Get Online Week 2014 in Spanish Telecentres

Introduction:

The Community Telecentre Network Association, as sponsor of the GET ONLINE WEEK 2014 led by Telecentre-Europa, is organising for this year’s edition several activities to improve the employability of telecentre users in all the telecentres within the national network, among which; training workshops, professional days, online seminars, video-streaming talks, meetings with programmers, training pathways and the launching in Spain of an employment-oriented social network for young people. The launching and implementation of these activities received the support, active collaboration and participation of all the networks within the Community Telecentre Network Association.

GOW activities:

This year the Association has set up a website for the campaign in Spain on http://gow2014.wordpress.com/. The site has centralised the activities organised in Spain and conducted in the telecentres, public-access Internet sites, libraries, educational centres and NGOs. For follow-up purposes in social networks, two tags have been used - #GOW14 for the European campaign and #GOW14ES for the Spanish campaign. Telecentre Networks have collaborated in the planning of National Activities, including over 20 events, among which: Guadalinfo Network (Andalusia) has planned the training pathways organized at Guadalinfo Centres, and grouped at the GOW Spain website, plus many more activities, among which:

• Digital Professions: the experience of More Than Gamers, examples of entrepreneurship in these new digital

professions, in this case online videogames. On Tuesday March 25 at 11:30, Abel Bordonado, Javier del Olmo and Omar Madrona, gave a talk on who they are, how the idea of their project originated, how they established their own company and much more. The talk was broadcast on Guadalinfo TV.

• Open Doors Day on “Digital Professions”. This event was held on 27 March at the University of Cordoba. Attendants were required to register, and the event could be followed by streaming on Guadalinfo TV and in social networks using the hashtag #prodigitales.

The EspaciosCyL Digital Network (Castile León), with the intention of innovating their training methodologies, and in line with the main guidelines of GOW objectives, planned a cycle of online seminars named “the Internet, your windows to employment”, integrating new communication technologies and contents adapted to an improved employability based on new employment 2.0 tools. EspaciosCyL Digital Network seminars:

• Your CV, a window to employment • Your CV in Employment Networks • LinkedIn and the search for opportunities • Managing your professional identity in LinkedIn

Fundación Dédalo (Tudela, Navarra), through its Cybercentre, delivered two training workshops – one based on GOOGLE certificates and one focusing on improving your CV young unemployed people.

The Xarxa PunTIC Telecentre Network (Catalonia) has collaborated in a European social network, similar to LinkedIn, but oriented exclusively to young people. The social network’s name is YouRock, and is promoted by a British organisation with the collaboration of 18

countries. The network was launched in 13 languages. Teb, as member representing Spanish telecentres, has collaborated by making the initiative available in Spanish, and during GOW Xarxa PUnTIC actively encouraged young people to register and create their profile with this tool, to “shine like a rock” before employers, who will enter the platform to search for candidates for employment opportunities. The Telecentre Association further collaborated by participating in an event on young entrepreneurship that sought to explore the field of social innovation, talk with social innovators with hands-on experience, research the role that young people can play in this domain and to bring together people interested in new ways of building and designing the present and the future. Development, Follow-Up and Evaluation of GOW Actions:

1. Preparatory work for GOW 2014

- Sending mails to the list of Networks within the Community Telecentre Network Association informing on the project and activities being organised.

- Drawing up a press release on GOW published at the Association’s website.

- Sending a press release to the media informing on the activities to be launched the following week.

- Press release by Espacios CyLDigital on online seminars: http://www.orsi.jcyl.es/web/jcyl/ORSI/es/Plantilla100Detalle/1262860952313/1262860952313/1284308262399/Comunicacion

- Digital promotion for two weeks (18-25 March and 25 March-1 April) of GOW campaign and “Lead Your Future” Days event held in Cordoba. http://www.slideshare.net/guadalinforedsocial/carteleria-semanal-digital-del-25-de-marzo-al-1-de-abril http://www.slideshare.net/guadalinforedsocial/carteleria-digital-semanal-del-18-al-25-de-marzo-32434008

- Publishing of banners in the websites of the Telecentre Community and other telecentre networks

o GOW banner (still active) on Telecentre Community’s website www.comunidaddetelecentros.net .

o GOW banner on Fundación Dédalo’s website, from 17 to 31 March.

o Generic GOW banner on Red Guadalinfo’s website from 17 to 31 March.

o “Register” Digital Professions Day banner on Red Guadalinfo’s blog from 17 to 31 March.

o “Follow It Live” Digital Professions Day banner on Red Guadalinfo’s blog, Wednesday 27 and Thursday 27 March.

- Contents and previous dissemination:

o News item published on the Telecentre Association’s

website. http://www.comunidaddetelecentros.net/noticias/564-los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-

de-las-competencias-digitales-durante-el-desarrollo-de-la-get-online-week-en-espana

o News item published on Digital Competences’ website. http://competenciasdigitalestc.wordpress.com/2014/03/21/los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-de-las-competencias-digitales-durante-el-desarrollo-de-la-get-online-week-en-espana/

o Production of contents for Red Guadalinfo’s blog the week before 24-31 March.

