MunichSalesforce1 World TourWelcome to the Internet of Customers

3 July 2014

Messe München

Breakout Room 414:00 – 14:40

Get More out of your SAP Systems with the Salesforce1 Platform

(Session in English)

Agenda

•Introductions

•Salesforce1 – SAP Agility Platform

•Customer Experience – Coca Cola

•Q&A Session

Yusuf Ali - SalesforcePrincipal Integration and SAP Specialist

Salesforce1 SAP Agility Platform

What Are the Most Common Apps Built on the Platform?

Social Engagement

Critical Processes

Social WebsitesSocial Front Office

Extend the the value of your backoffice

Cut inefficiency with the power of the cloud.

Accelerate your marketing to the pace the market moves at.

Connect to customers the way they expect it - social and mobile, all the time.

Automate Market EngageProduct

Create a Layer of Agile Apps Around Core Systems

Distributor Management

Apps

Social Products

HR Apps

Mobile AppsField Service Apps

Product Life CycleManagement Apps

Inventory Management Apps

Revenue Recognition Apps

License Entitlement Apps

Not only does Force.com seamlessly integrate with SAP systems…it also creates an all-encompassing social layer of agility to power your core applications

ERP, Industry Solutions, etc.

Instant access for any employee

Proven user adoption

Rapid deployment, Instant scale

Integrated collaboration

Collaboration

Employees Partner

Social Media

Platform Services

Open API

Data Modeler

Customizable UI

Analytics

Mobile

Open Languages

Social Front OfficeCreate A Layer of Agility Around Your SAP Core System

Customers Include:

Building the Integration BlueprintThree Step Approach

Define the Process

Identify the Integration Layer(s)

Choose theApproach

Data

Tasks

Timing

Build vs Buy

Integration Methodology

Resources

User Interface

Application Logic

Data Model

“Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”

Middleware / ESB / ETL

Communities / Chatter

Point-to-Point & Mash-Ups

Various “Agility” Scenarios

PI(

XI)

/ D

ire

ct

/ .N

et

SAP & SFDC COEXISTANCEPresentation Layer Integration Data Layer Integration Business Logic Integration

Real-time/On-Demand Batch/Scheduled Real-time/Automated

There are Many Options to Integrate…

Salesforce

3rd party Integration Tools

SAP ECC

SAP HANA Cloud Integration SAP

NW PIDirect

Integration(via APIs)

Op

tion

1

Op

tion

2

Op

tion

3

Op

tion

4

• Cloud-based or on-prem

• Real-time, bi-directional process integration

• Real-time data integration or batch jobs

• Graphical flows & mappings

• Centralized monitoring and administration

• Pre-built adapters

Popular integration tools:

*

*

The Social Enterprise for SAPJust a few of the SAP customers that built agility with Salesforce.com

Customers and employees can access Burberry on any device and receive the same

rich experienceIntegrated customers, products, contracts,

orders, and customer billing

Viewing of product and performance data using mobile devices

Forecast to billing process. Integrated orders, invoices, products, and line itemsIntegrated vehicle quoting

Service Parts Info System for Partners and Employees

Flexible Business Processes framework to support individual country CRM needs

Kai Uhlemann – CocaColaLeader Mobile Competency Center CCEAG

Customer Experience

Where we come from – Project driven integration

ECC CRM

ETL SAP PI

CDS

Middleware

• Integration of first salesforce Application (CDS) without focus on reuse and enterprise architecture

• Multiple ways for master- and transactional data

• Customized API only

Where we are today – Multi App, Enterprise structured

Middleware

• Enterprise wide integration concept

• Master data via ETL• Transactional data via SAP PI• Use of salesforce Standard

API• Best Practice Salesforce

ECC CRM

ETL SAP PI

CDS fSFA

Where we want to go – Multi Org, external business logic

Middleware

• Get prepared for Multi Org

• Integration of external business logic server

• Further optimization of integration SAP PO and monitoring

ECC CRM

ETL SAP PO

Portal CDSfSFA

Business Logic

Q&A Session

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