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www.mor.ph Global Innovation fueled by SaaS and PaaS Open Source as a key factor that drives innovation and growth in the industry Jerome Gotangco [email protected]

Global Innovation Fueled by SaaS and PaaS

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IDC predicts that by 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion. In this presentation, Morph Labs talks about the disruptive impact of cloud computing. In addition, Morph Labs discusses how IT entrepreneurs and businesses can leverage the "as a service" models -- Platform as a Service and Software as a Service. This presentation was delivered by Sr. Sales Engineer, Jerome Gotangco, at the IT Expo 2008.

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Page 1: Global Innovation Fueled by SaaS and PaaS

www.mor.ph

Global Innovation fueled by SaaS and PaaS

Open Source as a key factor that drives innovation and growth in the industry

Jerome [email protected]

Page 2: Global Innovation Fueled by SaaS and PaaS

www.mor.ph

“The Network is the Computer”

Scott McNealy John Gage

Page 3: Global Innovation Fueled by SaaS and PaaS

www.mor.ph

The Cloud is Rising• IT-related capabilities are now being provided “as

a service”

• People are more comfortable on utilizing online applications and store their data

• Gartner reports that worldwide SaaS market will reach $19.3B in 2011

• Platform as a Service was born as an outgrowth of the Software as a Service application delivery model

Page 4: Global Innovation Fueled by SaaS and PaaS

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Cloud Computing EvolutionMorph

GAEForce

Google Apps37signalsWeb 2.0

AWSAkamai

Nirvanix

PaaS SaaS IaaS

Cloud Computing

Utility Computing

Grid Computing

Cluster Computing Super Computing

Page 5: Global Innovation Fueled by SaaS and PaaS

www.mor.ph

Cloud Computing Ecosystem

Infrastructure as a Service

Platform as a Service

SaaS

Page 6: Global Innovation Fueled by SaaS and PaaS

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What is Software as a Service (SaaS)?

• SaaS is a model of software deployment.

• Application is hosted as a service provided to customers across the Internet.

• Managed from central locations rather than at customer’s site.

Page 8: Global Innovation Fueled by SaaS and PaaS

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Drivers of SaaS

• Ubiquity of the Internet

• Faster transactions

• Open Source web frameworks (Rails, Java, Django, Grails, PHP, etc.)

• Portability and Flexibility

• Time to market/Cost

Page 9: Global Innovation Fueled by SaaS and PaaS

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SaaS Companies and Products

• Salesforce - CRM and platform

• 37signals - Productivity

• Google Apps - Office suite

• Zoho - Office and Productivity

• WebEx - Conferencing

Page 10: Global Innovation Fueled by SaaS and PaaS

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Google Android

Google Android utilizes a lot of SaaS applications (Google Docs, Maps, GTalk, Gmail, etc.)

Page 11: Global Innovation Fueled by SaaS and PaaS

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What is Platform as a Service (PaaS)?

• An outgrowth of the SaaS application delivery model

• Provides the facilities to support the end-to-end life cycle of building and delivering web applications and services

• Provisioned on the fly, on-demand model

Page 12: Global Innovation Fueled by SaaS and PaaS

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Open Source as a Foundation of PaaS

• Linux

• Virtualization technologies (Xen, KVM)

• Web Framework and Messaging

• Database (PostgreSQL, MySQL)

• Backup and Storage

• Custom Middleware and Integration

Page 13: Global Innovation Fueled by SaaS and PaaS

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Platform as a Service players

• Morph AppSpace and AppCloud

• Force

• Google AppEngine

• Bungee Connect

• Heroku

• Joyent Accelerator

• Facebook

• Friendster

• MySpace

Page 14: Global Innovation Fueled by SaaS and PaaS

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What is Infrastructure as a Service (IaaS)?

• The delivery of computer infrastructure as a service.

• Typically a virtualized platform environment.

• Evolution towards ubiquitous utility computing

Page 15: Global Innovation Fueled by SaaS and PaaS

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Common denominators for Infrastructure as a Service

• On-demand provisioning and billing

• Virtualization (Xen, VMWare, KVM)

• COtS (Commodity Off the Shelf) equipment and storage

• Open Source components

• Custom middleware

Page 16: Global Innovation Fueled by SaaS and PaaS

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Infrastructure as a Service (IaaS) enablers

• Amazon Web Services

• GoGrid

• Nirvanix

• Joyent

• Akamai

Page 17: Global Innovation Fueled by SaaS and PaaS

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Do-it-Yourself vs. SaaS/PaaS

D.I.Y. Infrastructure

High CapExHigh maintenance costsAnticipate usage spikesEquipment depreciation

Time consumingHigh learning curve

Dedicate staff for 24x7 support

SaaS/PaaS Provider

Predictable OpExVery low start-up costs

On-demand infrastructureLow maintenance

Scalable & secure environmentService Level Agreement

Focus on strengths/business

Page 19: Global Innovation Fueled by SaaS and PaaS

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Brief History

• Established in 2005

• Global company with headquarters in Cebu City, Philippines and in-country offices in Manila

• US operations headquartered in Portland, Oregon with additional offices in Lost Angeles

• Backed up by lead investor, AO Capital, accompanied by Japan-based CSK Venture Partners

Page 20: Global Innovation Fueled by SaaS and PaaS

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Morph AppSpace

An on-demand platform for a single Web application

Page 21: Global Innovation Fueled by SaaS and PaaS

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Morph AppCloud

A managed service that provides an on-demandpersonalized platform in the cloud

Page 22: Global Innovation Fueled by SaaS and PaaS

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Monsters in the Cloud

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Thank You

• More information: www.mor.ph

• World Wide Inquiries: [email protected]