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Government Online: The 3 “P’s” of Success Findings from Pew Internet Project research GovDelivery Conference February 3, 2011

Government Online: The 3 “P’s” of Success - Findings from Pew Internet

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Senior research specilist Aaron Smith's GovDelivery talk about the latest Pew Internet research about public attitudes toward engaging with the government online.

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Page 1: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Government Online: The

3 “P’s” of Success

Findings from Pew

Internet Project research

GovDelivery Conference

February 3, 2011

Page 2: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

About the Pew Internet & American Life Project

• Funded by a grant from the Pew Charitable

Trusts

• Part of the Pew Research Center, a non-partisan

“fact tank” in Washington, DC

• Study of how technology is shaping society and

individuals

– Provide high quality, objective data to

thought leaders and policy makers

– Do not promote specific technologies or

make policy recommendations

– Go beyond topline findings

• Our research is based on nationally

representative telephone surveys of:

– Adults 18+ (teens data based on 12-17 year

olds)

– Drawn from dual-frame (landline + cell)

samples

2/3/2011 2Trends in Online Government

Page 3: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

“Government Online”

• Based on a survey of 2,258 adults conducted

November 30 – December 27, 2009

• Our first look at how Americans use the internet

for government interactions since 2003

• Key research questions:

– What is the current state of online

government interactions? How has it

changed (or not changed) since 2003?

– How are Americans using social media in

their government interactions?

– How to Americans feel about the internet’s

impact on government service?

– Have the “Gov 2.0” / online transparency

movements resonated with ordinary

Americans?

• Goal of this talk: give a sense of the

importance/relevance of online content to

ordinary users, help contextualize the

presentations that follow

2/3/2011 3Trends in Online Government

Page 4: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Trends in Technology Adoption: Where we are,

where we’ve come from

Page 5: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

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Internet use

2/3/2011 5Trends in Online Government

Page 6: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

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Broadband adoption

2/3/2011 6Trends in Online Government

Page 7: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Mobile access

2/3/2011 7Trends in Online Government

Page 8: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Social media

2/3/2011 8Trends in Online Government

Other online activities

(% of adult internet users)

• Email (94%)

• News (75%)

• Online video (66%)

• Social networking sites (61%)

• Visit government website (60%)

• Wikipedia (53%)

• Podcast (21%)

• Blogging (14%)

• Twitter (8%)

Page 9: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Research in Online Government

Page 10: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Types of online interactions

2/3/2011 10

32%

18%11%

27%

7%

5%

Most recent gov’t website visited:

Federal agency

State agency

Local gov't

Specific task

Elected official

Other

% of internet users who did following

in last 12 months:

Look for info about a public

policy or issue48%

Look up what services a gov’t

agency provides46%

Download gov’t forms 41%

Research official documents or

statistics35%

Renew a driver’s license or auto

registration33%

Get recreational or tourist info 30%

Get advice/info about a health or

safety issue25%

Apply for gov’t benefits 23%

Apply for a gov’t job 19%

Pay a fine 15%

Apply for a recreational license 11%

Trends in Online Government

Page 11: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

How users prefer to solve gov’t issues

2/3/2011 11

35%

28%

20%

11%

6%

Among all adults, phone is preferred slightly to online contact

Phone

Web/email

In person

Letter

Other/Don't know

Among internet users:

• 37% prefer online

• 33% prefer telephone

Among broadband users:

• 39% prefer online

• 32% prefer phone

Desirability of phone/in-person

contact increases with urgency

and severity of issue;

demographically, older adults

and those with low

income/education levels are big

on phone and in-person contactEmail: 18%

Website: 10%

Trends in Online Government

Page 12: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

How users find what they need

2/3/2011 12Trends in Online Government

Page 13: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Types of online government users

2/3/2011 13

• Four in ten online government users did 5+

different online government-related

activities in preceding twelve months

• Demographically, these users tend to be:

– Well-educated (half have a college

degree)

– Relatively well-off

– Skew towards middle-aged (not as

many young adults or seniors)

• Also very tech-savvy:

– 90% are home broadband users

– 90% get news online

– 2/3 use social networking sites, 1/3

use status update svcs like Twitter

Trends in Online Government

Page 14: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Users mix online and offline interactions

2/3/2011 14Trends in Online Government

Page 15: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Heavy web users prefer web…

2/3/2011 15Trends in Online Government

Page 16: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

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But in reality use many resources

2/3/2011 16Trends in Online Government

Page 17: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

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Heaviest users least likely to solve problems

2/3/2011 17Trends in Online Government

Page 18: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Other avenues for gov’t info

2/3/2011 18

31% of internet users did at least one of the following activities in the

preceding 12 months:

• 15% of internet users watched a video on a government website

• 15% of email users signed up to receive email alerts from a government

agency or official

• 13% of internet users read the blog of a government agency or official

• 5% of internet users followed or become a fan of a government agency or

official on a social networking site

• 4% of texters signed up to receive text messages from a government

agency or official

• 2% of internet users followed a government agency or official on Twitter

Trends in Online Government

Page 19: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Mixed views on social media outreach

2/3/2011 19Trends in Online Government

Page 20: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Views by people of color

2/3/2011 20Trends in Online Government

Page 21: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Nearly one-quarter of internet users are

“government participators”

2/3/2011 21Trends in Online Government

Page 22: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

40% of internet users go online for data about

government operations

2/3/2011 22Trends in Online Government

Page 23: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Mostly appeals to “elites”

2/3/2011 23Trends in Online Government

Page 24: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Final thoughts

2/3/2011 24Trends in Online Government

• Need for multiple channels/tools for info and assistance users

want/expect offline and online help

• Populations with greatest need for government services often have low

levels of access / technology skills

• Go beyond branding and press releases -- make online engagement

with government actually engaging

• “Is…government scaled up and prepared to deal with citizens as

individual human beings at a massive scale?” (Mark Drapeau)

• Many “Gov2.0” offerings currently appeal to elites (white, upper class,

educated, male, etc) but need to move beyond that crowd to be truly

useful and attain widespread adoption

Page 25: Government Online: The 3 “P’s” of Success - Findings from Pew Internet

Title of presentation

Thanks!

name: Aaron Smith

title: Senior Research Specialist

email: [email protected]

web: www.pewinternet.org

twitter: @aaron_w_smith, @pew_internet

2/3/2011 25Trends in Online Government