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FROM STATISTICS TO ACTION: FROM STATISTICS TO ACTION:
NEW TECHNOLOGIES AND
PROMOTION OF ROAD SAFETY
AMONG YOUNG PEOPLE
7th
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10
FROM STATISTICS TO ACTION: FROM STATISTICS TO ACTION:
NEW TECHNOLOGIES AND
PROMOTION OF ROAD SAFETY
AMONG YOUNG PEOPLE
Attila J. Grieco
7th International Conference on
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10-12 maggio 2012
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
The Road Safety Regional Monitoring
established by the Regional Road
support road safety initiatives,
education.
IRES-Piemonte (the Socio-Economic
Regional Government) has been given
Centre and directs its activities.
� SUPPORTING ISTAT IN
� MANAGING A ROAD SAFETY
� ACCESS TO ROAD SAFETY
RECORDS
� SUPPORTING REGIONAL
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
Monitoring Centre (RSRMC) has been
Road Safety Plan of 2007 with the mission to
initiatives, through information, research and
Economic Research Institute of the Piedmont
given the responsibility to put in place the
IN COLLECTING CRASH DATA
SAFETY NETWORK
SAFETY INFORMATION AND
REGIONAL ROAD SAFETY POLICY
What are the key FACTORS
� HUMAN BEHAVIOUR
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
� HUMAN BEHAVIOUR
� VEHICLE CHARACTERISTICStechnological issues, wear
� WEATHER CONDITION
ENVIROMENTAL FACTORS
� CHARACTERISTICS OF
FACTORS behind road accidents?
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
CHARACTERISTICS (Age, safety systems,wear and tear, ecc.)
CONDITION AND OTHERS
FACTORS
OF INFRASTRUCTURE
Other three factors characterize
EXPERIENCE
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
EXPERIENCE•Driving IS NOT SIMPLE
•Learning to drive TAKES TIME and
•Practice allows to improve theIN ADVANCE
AGE•Young people have PARTICULAR
Being active at night and on weekend
Alcohol and drug consumption
GENDER• Young men DRIVE MORE than
• Young men use to OVER-ESTIMATE
Alcohol and drug consumption
Using electronic equipment while
Distraction
characterize young drivers
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
and NEEDS EXTENSIVE PRACTICE
ability to REALIZE DANGEROUS SITUATIONS
PARTICULAR LIFESTYLE AND MOBILITY HABITS
weekend
than young women
ESTIMATE THEIR DRIVING ABILITIES
while driving
New methods of road safety education and promotion
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
� PEER EDUCATION
� ON-LINE NETWORKING AND SHARING
� SMART CROWDING� SMART CROWDING
New methods of road safety education and promotion
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
PEER EDUCATION
LINE NETWORKING AND SHARING
SMART CROWDINGSMART CROWDING
PEER EDUCATION
Experimental method through which
young people involved in road accidents
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
young people involved in road accidents
experience to other people of the same age.
� Story told by peer is more effective
� Same speech, more direct and emotive
� Constant exchange of views and experiences by � Constant exchange of views and experiences by
sharing on social networks
EU projects: Module Close
ROSPA – Teen safety and risk(http://www.rospa.com/safetyeducation/teensafetyandrisk/
PEER EDUCATION
Experimental method through which peer mentors
young people involved in road accidents - tell their own
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
young people involved in road accidents - tell their own
experience to other people of the same age.
Story told by peer is more effective
Same speech, more direct and emotive
Constant exchange of views and experiences by Constant exchange of views and experiences by
sharing on social networks
: Module Close-To (http://www.close-to.net )
Teen safety and riskhttp://www.rospa.com/safetyeducation/teensafetyandrisk/)
ON LINE NETWORKING AND SHARING
Internet as a point ofwidespread safety road
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
widespread safety road
� Road safety becomes a global theme
� Everybody can be part of organized user networks,
and bring their contribution in terms of experience and promotion of activities
�Creation of international campaign elaborated from �Creation of international campaign elaborated from
EU project: YOURS(http://www.youthforroadsafety.org
ON LINE NETWORKING AND SHARING
of reference for the creation of aknowledge .
