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Digitalization and Optimizing Business Performance at Hästens a Global Premium Brand in a Global Omnichannel Environment
• Episode 1: E-commerce at global scale!?
• Episode 2: Silos and unconnected data
• Episode 3: The Stable and playing Polo
• Optimized Business Performance
OUR STORY
NETCONSULT
• The first certified solution partner in Sweden
• Working with Neo4j Enterprise every day
• Based in Gothenburg, Sweden
NETCONSULT
• System development and integrations
• Modern tools and frameworks
• E-commerce and logistics
• Family business since 1852 • Factory in Köping• 250 point of sales in over 40 countries• 210 employees• 17.000 beds produced per year• Purveyor to the Swedish Royal Court,
since 1952
HÄSTENS
EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE GLOBAL CUSTOMER JOURNEY
”All we need to do is to activate the shopping cart ”
EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE GLOBAL CUSTOMER JOURNEY
• The right traffic to the right store
• Meet customers where they are
• Plan globaly, execute locally
The Goal: Drive traffic to store
EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE PARTNER GRAPH
Köping
Hästens
Factory
Flagship Stores
Stockholm
London
New York
Franchise
Store
Store
Shop-in-shop
Macys
Harrods
Sova
Country Manager
Regional Manager
Country Manager
Tier
Category
Tier 1
Tier 2
Designer
Hotel
Sweden
Norway
Denmark
Canada
USA
EPISODE 2 - SILOS AND UNCONNECTED DATA
SILOS AND UNCONNECTED DATA
SalesforceSAP
Neo4j Graph
Silo 1 Silo 2 Silo 3
• RetailNext
• Spotify
• Unifaun (and Memnon Networks)
• QBank Digital Asset Management
• LanguageWire
• Mandrill / Mailchimp
• Mag+
• Mobile Devices Management
• Press release sites
EPISODE 2 - SILOS AND UNCONNECTED DATA
LEVERAGE!