Gamification<< PIP >>

September 2013---

Yilmaz Guleryuz [ @WareNinja ]Kim Leskovsky [ @iterate_no ]

“In every job that must be done, there is an element of fun. You find the fun, and snap!

The job’s a game!” -- Mary Poppins

Source: http://www.youtube.com/watch?v=iynzHWwJXaA

Footprints...

● What● Why ● How● with Examples!● ...and one more thing :-)

Gamification is...

● NOT Just for marketing or sales

● NOT Just Points, Badges, Leaderboards

● NOT Making everything a game

● NOT Rocket science!

Gamification is...

The use of game elements & game design

techniques in non-game contexts.

Huh?

Non-Game Contexts● Some objectives

other than success in the game ● Business, school, social impact, etc.

Image Source: Kevin Werbach’s lectures ...

Gamification is PIP!

Predictable Irrationality

L Learning Source: Dan Ariely http://danariely.com/

Engagement Loop

Call to Action!

Visible Progress

DO!

E

Bartle's “Player” Types

Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732

Example.1: 60% Achiever

40% Killer

Example.2: 10% Killer

50% Socializer40% Explorer

Example.3: 60% Achiever40% Explorer

K

Progression Ladder (Player journey)

OnboardingScaffolding

Pathwaysto Mastery

MATRIX!

E

Keep in mind when...

Designing a Gamified flow● Autonomy

it’s all about the Player!● Meaningful choices● Analytical & Creative● Engagement & Progression● Challenges & Rewarding experience● Gamification can motivate ● Fun can, and should, be designed● Applicable in many domains:

external, internal, behavior change, ...

!

Congratulations!

LEKE

Is it right for my business?

● Where would you derive value from encouraging behavior?

● Are your target activities sufficiently interesting?

● Can the desired behaviors be modeled through algorithms?

!

L

Æ

[Example-1]Social Recognition with Loss Aversion!

Source: http://www.zappified.com/face/index.html R

[Example-2]Internal change

with playful challenges

Source: http://www.youtube.com/watch?v=iynzHWwJXaA E

[Example-3]Changing behavior

with positive reinforcement

and...HOW?

LÆRE

Any Frameworks?

[1] DEFINE business objectives[2] DELINEATE target behaviors[3] DESCRIBE your players[4] DEVISE activity loops[5] DON’T forget the FUN[6] DEPLOY the appropriate tools

D6 Gamification Design Framework (*)

Source: Kevin Werbach http://gamifyforthewin.com/

Let’s PREZI…!

bit.ly/d6-gamification

Learn more?

Links, books, ...● Gameful Design by Sebastian Deterding

>> bit.ly/gameful-design

● Book: "For the Win" by Kevin Werbach>> bit.ly/book-for-the-win

● "4 Keys 2 Fun" by Nicole Lazzaro>> 4k2f.com

● Links-bundle about Gamification>> bit.ly/gamification-bundle

What was the hidden message?

LEKE

LÆRE

?

Questions?

LEKE - LAGE - LÆREITERATE

We don’t stop playing because we grow old; we grow old because we stop playing.

George Bernard Shaw

Play is the highest form of research.Albert Einstein

:-)

Remember remember...

● Autonomy it’s all about the Player!

● Meaningful choices

● Analytical & Creative

● Engagement & Progression

Source: http://www.youtube.com/watch?v=2lXh2n0aPyw