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Digitalization and Optimizing Business Performance at Hästens a Global Premium Brand in a Global Omnichannel Environment

GraphConnect Europe 2016 - Digitalization and Optimizing Business Performance at Hästens - Kent Lovestjärna & Anders Ekström

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Digitalization and Optimizing Business Performance at Hästens a Global Premium Brand in a Global Omnichannel Environment

ANDERS EKSTRÖMCEO, NetConsult Sweden AB

KENT LOVESTJÄRNADigital Media Manager, Hästens Sängar AB

• Episode 1: E-commerce at global scale!?

• Episode 2: Silos and unconnected data

• Episode 3: The Stable and playing Polo

• Optimized Business Performance

OUR STORY

NETCONSULT

• The first certified solution partner in Sweden

• Working with Neo4j Enterprise every day

• Based in Gothenburg, Sweden

NETCONSULT

• System development and integrations

• Modern tools and frameworks

• E-commerce and logistics

hästens logo

FILM

• Family business since 1852 • Factory in Köping• 250 point of sales in over 40 countries• 210 employees• 17.000 beds produced per year• Purveyor to the Swedish Royal Court,

since 1952

HÄSTENS

Picture of bed Vividus

EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!

THE GLOBAL CUSTOMER JOURNEY 

”All we need to do is to activate the shopping cart ”

EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!

THE GLOBAL CUSTOMER JOURNEY

• The right traffic to the right store

• Meet customers where they are

• Plan globaly, execute locally

The Goal: Drive traffic to store

EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!

THE PARTNER GRAPH

Köping

Hästens

Factory

Flagship Stores

Stockholm

London

New York

Franchise

Store

Store

Shop-in-shop

Macys

Harrods

Sova

Country Manager

Regional Manager

Country Manager

Tier

Category

Tier 1

Tier 2

Designer

Hotel

Sweden

Norway

Denmark

Canada

USA

EPISODE 2 - SILOS AND UNCONNECTED DATA

SILOS AND UNCONNECTED DATA

SalesforceSAP

Neo4j Graph

Silo 1 Silo 2 Silo 3

• RetailNext

• Spotify

• Unifaun (and Memnon Networks)

• QBank Digital Asset Management

• LanguageWire

• Mandrill / Mailchimp

• Facebook

• Google

• Mag+

• Mobile Devices Management

• Press release sites

EPISODE 2 - SILOS AND UNCONNECTED DATA

LEVERAGE!

BED CONFIGURATOR

EPISODE 2 - SILOS AND UNCONNECTED DATA

BED CONFIGURATOR

EPISODE 3 - A STABLE AND PLAYING POLO

STABLE

EPISODE 3 - A STABLE AND PLAYING POLO

POLO

OPTIMIZE BUSINESS PERFORMANCE

Case 1: The Catalog

OPTIMIZE BUSINESS PERFORMANCE

Case 2: Marketing Automation

CMS platform released in April 2016Next up: Multi language, bed configurator and price engine