Google's Eric Schmidt and Jared Cohen SXSW 2014 Keynote #SXSW #OgilvySXSW

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  1. 1. GOOGL E S E R IC SCH M IDT A N D JA R E D COH E N DISH ON T H E IN T E R N E T 'S ROL E IN PR IV A CY, R E V OLU T ION A N D M OR E KEYNOTE
  2. 2. WHILEWEMOSTLYTHINKOFGOOGLEASAPLACETO FINDAGOODRESTAURANTOR CHECKOUREMAIL,ITHASAVERYVERSATILE,ANDOFTENCRUCIAL,ROLEAROUND THEGLOBE.THEINTERNETHADITSHANDINTHEREVOLUTIONSINEGYPT,SYRIA, ANDMOSTRECENTLYUKRAINE.ASMOREANDMOREPEOPLEBECOMECONNECTED ACROSSTHEGLOBE,SIMILAREVENTSWILLCONTINUETO HAPPENELSEWHERE.IN THENEXTTHREETO FIVEYEARS,SCHMIDTSAYS1-2BILLIONMOREPEOPLEWILLJOIN THEINTERNETWORLD.SCHMIDTHYPOTHESIZEDTHATTHISWILLMAKEREVOLUTION EEASIERTO START,BUTHARDERTO FINISH. SL IDE 2 -R E V OLU T ION S
  3. 3. THERECENTNATIONALSECURITYADMINISTRATIONSCANDALWASNTTHEFIRST SECURITY-RELATEDCRISISTO HITGOOGLE;THECOMPANYWASALSO ATTACKEDBY THECHINESEIN2010,SAYSSCHMIDT.HEBELIEVES THEREISAROLEFORSECRECY WHENITCOMESTO GOVERNMENTDISCLOSURES,BUTITMUSTBEWELLDEFINED. GOOGLESDATANETWORKISNOW TOTALLYSECURE,INCLUDINGFROM THEU.S. GOVERNMENT,BUTTHECOMPANYHOPESTO BRINGTHATPRIVACYTOTHEENTIRE WORLD.THATSWHYTHECOMPANY,ACCORDINGTO COHEN,FOCUSESONPEOPLE WITHDIGIWITHDIGITALCHALLENGES,ASINSYRIAWHERETHEPOPULATIONISINACYBERWAR ANDCRAVESPRIVACYFORITSCITIZENS. SL IDE 3 -SE CU R IT Y
  4. 4. ACAUSEFORCONCERNFORGOOGLEISTHAT,ACCORDINGTO SCHMIDT,THE INTERNETCANNOTBETURNEDOFF,BUTCANBEINFILTRATED.ANDWITHMORE ANDMOREPEOPLEEXPECTEDTO COMEONLINE,THERESACHANCETHATTHOSEIN CONTROLWILLSEETHISNEW OPENNESSASATHREAT.IFTHEYDO,SCHMIDT WONDERS,WHATHAPPENSIF10AUTOCRATICNATIONSCOMETOGETHERASAMASS TO RESTRICTTHEINTERNET?THISINTERNETBALKANIZATIONDIVIDINGTHE INTERNEINTERNETINTO SEPARATEENCLAVESANDBLOCKINGOFFCERTAININFORMATIONIS ASERIOUSCONCERNFORGOOGLE.ANDITSEEMSLIKEITSHOULDBEFORTHOSE WHO BELIEVEINTHEIMPORTANCEOFANINFORMEDPUBLIC. SL IDE 4 -IN T E R N E T B A L K A N IZA T ION
  5. 5. ITSWORTHNOTINGTHATGOOGLEHASAFINANCIALSTAKETHATWOULDBEATRISK IFSOMETHINGLIKEINTERNETBALKANIZATIONWERETO BECOMEAREALITY. HHOWEVER,THECOMPANYALSO HOLDSACOREBELIEFTHATPEOPLEAREGOOD,AND THATTHEPUBLICSHOULDBEINFORMEDANDCONNECTEDTO ONEANOTHER.ITS HARDTO DISAGREEWITHTHATNOBLECAUSE.INTHENEARFUTURE,ITSLIKELYTHAT WELLLEARNOFMOREWRONGDOINGORCONFLICTINTHEWORLD,BECAUSETHOSE PEOPLEWHOAREWRONGEDWILLSOONBEABLETO GETTHEIRWORDOUTINTOTHE PUBLICCONSCIOUSNESS.WHERETHINGSWILLGO REMAINSTO BESEEN,BUTTHE INTERNETWILLBERIGHTTHEREATEACHSTEPOFTHEWAY. SL IDE 5 -M OV IN G FOR W A R D