp://xeodesign.com/xeodesign_whyweplaygames.pdf

Smart Gamification:

Social Game Design for a Connected WorldBy Amy Jokimhttp://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world

http://xeodesign.com/xeodesign_whyweplaygames.pdf

Meaningful Play:

Getting Gamification Right By Sebastian Deterdinghttp://www.slideshare.net/dings/meaningful-play-getting-gamification-right

[email protected]

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