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Here is an introductory presentation given on 3.5.12 to a group of ministries in the Indianapolis that are part of Grace Community Church's Frontline Partners. The goal of the presentation was to create a discussion around the shifting communication landscape as well as challenge them to think critically about their story and influence on others.
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INTRODUCTION TO SOCIAL MEDIA
Frontline Roundtable ConversationGrace Community Church
March 5, 2012Presented by: Andrew Hoffman
Tuesday, March 6, 12
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
Tuesday, March 6, 12
www.NLFW.orgTuesday, March 6, 12
st. louis
Tuesday, March 6, 12
WHO ARE YOU &
WHAT’S THE 1 THING? ?Tuesday, March 6, 12
SOCIALNOMICS.net
Tuesday, March 6, 12
TONIGHT’S REMINDER
Tuesday, March 6, 12
START WITH THE
BASICS
A B CTuesday, March 6, 12
COMMUNICATION IS A PROCESS OF TRANSFERRING INFORMATION FROM ONE ENTITY TO ANOTHER
Tuesday, March 6, 12
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
Tuesday, March 6, 12
RELATIONSHIPS MATTER
Tuesday, March 6, 12
SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan
Tuesday, March 6, 12
JUST A SET OF COMMUNICATION TOOLS
Tuesday, March 6, 12
Tuesday, March 6, 12
WHAT MAKES SOCIAL MEDIA SITES UNIQUE?
Social Network Sites: Definition, History, and Scholarship
...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
Tuesday, March 6, 12
IT STARTS WITH A SOLID FOUNDATION
Tuesday, March 6, 12
NOTHING YOU DO ON ANY OF THE
FOLLOWING MATTER WITHOUT IT
Tuesday, March 6, 12
Tuesday, March 6, 12
Tuesday, March 6, 12
YouTube
Tuesday, March 6, 12
BLOGGING
Tuesday, March 6, 12
MICRO SITES - CAMPAIGNS
Tuesday, March 6, 12
FOUNDATION IS KEY
Tuesday, March 6, 12
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
Tuesday, March 6, 12
START
Tuesday, March 6, 12
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also,
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
WHY BLOG?
Tuesday, March 6, 12
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
GREAT PRACTICE - Get in the rhythm of actually sharing
WHY BLOG?
Tuesday, March 6, 12
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
BLOG LIST
Tuesday, March 6, 12
THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGY
Tuesday, March 6, 12
SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
Tuesday, March 6, 12
SOCIAL FEED MANAGERS
Tuesday, March 6, 12
EMAIL MARKETING
Tuesday, March 6, 12
EMAIL TOOLS
Tuesday, March 6, 12
EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
Tuesday, March 6, 12
LETS GET PRACTICAL
Questions & Group Think
Tuesday, March 6, 12
SUGGESTED READS
Tuesday, March 6, 12
SUGGESTED WEBSITES
Tuesday, March 6, 12
Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
Tuesday, March 6, 12