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talks!
Beginner’s Guide to Social Media
Audio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the conversation
• Twitter hashtag: #ts-basics• Following the webinar, TechSoup will
host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
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talks!
Beginner’s Guide to Social Media
Facilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Chris Peters, TechSoup
Kami GriffithsTechSoup
John Haydoncorporatedollar.org
Chris Garrettchrisg.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Introductions• Presentation: John & Chris• Audience Q&A• About the Community Forums Event• About TechSoup
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is Social Media?
• Web 2.0 is not a Version• Many to Many• User generates content• Conversations
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
NonProfitWorkshop.com
Benefits of Social Media?
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social media are the tools that empower your fans!
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is the best way to get
started with social media?
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable content is key
• Traditional marketing “push” is dead.• You no longer have “control”.• Raving fans will even create their own
blogs, Facebook Groups and campaigns without any direction from you.
• Content now trumps big budgets• Hint: People care way more about the
cause or issue than your non-profit.NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable Rocket!
• What would it look like if your non-profit was so amazing that people couldn’t stop talking about you?
• What would the community be saying?
• How would it look if you did the opposite of what everyone else was doing?
• What are the edges?NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What sites should we start with?
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
How much time should we spend?
NonProfitWorkshop.com
Attract, Retain, Recruit
BLOG
EmailRSSTwitter
ReferralForwards
Re-tweets
SEOSocialLinks
PR
NonProfitWorkshop.com
Social Media Journey
• Take your audienceTake your audience on a journey on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
NonProfitWorkshop.com
Content & Writing
What you know
What readers
want
Blog ThisNonProfitWorkshop.com
Hub ModelHub Model
Your Email List
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social Media “Post-it” note
• Seek to give before seeking to get• Listen before talking• Trust your staff with social media• Trust your fans and your “enemies”• Trust yourself • Learn by doing• Stupid questions rule!
NonProfitWorkshop.com
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
More Resources
• wearemedia.org• hildygottlieb.com• nonprofitworkshop.com• socialactions.com
NonProfitWorkshop.com
talks!
Questions?Submit your questions using the chat box.
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
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