GOOD GOOGLING!

1

HOW OLD IS GOOGLE?

Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its

door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995)

2

MORE ABOUT GOOGLE

“Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”

3

4

5

A UNIQUE COMPANY

Number of employees: Worldwide, Google employed 10,000 full-time employees as of now

Work Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls… Google:

• The interface is clear and simple. • Pages load instantly. • Placement in search results is never sold to anyone. • Advertising on the site must offer relevant content and not be a distraction. • No pop-up ads allowed.

Google founders

Sergey Brin Larry Page

Source: http://www.google.com/intl/en/corporate/tenthings.html

WHY DO WE LOVE GOOGLE?

Size and scope: Now indexing over 20 billion web pages (conservative estimate).

Relevance of Results: PageRank Diversity of Search: Image, News, Book

Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.

Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .

6

BUT…

We may love Google, but few users know how to use full search capabilities.

7

EFFECTIVE GOOGLING

How does Google interpret basic search? Google places “AND” operator between all search

terms entered in basic search box. Automatically searches for some plural/singular and

grammatical variants.

You enter: news reader Google searches: news AND reader OR readers

Does not search as exact phrase unless quotes present!

8

9

10

11

NEED EXACT PHRASE? USE QUOTATION MARKS!“INFOSYS BILLION DOLLAR”

EXPAND SEARCH WITH SYNONYM? USE A “TILDE”E.G.: “~INFOSYS” FINDS IT COMPANIES SIMILAR TO INFOSYS

12

SEARCH BY FILETYPE (PDF, PPT, XLS, DOC) E.G.: “.NET FRAMEWORK” FILETYPE:PPT

13

14

NEGATIVE SEARCH TERMSE.G.: “NANO –CAR” WILL RETURN THE RESULTS WITH WORD ‘NANO’ BUT NOT TATA NANO CAR

LIMIT YOUR SEARCH RESULTS TO A PARTICULAR WEB SITEE.G.: “SPARSH SITE:INFOSYS.COM” WILL GET THE PAGES FROM INFOSYS.COM WHERE THE WORD ‘SPARSH’ IS REFERRED `

15

SEARCH FOR SITES THAT LINK TO A PARTICULAR WEBSITE: E.G.: “LINK:INFOSYS.COM”

16

YOU’VE FOUND A USEFUL WEBSITE & WANT TO FIND OTHER SITES LIKE IT:E.G.: “RELATED:WWW.INFOSYS.COM”

17

GOOGLE IS A DICTIONARYFIND DEFINITION OF A WORD OR A PHRASE?E.G.: DEFINE: SCRUPLES

18

GOOGLE IS A CALCULATOR AS WELL

19

20

GOOGLE IS CONVERTER TOO..!CONVERT CURRENCY, UNITS AND A LOT MORE

MORE SEARCH OPERATORS

allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather

21

USE SPECIALTY SEARCH FUNCTIONS

Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com

22

GOOGLE NEWS ALERTS

Tracking an event in the news? Create your own Google News alert – it’s

free! Can choose to monitor latest developments

on web pages, blogs, Google news, Google discussion group pages, or all of these sources.

23

24

GOOGLE SCHOLAR

Covers: law, medicine, social sciences, arts, humanities, business, & finance.

Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles

Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.

25

26

GOOGLE BOOK SEARCH Searches full text of indexed books. If work is in public domain, full contents

usually available. If not, users can view bibliographic info

(author, title, publisher) and perhaps some excerpts.

Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……

27

28

29

30

SOMETHING EXCITING AT LAST

Localized search Movie search Code search

31

LOCAL.GOOGLE.CO.INEFFECTIVE LOCALIZED SEARCH SOLUTION

32

GOOGLE.CO.IN/MOVIES FIND THEATRES RUNNING YOUR DESIRED MOVIES IN

YOUR CITY..WOW

33

GOOGLE.COM/CODESEARCHSEARCH PUBLIC SOURCE CODE

34

GOOGLE HACK FOR FINDING MOVIES/MUSIC(WARNING: NOT TO BE TRIED AT OFFICE BUT HOME…!)E.G.: INTITLE:”INDEX.OF”(MP3|MP4|AVI|DAT|MPEG) MUMMY

INTERESTING STUFF

Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends Google Webmasters Google apps….. and so on

37

PAGERANK

PageRank explained by Google: Google interprets a link on page A going to

page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.

38