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GOOGLE ANALYTICS 101 Feb 3 rd , 2014

Google Analytics Training @ Greenpeace Indonesia

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Class.im training at Greenpeace Indonesia for Google Analytcis

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  • 1. GOOGLE ANALYTICS 101Feb 3rd, 2014

2. Powered by InboundID Digital marketing training for brands and internet businesses Training delivered by experienced digital marketing practitioners Case studies and company-needs-based training Key learning from real live digital marketing campaignWhat is Class.im 3. Ridho Putradi SGara Principle at Class.im Founder of InboundID Pure Marketer Connect @idowebid +62818435486 [email protected] 4. Getting Started Do you have Google Analytics Account? Account Structure Tracking Code Goals Report Data 5. Account Structures AccountProperty Greenpeace IndonesiaGreenpeace Greenpeace PhillipinesView Indonesian VisitorsPaid Visitors Organic Visitors 6. User Management 7. Tracking Code Dont edit anything Check tracking status Universal Analytics 8. Event Tracking Anatomy _trackEvent(category, action, opt_label, opt_value, opt_noninteraction)Play_gaq.push(['_trackEvent', 'Videos', 'Play', Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Pause', Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Stop', Protect Paradise']); 9. -- Goals -- 10. Setting up goals Goals Categories Revenue Acquisition Inquiry Engagement Goal Type Destination Goals Event Goals 11. -- Reports-- 12. Date Range 13. Annotation > Important 14. Segments 15. -- Audiences -- 16. Demographics & Interests Need to be enabled (change the code) Using shared data with Google Application 17. Geographic & Language Geographic based on user IP Language based on browser language setting or Google preferred language settings 18. Behavior Your website VS your visitors How users interact with your website Content engagement 19. Technology & MobileUnderstand how savvy is your visitor 20. Visitor Flow (yippee) 21. -- Acquisition-- 22. Define Your Own Channel 23. Connect Your AdWords Account 24. And Your Webmaster Tools Account 25. Social Setting 26. -- Behavior -- 27. Site Contents 28. Group Your Pages 29. In-page Analytics (Yeay!) 30. Better Yet User behavior analysis tools ClickTale Visual Website Optimizer 31. Site Speed 32. Site Speed is important User experience Google use it for ranking factor Impact on conversions Site speed by location Look for suggestion Monitor your site performance (pingdom) 33. Setting Up Site Search 34. Event Only available if youve set up event tracking on your site. 35. -- Conversion -- 36. Goals First, set up your goals! 37. Quantify your goal$! 38. Funnel Visualization 39. Padi Track 40. -- Custom Reporting -- 41. Want more? Ecommerce Tracking Multichannel 42. Thank You