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Presentation from the July 8 Lucidiom Marketing Tools webinar.
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“Generate Interest with Pinterest"
July 8, 2014
What we have covered
• Twitter - Great tool for broadcast and search
• Facebook - Interactivity and connection
• Google+ - Boost search visibility
• And now… Pinterest
Pinterest gains steam
Source: Pew Research
Pinterest use
Source: Pew Research
Different uses
Source: Pinterest Business Bloghttp://business.pinterest.com/en
What makes Pinterest different?
Source: Georgia Tech
Getting more followers
Source: University of Minnesota
1. The number of users you follow2. The number of pins you have3. The number of boards you have
Pinterest for business
http://business.pinterest.com/en
Why verify?
Why verify?
Verify your business
http://business.pinterest.com/en/verify-your-website
Verify your business
Verify your business
Verify your business
Five elements of successful Pinterest
marketingUse multiple, dominant colors. Images with multiple, dominant colors receive more than 3 times the repins per image than those with a single dominant color.
Source: wired.com
Five elements of successful Pinterest
marketing
Avoid human faces. Among images shared by brands, those without human faces are repinned 23 percent more often.
Source: wired.com
Five elements of successful Pinterest
marketingGo with a spare background. Images made up of less than 30 percent background are repinned the most. Repins drop off by 4 times for images composed of 40 percent or more background.
Source: wired.com
Five elements of successful Pinterest
marketingChoose red, orange, and brown instead of blue. These three colors outperform blue nearly 2:1 in repins.
Source: wired.com
Five elements of successful Pinterest
marketing
Maintain moderate light and color. Very light and very dark images are not repinned as often. The same is true for saturation.
Source: wired.com
Five elements of successful Pinterest
marketing1. Use multiple, dominant colors.
2. Avoid human faces.
3. Go with a spare background.
4. Choose red, orange, and brown instead of blue.
5. Maintain moderate light and color.
Source: wired.com
Stand tall
Source: Hubspot
Secret boards
http://businessblog.pinterest.com/post/78118188663/unlimited-secret-boards-help-you-plan-on-pinterest
Engage your fans
Three-quarters of Pinterest engagement is done by users, not
brands
Source: Pinerly
Promotions
• Weddings and Events
• Family Reunions
• Vacations
Next webinar
Aug. 12, 2014
Location based services (Yelp/Foursquare)
Questions• Downloads and content to be posted at
• www.lucidiom.com/marketing-tools