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
knowledge .
Road safety becomes a global theme
Everybody can be part of organized user networks,
and bring their contribution in terms of experience and promotion of activities
Creation of international campaign elaborated from Creation of international campaign elaborated from below
org)
SMART CROWDING
Trough specific applications created for smart phones
(very popular among young people) it is possible to give
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
(very popular among young people) it is possible to give information about different problems concerning road infastructure and publish them in REAL TIME.
� Technology very similar to social networks
�Information in real time about road system
� Young people play an important role in the safety road � Young people play an important role in the safety road process being active.
EU app example: iRoad Safety by Neos & TMS Consulting (Italy)
SMART CROWDING
Trough specific applications created for smart phones
(very popular among young people) it is possible to give
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
(very popular among young people) it is possible to give information about different problems concerning road infastructure and publish them in REAL TIME.
Technology very similar to social networks
Information in real time about road system
Young people play an important role in the safety road Young people play an important role in the safety road process being active.
iRoad Safety by Neos & TMS Consulting (Italy)
Facebook page of RSRMC follows
FACEBOOK as a road safety tool?
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
Facebook page of RSRMC follows
� HAS BEEN THOUGHT MAINLY FOR
� INFORMS ABOUT ROAD SAFETY
� COLLECTS STORIES, INFORMATION
� PUBLISHES ROAD SAFETY FLASH� PUBLISHES ROAD SAFETY FLASH
follows peer educational logic
FACEBOOK as a road safety tool?
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
follows peer educational logic
FOR YOUNG USERS
SAFETY ACTIVITIES (local, national and European)
INFORMATION AND EXPERIENCES OF USERS
FLASH ANALYSIS AND SURVEYSFLASH ANALYSIS AND SURVEYS
� CREATE NETWORKOF ACTORS
PRIVATE CITIZENS) INVOLVED IN
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
DEVELOPEMENTS
Facebook page of RSRMC can:
PRIVATE CITIZENS) INVOLVED IN
� BE A “FAMILIAR” PLACE , WHERE PEOPLE CAN EXPRESS
FREELY THEIR OPINIONS AND ROAD EXPERIENCES
� BECOME PRESSURE GROUP ON
MEDIA INFORMATION
ACTORS (INSTITUTIONs, ASSOCIATIONS,
IN ROAD SAFETY ACTIVITIES
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
DEVELOPEMENTS
IN ROAD SAFETY ACTIVITIES
A “FAMILIAR” PLACE , WHERE PEOPLE CAN EXPRESS
FREELY THEIR OPINIONS AND ROAD EXPERIENCES
ON PUBLIC OPINION, INSTITUTIONS AND
� YOUNG PEOPLE SHOW NO INTEREST
MAIN PROBLEMS
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
� YOUNG PEOPLE SHOW NO INTEREST
ROAD SAFETY
� DISTORTED PERCEPTION OF PROBLEM,
UNLIKELY
� MISTRUST: PEOPLE HARDLY TELL
INTERNET SPACES (like Facebook)
� SOURCES RELIABILITY: EVERYBODY� SOURCES RELIABILITY: EVERYBODY
INTEREST FOR IMPORTANT THEMES LIKE
MAIN PROBLEMS
FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
INTEREST FOR IMPORTANT THEMES LIKE
PROBLEM, CONSIDERED AS FAR AND
TELL THEIR OWN STORIES ON PUBLIC
Facebook)
EVERYBODY SAYS SOMETHINGEVERYBODY SAYS SOMETHING
THANKS FOR YOUR ATTENTIONTHANKS FOR YOUR ATTENTION
Centro di Monitoraggio Regionale della Sicurezza Stradale
www.sicurezzastradalepiemonte.it
7th
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10
www.facebook.com/SicurezzaStradalePiemonte
THANKS FOR YOUR ATTENTIONTHANKS FOR YOUR ATTENTION
Centro di Monitoraggio Regionale della Sicurezza Stradale
Via Nizza, 18 – TORINO
www.sicurezzastradalepiemonte.it
7th International Conference on
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10-12 maggio 2012
www.facebook.com/SicurezzaStradalePiemonte
