Speaking: Ori Manor

Gamification & You

Gamification & You (in a nutshell)

Level 1: INTRODUCTION

Level 2: PRINCIPLES & TECHNIQUES

Level 3: EXAMPLES

Resources, Q&A

LEVEL 1

INTRODUCTION

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

………?

SOCIAL STATUS

PROGRESS

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Congratulations! You just won your

FIRST BADGE for successfullycompleting LEVEL 1!

Continue >>>

INTROBADGE!

WELL DONE! YOUR CURRENT SCORE : 100

(You need 200 pts to become a Junior Expert…)

Level 1: INTRODUCTION COMPLETE!

Level 2: PRINCIPLES & TECHNIQUES (100 pts) – CONTINUE>>>

Level 3: EXAMPLES

INTROBADGE!

BASIC PRINCIPLES

1Activity

/playground

2Instant

Gratification

3

Hilltop Gratification

4Broader Meaning

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

1. Immediate feedback on achievement: Points / Virtual currency / Money

2. Feedback on consistent progress (momentum) Progress info graphics (mostly bars)

3. Feedback on lack of achievement / progress Personal notifications, retaining efforts

Instant Gratification>>

TECHNIQUES

1. BADGES - Reflecting accumulative achievement

2. TROPHIES - Converting cumulative achievements to ‘hard-earned’ titles to increase perceived ‘investment’

3. ACCESS LEVELS - Creating lucrative levels of seniority to cement the investment (VIP lounges, premium accounts & etc)

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Hilltop Gratification>>>

TECHNIQUES

1. Tradeoff - Presenting the market tradeoff of invested effort

2. Leaderboards - Socializing the challenge to increase levels of commitment

3. Partnerization – aligning interests and increasing perceived responsibility.

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Broader Meaning>>>

TECHNIQUES

BASIC PRINCIPLES

1Activity

/playground

(Challenge, rules, gameplay)

2Instant

Gratification

Points / VC / Money

3

Hilltop Gratification

Badges Trophies / Titles

4Broader Meaning

&Social recognition

Leaderboards, contests, broader

meanings

Congratulations !You just won your

SECOND BADGE for successfullycompleting LEVEL 2!

Continue >>>

Junior Gamification

Expert

VERY WELL DONE! YOUR CURRENT SCORE : 200

(You only need 300 pts to become a GURU SUPER EXPERT!)

Level 1: INTRODUCTION COMPLETE!

Level 2: PRINCIPLES & TECHNIQUES

Level 3: EXAMPLES (100 pts) - CONTINUE>>>

INTROBADGE! Junior Expert

Examples:Facebook applications:

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 You Win!

Doubledown VS a competitor

Examples:Mobile applications>>

ExamplesCommunity driven websites:

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 MAZAL TOV!!!

Congratulations !!!You just won your

FINAL BADGE for successfullycompleting LEVEL 3!

Continue >>>

GURU!

You are the WINNER!YOUR CURRENT SCORE : 300

You’ve just become a GURU!

Level 1: INTRODUCTION COMPLETE!

Level 2: PRINCIPLES & TECHNIQUES

Level 3: EXAMPLES (100 pts)

INTROBADGE!Junior Expert

GURU!

Thank You!