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16 Things You Should Do to Generate Leads with Linkedin Vicki Garcia, President

Get leads with linkedin

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Page 1: Get leads with linkedin

16 Things You Should Do to Generate Leads with

Linkedin

Vicki Garcia, President

Page 2: Get leads with linkedin

Top Ways to Use Linkedin

• Build Your Reputation

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Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants

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Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections

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Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections• Increase Your Google Ranking

Page 6: Get leads with linkedin

Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections• Increase Your Google Ranking• Make a Meeting go Smoother

Page 7: Get leads with linkedin

Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections• Increase Your Google Ranking• Make a Meeting go Smoother• Ask for or Give Advice

Page 8: Get leads with linkedin

Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections• Increase Your Google Ranking• Make a Meeting go Smoother• Ask for or Give Advice• Give and Get Recommendations

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Top Ways to Use Linkedin

• Build Your Reputation• Find Employee Candidates or Consultants• Find New Connections• Increase Your Google Ranking• Make a Meeting go Smoother• Ask for or Give Advice• Give and Get Recommendations• Promote Events

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Make as many connections as you possibly can! Or, only connect with people you know and trust?

Open Network vs Trusted Advisors?

1. Maximize your profile!

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2. Maximize your headline.This is your headline. Treat it like your introduction when networking. Focus on what you can do to help people.

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My new better headline

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3. Use your name in your summary!

4. Use keywords in your summary!

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5. Talk about your customers & clients

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6. Do a mass request to your contacts for recommendations!

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7. Create a page for your business!

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8. Edit your “vanity” Linkedin URL to enable your Linkedin profile link to show up in search results for your name. Use your personal name if you can for Personal Branding

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9. See who has been checking you out!

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Add sections!

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10. Take advantage of the many additional things you can put on your profile.

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11. Join Groups based on two criteria:- Can I learn something from these people?- Are the members my target market?

WARNING!! Set your digest emails for weekly!

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12. Start your own group & invite connections to join!

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13. Do an advanced people search!

The advanced search tool will allow you to:- Search for new contacts based on keywords, location, title, company or school- Run industry specific searches- Save up to 3 searches at a time and receive emails when new contacts match your search criteria

Search by Groups is further down

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Ask these people to connect!

Go through these slowly and see if you can make any introductions

WARNING! This can be time consuming.

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14. Try using LinkedIn as a search tool targeting keywords and location

Look for bloggers, reporters, competitors to see what they are up to.

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15. Direct prospects to your Linkedin profile, past projects and recommendations

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16. Set up an account on Hootsuite.com & connect to all your Linkedin Groups. People in your groups will see these posts are “discussions.”

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Other Thoughts• Every time you comment in a conversation, it “pings”

the search engines to raise your ranking.

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Other Thoughts• Every time you comment in a conversation, it “pings”

the search engines to raise your ranking.• Place links to your LinkedIn profile in your email

signature and elsewhere online.

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Other Thoughts• Every time you comment in a conversation, it “pings”

the search engines to raise your ranking.• Place links to your LinkedIn profile in your email

signature and elsewhere online.• The first priority is to make quality connections. Then

it is to go to your website, blog or a video where you can really start to build meaningful rapport.

Page 32: Get leads with linkedin

Other Thoughts• Every time you comment in a conversation, it “pings”

the search engines to raise your ranking.• Place links to your LinkedIn profile in your email

signature and elsewhere online.• The first priority is to make quality connections. Then

it is to go to your website, blog or a video where you can really start to build meaningful rapport.

• No selling on Linkedin!

Page 33: Get leads with linkedin

Other Thoughts• Every time you comment in a conversation, it “pings”

the search engines to raise your ranking.• Place links to your LinkedIn profile in your email

signature and elsewhere online.• The first priority is to make quality connections. Then

it is to go to your website, blog or a video where you can really start to build meaningful rapport.

• No selling on Linkedin!• Apply effort consistently over time.

Page 34: Get leads with linkedin

Other Thoughts• Every time you comment in a conversation, it “pings” the

search engines to raise your ranking.• Place links to your LinkedIn profile in your email signature

and elsewhere online.• The first priority is to make quality connections. Then it is

to go to your website, blog or a video where you can really start to build meaningful rapport.

• No selling on Linkedin!• Apply effort consistently over time.• There’s always something new to learn about Linkedin!

Page 35: Get leads with linkedin

What Does Vicki’s Company Do?

Vicki Garcia, President

•Website Design•Conversion Strategies•Search Engine Optimization•Marketing Coaching•Social Media •Ad Campaigns (TV & Print)•Graphic Design/Branding•Public Relations

619.660.6730