Going Social

Mike DuncanSage Island CEO

www.SageIsland.com

www.sl ideshare .net /sageis land

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Heineken: Social Networking Since 1873

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Facebook the Biggest! • 500 million active users • 50% of our active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site • 6 billion minutes are spent on Facebook each day (worldwide) • 40 million status updates each day • 10 million users become fans of Pages each day • 2 billion photos uploaded to the site each month • 14 million videos uploaded each month • 2 billion pieces of content

(web links, news stories, blog posts, notes, photos, etc.) shared each week • 3 million events created each month • 45 million active user groups exist on the site

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Facebook Profile

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Facebook Pages

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Facebook Groups

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Facebook Graphics

200 X 600 Pixels

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Welcome Page

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Who’s Your Customer?

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Or is it your Mom?

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Sales Post

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News / Events

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Real Time Events

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Personal Industry

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Product

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Questions

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Question / Surveys

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Notes / RSS / Blog

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Out of Ideas?

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sortprice.com fb-store

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payvment.com fb-store

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payvment.com

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Why Twitter for Building Your Brand?

• Twitter is 3rd largest social network after FaceBook (1st) and MySpace (2nd) – Over 6 million active Twitter users – Over 55 million monthly visitors to Twitter

• Est. 5,000 new Twitter accounts every day• Most users access via mobile• Shouldn’t you be where your customers are?

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Build Your Follower Base

• Twitter Search | search.twitter.com/advanced – Find your audience

• We Follow | wefollow.com – User powered Twitter directory

• Just Tweet It | www.justtweetit.com – Great Twitter directory; are you listed?

• Mr. Tweet | www.mrtweet.net            –  Discover new people, get relevant followers and usage stats.

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Engage Your Followers

• TwtQpon | www.twtqpon.com Create coupons for Twitter. Give incentive to follow you.

• StrawPoll | www.strawpollnow.com Poll your followers. Ask questions about your brand, get instant feedback

• TwitPic | www.twitpic.com Share interesting photos of new products, office antics, and other cool stuff

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Monitor Your Brand• TweetScan | www.tweetscan.com Set up alerts for mentions of your brand and related keywords; never miss @ replies• TweetBeep Twilert | www.tweetbeep.com Like Google Alerts for Twitter• Twollow | www.twollow.com Auto-follow people that mention your brand• Twitterless | www.twittlerless.com Graphs your followers and tells you who stops following.• ow.ly | cl.ig | tr.im | adjix.com | etc.          Shrink your URLs

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YouTube Optimization• Use keyword tags to tell readers and search engines what your video is about.

• Create a compelling headline to encourage viewers to watch your video.

• Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing.

• Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.

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Company Blogging

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•70% of shoppers trust consumer reviews on products. (Nielsen)

• Offer users the opportunity to rate products, provide reviews, to encourage consumers to trust your products/brand.

Product Reviews

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Ask for the Review

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www.sl ideshare .net /sageis land

Mike DuncanSage Island CEO

www.SageIsland.com

Sunday, September 11, 11