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Accelerating Projects with AWS Marketplace

David McCann, VP AWS Marketplace

Kevin Wilmot, Solutions Architect AWS Marketplace

Agenda

1.

2.

3.

a.

b.

c.

d.

How cloud is disrupting software procurement

AWS Marketplace—why use it as a resource

Using AWS Marketplace in a 4 phase project

Phase I: Establish DB and load data

Phase II: Configure network infrastructure

Phase III: Configure security

Phase IV: Provide business intelligence on data

Why cloud disrupts global software procurement

35 MM+ physical servers

globally today—“only

15% in the cloud” *IDC

Cloud is shifting software from

perpetuity to shorter

subscription or consumption

based

Businesses invest $310

billion annually in software

Selecting, purchasing, and

deploying historically slow

and intensely manual

“…50% of workloads will

move to the cloud by

2018” *IDC

Companies either bring

old licenses or buy “as

needed capacity” or

choose SaaS

Taking friction out of your selection and procurement

AWS Marketplace:

• Software for common workloads sourced into AWS Marketplace

• Spin up solutions quickly and securely

• Flexibility in purchase options

• Centralized searching, selection, purchasing

• Fast

• Enables innovation

On-premises challenges:

• Resource drain

• Infrastructure complexity

• Security

• Expensive, over-provisioning

common

• Long procurement cycles

• Multiple vendor contracts

• Slow

• Broad selection of software configured for AWS

• Free trials for software

• 3 year proven commerce model

• Flexible pricing: hourly, monthly, and annually

• 1-Click Launch

• Bill that includes AWS usage and AWS

Marketplace software

• Multi region deployment—recently expanded to

include Germany (FRA)

• New companies and products added weekly

What AWS Marketplace offers customers

marketplace

Some customer use cases: Simplify and accelerate

SoftwareConnecting you to partner solutions

• Security:

network and application security,

encryption, and key management

• Network infrastructure:

load balancing, app acceleration

• Business intelligence:

visualizations, batch analytics tools

• Object databases

• Storage:

backup, cloud NAS, archive, and

disaster recovery

• Media and entertainment:

media streaming, load balancer, edge

cache, and origin server

Workload architecture for GameShop

Amazon Redshift

instance

instance instance

Log files

Traffic to website

Amazon

CloudFront

Technical demo: Procure software to solve

• Data load —>Amazon Redshift/Amazon Kinesis

• Partner example: Attunity CloudBeam

• Partner example: Informatica Vibe Data Stream

Big data challenge:

“Move millions of records to the cloud in near real-time”

Technical demo: Procure software to solve

Network infrastructure challenge:

“How can I manage my heaviest traffic loads?”

• Launch and configure a network manager

• Partner example: F5 BIG IP

• Fundamental network infrastructure deployed in

minutes

Technical demo: Procure software to solve

Security challenge:

“How do I protect what I’ve built without becoming a full-

time network engineer?”

• Search for Web Application Firewall or WAF on AWS

Marketplace

• Partner example: Fortinet WAF

• Easy to procure and deploy

Technical demo

Business intelligence

“How do I get insights on my business?”

• Select a BI tool

• Partner example: TIBCO Jaspersoft Reporting and

Analytics for AWS

• Workloads become accessible fast, get actionable

insights fast

• Run Amazon Redshift data warehouse query

AWS Service Catalog and Marketplace purchases

AWS Service Catalog

allows administrators to

create and manage

approved catalogs of

resources that end

users can then access

via a personalized

portal

Ensure compliance with

corporate standards

Help employees quickly

find and deploy IT

approved products

Centrally manage IT

service lifecycle

Administrator and

End User Views in

AWS Service

Catalog

Project design, procurement, deployment: Hours Amazon Confidential

• Establish DB (Amazon RDS)

• Purchase import tool and deploy

Step 1

• Select tool, buy and load balance network

Step 2• Find WAF

• Buy and configure

Step 3

• Purchase BI tool

• Apply BI tool

Step 4

Learning: Deploying multi phase with AWS Marketplace

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