- Publishing of GOW contents in social networks on the week before

GOW: o Facebook: updates with GOW contents. o Twitter: tweets and retweets with GOW contents. o Dissemination of hashtags - #GOW14 and #GOW14ES

over Twitter on Thursday 20 and #GDay.

- Graphic design:

o Designing the web for GOW activities o Designing banners for he network o Designing of banners for other networks o Banner of banners for Guadalinfo’s home page: 2 GOW

banners and 2 “Digital Professions Day” banners o Banner for Guadalinfo’s Live TV: “Digital Professions Day” o Cover images for blog posts o Designing document for “Talent and Training” (sobre los

CAFUS)

GOW 2014 Week

- Sending mails to the list of Networks within the Community Telecentre Network Association reporting on the activities.

- Elaborating list of questions to boost the meeting with MoreThanGamers.

- Introducing and moderating the meeting “MoreThanGamers Experience” live streaming broadcast over Guadalinfo Live TV on 25 March.

- Recording display resources and videoconference for social networks on Guadalinfo Live TV on 25 March.

- Recording of resources on Guadalinfo Centre Maracena and interviewing 2 users on 26 March.

- Elaborating news item on Cordoba event, submitting it to media and publishing it on the Association’s and Digital Competences’ websites. http://comunidaddetelecentros.net/noticias/565-jornada-puertas-abiertas-profesionales-digitales

- Publishing news on Online Seminars on Noticias CyL Digital’s website. http://www.cyldigital.es/evento-de-grupo/get-online-week

- Publishing news on activities and participation results on Fundación Dédalo’s website. http://www.fundaciondedalo.org/Ultimas-Noticias/dedalo-participa-activamente-en-la-get-online-week-2014.html

- Dissemination of Red PunTIC’s activities – press releases and website updates. http://punttic.cat/node/11252

- Publishing of GOW contents on Guadalinfo’s blog: o Get Online Week: What are digital competences?

http://blog.guadalinfo.es/2014/03/24/get-online-week-%C2%BFque-son-las-competencias-digitales/

o The MoreThanGamers experience: digital professions at GOW14. http://blog.guadalinfo.es/2014/03/25/la-experiencia-morethangamers-profesionales-digitales-en-gow14/

o Digital competences of 21st-century European citizens. http://blog.guadalinfo.es/2014/03/18/get-online-week-competencias-digitales/ http://blog.guadalinfo.es/tag/get-online-week/page/2/

o “Lead Your Future” matinee. http://blog.guadalinfo.es/2014/03/17/lidera-tu-futuro-jornada-puertas-abiertas-profesionales-digitales/

o 21 digital competences for forthcoming Europe.

http://blog.guadalinfo.es/2014/03/28/las-21-competencias-digitales-para-la-europa-de-los-proximos-anos/

- Publishing of GOW contents in social networks on 24-30 March

Facebook: updates with GOW contents

Publishing of picture album on Digital Professions Day held at Cordoba

Twitter: 49 tweets and retweets on the “MoreThanGamers Experience”; 62 tweets and retweets on the “Digital Professions Day” #prodigitales. TOTAL: 111

Retweets and following in social networks of Telecentre activities at GOW.

- Coverage / Streaming

Live coverage of Guadalinfo Streaming of the “MoreThanGamers Experience” on 25 March. Coverage of en Guadalinfo IPTV Streaming of Digital Professions Day on 27 March. Communication assistance at Digital Professions Day at the University of Cordoba: recording of resources and interviewing 5 of the lecturers.

- Sending mails to the association’s mail list to foster YouRock platform.

- Interviewing participants at GOW Dédalo and other Networks. - Drawing up, submitting and publishing press release on YouRock.

http://www.comunidaddetelecentros.net/noticias/566-yourock-red-social-laboral-para-jovenes http://competenciasdigitalestc.wordpress.com/2014/03/29/340/

Work performed the week following GOW

- Sending mails to list of Networks within Community Telecentre Network Association to obtain information and data to evaluate the activities.

- Drawing up, submitting and publishing press release on evaluation of activities performed by Fundación Dédalo. http://www.fundaciondedalo.org/Ultimas-Noticias/la-get-online-week-se-cierra-con-gran-exito-de-participacion.html http://www.comunidaddetelecentros.net/noticias/567-la-get-online-week-se-cierra-con-gran-exito-de-participacion

- Making of a video clip summarising the activities of GOW Guadalinfo. https://www.youtube.com/watch?v=jawe5R7jdSU&feature=youtu.be

- Resources of the “MoreThanGamers Experience”, resources of Guadalinfo Centre Maracena, resources of “Digital Professions Day” in Córdoba.

- Making of second video clip on GOW activities at PunTIC. https://www.youtube.com/watch?v=tA45S0U8nTg&feature=youtu.be

Summary of Impact:

- Documents retrieved with GOW’s tag, based on hashtag following:

#GOW14, #GOW14ES and #prodigitales, at Cosmos. - 710 documents have been retrieved relating GOW and Guadalinfo. - As regards GOW’s reach, TweetReach shows an estimated reach of

160,000 impressions, i.e. chances of having been displayed in the timeline of the over 50,000 profiles it is likely to have reached.

