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Getting to Mobile First: 5 Numbers to Consider RUN MOBILE APPS FASTER, BETTER & SMARTER

Getting to Mobile First: 5 Numbers to Consider!

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Page 1: Getting to Mobile First: 5 Numbers to Consider!

June 13, 2013! Crittercism Solution Overview! 1!

Getting to Mobile First: 5 Numbers to Consider!

RUN MOBILE APPS FASTER, BETTER & SMARTER!

Page 2: Getting to Mobile First: 5 Numbers to Consider!

What does Mobile-First mean?!

10%!Mobile in-store

transactions!

$150M!Productivity savings from mobile devices & apps!

38%!Users on mobile!

$20B!2013 Mobile

Revenue!

30%!Ad Revenue comes

from mobile!

50%!Revenue thru

mobile!

Page 3: Getting to Mobile First: 5 Numbers to Consider!

5 Numbers to Consider as You Become a Mobile-First Organization!

June 13, 2013! Crittercism Solution Overview! 3!

1B!Number of smartphones!out there !!

100M+!Factors affect experience and performance !!

!!

1000! User experience!bar !!msec!

100!metrics!!

CHANCE !TO WOW!

1

Page 4: Getting to Mobile First: 5 Numbers to Consider!

1B Devices out there!

1B devices out there!

June 13, 2013! Crittercism Solution Overview! 4!

Page 5: Getting to Mobile First: 5 Numbers to Consider!

1B Devices out there!

June 13, 2013! Crittercism Solution Overview! 5!

10% of revenues !through mobile devices/app!

Page 6: Getting to Mobile First: 5 Numbers to Consider!

1B Devices out there!

June 13, 2013! Crittercism Solution Overview! 6!

US consumer 2.5 hrs!on mobile apps/day !

Page 7: Getting to Mobile First: 5 Numbers to Consider!

100M+ Factors that Affect Your App Experience!

7OS, 20iOS, 1000+ Android!

7+ Cloud Services!

400+ Carriers!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

Page 8: Getting to Mobile First: 5 Numbers to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

1,000 Milliseconds!

1,000 Milliseconds !to grab the users attention!

Page 9: Getting to Mobile First: 5 Numbers to Consider!

1,000 Milliseconds Bar for Engagement!

Delay!!0-100ms!0-300ms!

300-1000ms!1s+!10s+!!!!!!

User Reaction!!Instant!Slight perceptible delay!

Task focus, perceptible delay!Mental context switch!I’ll come back later!

Page 10: Getting to Mobile First: 5 Numbers to Consider!

100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!ENTERPRISE!

✔ Star rating!✔ Transaction volume!✔ Transaction ASP!✔ Downloads!✔ Churn etc.!

Page 11: Getting to Mobile First: 5 Numbers to Consider!

100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ Apps!✔ Geo!✔ Latency!✔ Error rates!✔ Data volumes (in/out)!

ENTERPRISE SERVICES!

Page 12: Getting to Mobile First: 5 Numbers to Consider!

100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ APIs used!✔ Data in/out API!✔ API errors!✔ APIs per geo!

CARRIERS, NETWORKS!

Page 13: Getting to Mobile First: 5 Numbers to Consider!

100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ App per OS, Apps per device, users per OS/Device!

✔ Errors per OS, Errors per Device!

DEVICES, CLIENTS, OS!

Page 14: Getting to Mobile First: 5 Numbers to Consider!

100s of Metrics to Consider!

USERS!

DEVICES, CLIENTS, OS!

CARRIERS, NETWORKS!

ENTERPRISE SERVICES!

ENTERPRISE!

✔ MAU, DAU!✔ Users per geo!✔ Users per app & version!

USERS!

Page 15: Getting to Mobile First: 5 Numbers to Consider!

1 Chance to WOW !

June 13, 2013! Crittercism Solution Overview! 15!

90%!of users delete app after the first bad experience!

41!apps average; 2M apps!In App Stores!

8 apps launched!per day!

Page 16: Getting to Mobile First: 5 Numbers to Consider!

June 13, 2013! 16!

Mobile application performance monitoring !(APM) technologies help enterprises !understand application usage patterns, performance and user frustration with applications deployed internally to enterprise users and externally to customers.!

Page 17: Getting to Mobile First: 5 Numbers to Consider!

Crittercism Mobile App Performance Management!

July 22, 2013! Crittercism Solution Overview! 17!

Ground-up mobile support! Proven Scale!

•  iOS, Android, windows 8, HTML 5!•  Wifi and Cellular networks!

•  Scales to hundreds of millions of apps and devices!•  Highly reliable SaaS service!

Integrated to Ops/IT systems & workflows!

Actionable Data & Insights !•  Impact based prioritization!•  Deep diagnostics and Breadcrumbs!

Complete Real-User monitoring!•  Cloud, network, crashes & errors metrics!•  Discover, alerts, real-time & trend reports!

Page 18: Getting to Mobile First: 5 Numbers to Consider!

We make sure that people can buy and sell on eBay!

Page 19: Getting to Mobile First: 5 Numbers to Consider!

We make sure Yahoo! Weather users know when to bring an umbrella!

Page 20: Getting to Mobile First: 5 Numbers to Consider!

June 13, 2013! Crittercism Solution Overview! 20!

The Leading Performance Management Solution!Built for Mobile Apps!

TRY IT FOR FREE NOW: CRITTERCISM.COM!