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Get ready for VPM!

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Cosas que necesitas saber y llevar para VPM del MKTeam!

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Page 1: Get ready for VPM!
Page 2: Get ready for VPM!

GET READY FOR VPM! • What is that? VPM is an educational strategy. It has te goal to unite all the MKT

network in one place in order to deliver functional knowledge and

enable the elected VPs to gather information for work and planning.

Our VPM in NPM has the main goal to support you all reviewing your

planning and adapt your strategies to better synergyze with operations

and the National Office.

Page 3: Get ready for VPM!

• What will happen?

3 days of intense sessions and thinking processes, lots of synergy and

spaces for learning and discussions. I promise it won’t be easy but it

will worth the effort!

• What should I have?

In order to make this space 100% efficient for you, it’s highly recommended

to have already your pre-planning and the focus programs for 2014, as

well as all the data that will be required in this booklet.

GET READY FOR VPM!

Page 4: Get ready for VPM!

How to make it works We are part of a network of several entities in different

maturity level, which means even if we do our best the content

might either not fully reach your expectation or makes you feel

lost.

Doesn’t matter what will be the case, have in mind that this is

a place in which the main responsible to make it worth is YOU!

Use this booklet to study and get ready to take the most out of this

space!

Page 5: Get ready for VPM!

HIGH VOLUME ENTITIES VPS

• Have a list of your main doubts to share and discuss

• Collect as many GCPs of your entity as you can to share

• Be patiente and understand the diversity we will have of

knowledge and contribute the most you can!

• Be always available to help VPs of less volume or expansion

entities, sometimes teaching is the best way to learn

• Have the open mind to understand different realities and

boldness to review strategies focused on soluction

• Don’t expect ready answers, it your job to find the right ones

How to make it works

Page 6: Get ready for VPM!

EXPANSION - MEDIUM VOLUME ENTITIES VPS

• Don’t be afraid to ask. The dummiest question is the one that’s

never spoken.

• Have clear that not all the given strategies must be aplied at

your reality, it’s your responsability to filter what’s best for you

according with your market focus

• Don’t get behind! Guarantee the aknowledge of the material

in this booklet so we can quickly advance in discussions

• Don´t be afraid to contribute. Sometimes the best idea comes

from those who have less experience and a fresher view of

things.

How to make it works

Page 7: Get ready for VPM!

Content I should already know MUST KNOW Politicas de comunicación https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/5 Manual de Marca https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/143 Manual de branding http://issuu.com/aiesecmauritius/docs/branding_manual?e=1875003/3727734

PORTAFOLIOS iGIP - https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/149 iGCDP - https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/135 oGIP - http://www.slideshare.net/lilianarruda2/portafolio-ogipcomp oGCDP - http://www.slideshare.net/lilianarruda2/portafolio-ogcdp

PR Analysis PR a nivel local https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/3 PR Packaging http://www.myaiesec.net/content/viewfile.do?contentid=10234764

BASIC MKT Strategy Review – Survey filled by VPs 2013 by the middle of the year https://podio.com/aiesecincolombia/mercadeo/apps/mkt-strategy-review MKT for Dummies https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/1

TRENDS MKT Strategic Summit Output https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/2

Global Wiki – Guide to Marketing http://www.myaiesec.net/content/viewwiki.do?contentid=10255817

CAMPAÑAS Lider Global https://podio.com/aiesecincolombia/mercadeo/apps/materiales/iems/164

Ciudadano Global https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/126

MANAGEMENT Promotion and Synergy Template https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/128

TMP y TLP Booklet https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/4

Page 8: Get ready for VPM!

Basic Information I should bring with me INTERNAL • At least 3 GCPs(Good Case Practice) y BCPs (Bad Case Practice) of MKT 2013

• % of Convertion rate of your entity (OGX)

• # of partners of your entity – TN Takers and organizational partners

• Universities you partner with and if it’s for support or exchange

• General profile of applicants for oGCDP and oGIP – get the data from PODIO

• General profile of main TN Takers (segments, # of TNs they take, for how long

tha partnership is going on) – Talk with ICX

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EXTERNAL • # of universities in your segmentation

• Strong carreers – the ones that are more recognized

and/or have more volume in the universities in your

segmentation

• General students profile – english level, financial situation,

overal preferrences

• # of NGOs in your segmentation

• General profile NGOs Profile(issue they focus on)

• Main economic sector of your region

• Potential groups or organizations that could support

market penetration for ICX or OGX

Basic Information I should bring with me

Page 10: Get ready for VPM!

Collaboration block BRING IF YOU HAVE:

• Standard follow up flow for applicants

• CRM Strategies

• Quality surveys

• Showcasing Strategies

Page 11: Get ready for VPM!

Check list for awesome VPM Guarantee to have all required data

Bring your local planing

Bring all your doubst and GCPs to share

READ and STUDY all the materials to guarantee we

can work much more in actions and planning and

less in full explanation sessions

Page 12: Get ready for VPM!

Looking forward to meet you all!