- As for visits to entries published in Guadalinfo’s blog:

o Get Online Week, digital competences: 509 visits. o Lead Your Future, open doors day on digital professions: 489

visits. o Get Online Week, What are digital competences?: 90 visits. o Digital Professions: the MoreThanGames Experience: 71 visits. o Digital Competences of 21st-century European Citizens: 41

visits. o 21 Digital Competences for Forthcoming Europe: 42 visits. o GOW tag: 70 visits.

Press Dossier: - Links to websites where press releases and items have been published

and sent with GOW contents. http://www.comunidaddetelecentros.net/noticias/567-la-get-online-week-se-cierra-con-gran-exito-de-participacion http://www.red.es/redes/sala-de-prensa/centro-de-documentacion?page=0%2C1 http://www.comunidaddetelecentros.net/noticias/565-jornada-puertas-abiertas-profesionales-digitales

http://competenciasdigitalestc.wordpress.com/ http://www.cibersur.com/portada/015386/contenidos/digitales/protagonistas/universidad/cordoba

http://www.timepyme.eu/web/jcyl/TimePyme/pt/Plantilla100DetalleFeed/1284172351112/Noticia/1284313330870/Comunicacion http://www.mujerextremadura.es/noticias/actualidad/1889-los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-de-las-competencias-digitales-en-la-get-online-week-de-espana.html http://niagarank.es/informatica/1395318667213 http://comunidad.telecentre.org/profiles/blogs/en-hu-scar-granada-andaluc-a-espa-a-tambi-n-celebramos-la-get

http://www.regiondigital.com/noticias/tecnologia/208260-los-telecentros-promoveran-el-empleo-juvenil-y-la-acreditacion-de-las-competencias-digitales-en-la-get-online-week-de-espana.html

Twitter Picture Dossier:

Picture album created by telecentre in Asturias. https://picasaweb.google.com/lh/sredir?uname=106719571307282429797&target=ALBUM&id=5995430976998991537&authkey=Gv1sRgCOK-xtXG89TJ8gE&feat=email

More pictures will be uploaded to Telecentre Europe’s website.

GOW interviews: Roberto Elizabeth Manuel

WHAT OTHER ACTIVITIES HAVE YOU ATTENDED?

Roberto Elizabeth Manuel ‘Get Google Certified!’ Taller ‘Mejora tu curriculum y

‘Move your CV in LinkedIn’ Taller ‘Mejora tu curriculum y

‘Move your CV in LinkedIn’ WHAT IS YOUR OPINION ON THE TRAINING CONTENT, DURATION, QUALITY AND KNOWLEDGE OF TRAINING STAFF?

Roberto Elizabeth Manuel The contents of the ‘Get Google Certified!’ are well oriented. The work of the trainer has been OK – he is skilled and has the required knowledge.

El Taller ‘Improve your CV in one hour and promote it in LinkedIn!’ has been very satisfactory, and the trainer was very friendly and skilled.

The contents of the ‘Improve your CV in one hour and promote it in LinkedIn!’ workshop has been very complete and the quality of the trainer was very good. However, the workshop was too short and maybe one hour more would have been necessary.

TO WHAT EXTENT DO YOU THINK THAT ATTENDING THIS ACTIVITY CAN HELP YOU IN YOUR SEARCH FOR EMPLOYMENT?

Roberto Elizabeth Manuel Learning new disciplines and acquiring new knowledge is always beneficial when looking for a job.

Attending this type of activities helps me find information and new places where to look for jof offers. Companies today use the Intenet and these web pages to launch staff recruitment processes.

Mi CV was very limited, and this workshop has taught me new ways to contact companies.

DO YOU THINK THE ACTIVITY CAN HELP YOU IMPROVE YOUR SKILLS AND YOUR CV TO SEEK EMPLOYMENT?

Roberto Elizabeth Manuel I hope so! Logically, having an official certificate and

Of course! My CV will be more Yes, a lot. Any help is welcome to complete your CV and foster

including it in your CV is always good to supplement your knowledge and experience.

easily accessed by companies. any job-seeking process.

WHAT IS YOUR OPINION ON THE SERVICES AND ACTIVITIES ORGANISED BY ‘CIBERCENTRO DE TUDELA’?

Roberto Elizabeth Manuel Suitable and with good objectives. Cibercentro de Tudela organises may courses and activities in the region to promote the use of new technologies.

The work of Telecentro de Tudela is very interesting and necessary – they offer activities and tools for everyone.

I would rate it with a 10. I have been attending this Telecentre for 9 years and can personally say that they have organised hundreds of really interesting activities.

GOW Video Summary: https://www.youtube.com/watch?v=jawe5R7jdSU&feature=youtu.be https://www.youtube.com/watch?v=tA45S0U8nTg&feature=youtu.be

Teb participates at the GOW 2014!