Go Mobile or Go Home!

Today's panel... Don Batsford, Jr., Partner, 31 Media

(Twitter @batsford) Ruth Ann Cooper, CEO/President, Mobile

Zoom David Lewis, VP, Business Development,

Majoobi (Twitter @thedavidlewis) Marty M. Fahncke, President, FawnKey and

Associates (Twitter @FawnKey)

Does this look familiar?

Your Phone Sucks – So Did Dial Up

100% mobile vs. 78% wired = 68,390,520 more internet connections

• Every Type of Ad• Email, Phone, TV, SEM/SEO

phone #

product

url

The New Mentality

I <3 QR Codes

Affiliates Gone Mobile• Mobile Site• Mobile App• QR Code• Pay-Per-Call• Tracking issues

Three Things in Your Pocket/Purse

• Wallet• Key(s)• Phone

42% of you admit to taking one of them to the bathroom with you.

Mobile Advertising

• 75% choose their device over their wallet, keys, or laptop• 65% opt in to receive simple opinion on a purchase • 40% sent a picture of a product • 19% looked at comparison prices • 13% chose product reviews

99% of today’s Hyper-connected shoppers always have theirdevice. Inform, entertain, generate, loyalty, and provide care.

187.7 Billion text messages were sent every month in 2010; up from 14.4 million in 2005. Two trillion messages per year.

According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases!

MMA Case Study

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Mobile Natural Next Step

• Immediacy - Mobile campaigns are easy tocreate and execute; messages are delivered torecipients within seconds.

• Affordability - No need to pay for postage,printing or air time, just a nominal per textmessage fee; prices are very modest andthey decrease as volume increases.

• Distribution - Reach out to people all overthe world. Delivery is almost alwaysguaranteed, unlike email, direct mail, and other forms of advertising.

• Response Rate/Effectiveness - The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.

• Personal /Targeted - Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.

• Mobility/Reachability - Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.

The Mocial Revolution: Mobile + Social= Mocial

• All staff promotion:Chamber staff to inform customers to Text-in for member instant deal; Place banners, signs, flyers, to build 10-20 customers per day into your database!

• Facebook integration is a must! • Add the Mobile “Opt-in” Option to your current Website options to capture

online traffic into the Mobile database from the web

• Traditional Media (capture new clients)Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.

Execution: Layering with existing channels

• 2D barcode

• Direct link from your company

• Dynamic– Content always up to date

• Modular– Content changeable on the fly

• Scalable– New functionality can be added

whenever needed

Application Download Options

• Cross-Channel Marketing – Home, On-line, TV, Print

• Create a compelling experience engage with customers on the go• Clear, compelling drive a call to action• Tell consumers why and how to engage

• New Affiliate Member Announcements• Mobile VIP Club: Discounts, Exclusive

offers, Advocacy• Purchase via Mobile • Integrate knowledge base into Mocial

Channels; videos, “Share your Story”.• Events & News: Newsletter access• Contests • Coupons • Free Shipping; Alerts call to action • Silent Auction, raffle items • Cross market Affiliate Program • Press Release integration; raise

awareness and SEO • Intuitive data mining to send targeted

messaging based on POS integration

Affiliate Campaigns

Studies Show a Text-message stays on the cell-phone an average of 12 days.

=This means additional exposures to your

audience

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Now time for... Audience questions Discussion Brainstorming Debate Free prizes!