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Crowdsourcing Viral Campaigns
Growth Hacking and Viral Distribution
Ken Zi Wang
Founder/CEO BUZZSTARTER.com
@kenziwangwww.buzzstarter.com
Crowdsourcing Viral Campaigns
- Started first eCommerce startup at 19
- Channel: Google Adwords
Crowdsourcing Viral Campaigns
What is Growth Hacking?
Originally - Using software development to achieve massive marketing goals
Now - Practical marketing for startups
Crowdsourcing Viral Campaigns
Who is a Growth Hacker?
Characterics:1. Creative
2. Analytical3. Product Driven
Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?(Growth Hacking vs Traditional Marketing)
vs
Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?(Growth Hacking vs Traditional Marketing)
vs
1. Startups iterate fast
2. Designed for astronomical growth
3. Has to be resource efficient
4. Distribution channels come and go
Crowdsourcing Viral Campaigns
How do we do Growth Hacking?(Growth Hacking vs Traditional Marketing)
vs
Viral loop (Dropbox)Platform (FB pages, FB connect)Content Marketing (Pinterest)
Email Marketing (Twitter)Dead Simple Onboarding (Instagram)
Viral Campaign (Dropbox )...
TVRadio
BillboardsMailing
Banner Ads...
Crowdsourcing Viral Campaigns
Crowdsourcing Viral Campaigns
Get a friend to joinboth of you get 100 MB for free
DROPBOX
Crowdsourcing Viral Campaigns
Crowdsourcing Viral Campaigns
5 lessions from top growth experts
1. Retention > Acquision2. ABCD - Always Be Customer Developing
3. True Growth CANNOT be hacked (focus on human motive)
4. Focus on 1 metric only for a while5. Language is everything
Crowdsourcing Viral Campaigns
Where do you get more resources on distribution?
blog.kissmetrics.com
Andrew Chen’s blog
Sean Ellis’ Blog
www.GrowthHelp.com