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Presentation by Gerry McGovern, given at http://www.fusionmarketingexperience.com - carewords, navigation, usability and customer top tasks.
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Bottom Page Marketing
Antwerp, Dec 2, 2011
Gerry [email protected]
www.customercarewords.com
@gerrymcgovern
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AD
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200
500
March July
2001
2004DELL POWEREDGE SERVERS ARE
2007
‘From the start, our entire business--from design to manufacturing to sales--was oriented around listening to the customer, responding to the customer, and delivering what the customer wanted.’
Michael Dell
Rugby site - entry workflow
100.0%
83.0%
55.8%
Start page
Main pageopened
Main Menu
Ste
p
Rugby site - entry workflow
100.0%
83.0%
55.8%
Start page
Main pageopened
Main Menu
Ste
pRugby site - entry workflow
100.0%
83.0%
55.8%
Start page
Main pageopened
Main Menu
Ste
p
Paul Rourke
50%
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9%
45%
Time ClicksTime to Click Revenue
50 ms None None None200 ms -0.30% 500 ms None500 ms -1% 1.2 sec -1.20%1 sec -2% 2 sec -2.80%2 sec -4.40% 3 sec -4.30%
2009
A B
87%
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Copyright © Gerry McGovern: www.gerrymcgovern.com 44
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February 26
February 27
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