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Mobile World Congress 2012 App Planet February 27, 2012 Follow us: @ciscodev Developer Profits and Enterprise Apps featuring Cisco Systems Garmin Developer Spotlight Olaf Wessler Product Manager | Smartphone Solutions Allan Friis Sales and Business Development Manager | Mobile Business

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Page 1: Gsma mwc garmin feb 27 2012

Mobile World Congress 2012 App Planet

February 27, 2012 Follow us: @ciscodev

Developer Profits and Enterprise Apps featuring Cisco Systems

Garmin Developer Spotlight

Olaf Wessler Product Manager | Smartphone Solutions

Allan Friis Sales and Business Development Manager | Mobile Business

Page 2: Gsma mwc garmin feb 27 2012

2009 Strategic partnership with Telekom: start of a new era for mobile-phone navigation and mobile services. Launch of NAVIGON Live Services. Launch of NAVIGON MyRoutes and NAVIGON Clever Parking.

2000 Launch of the first mobile navigation system for P1 Pocket PC

2002 The first mobile on-board navigation system with TMC congestion recognition is introduced to the market

1996 Development of the first dynamic GPS navigation system “Autopilot”, later known as AutoPilot 2000

2004 Launch of the first on-board navigation system for smartphones

2005 NAVIGON AG founded

2006 Acquisition of the navigation division of NAVTEQ; Automotive Business Unit founded in Chicago

2008 Partnership with ViaMichelin; launch of MN7 software and NAVIGON FreshMaps.

2007 Introduction of first NAVIGON PNA series with Reality View. With the Samsung collaboration NAVIGON enters the future market for mobile-phone navigation.

Customer-oriented naming concept with the launch of the new series NAVIGON 70, NAVIGON 40 and NAVIGON 20, NAVIGON MobileNavigator on-board for all relevant smartphone platforms; start of personalised navigation with the NAVIGON select Telekom Edition; launch of the NAVIGON Motion Sensor

2010

NAVIGON – historic milestones

1991 Gesellschaft für digitale Kartographie CIS GmbH founded in Würzburg

2011 NAVIGON celebrates its 20th birthday, launch Reality Scanner for smartphone platforms Android and iPhone

2011 GARMIN acquisition of NAVIGON AG was final in July and NAVIGON is now part of the GARMIN family

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GARMIN acquired NAVIGON What did NAVIGON have to offer GARMIN

A superior Smartphone application with more then 28% market share World-Wide and 40+% in EMEA

A professional German development team

The perfect infrastructure to support the automotive industry

German quality and perfection within automotive

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Garmin = Gar MinThis could have been you in 1989

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Garmin overviewGlobal Supplier of Navigation,

Communication and Information Products

History of Successful Growth:

Profitable every year since the Company’s inception in 1989.

Worldwide presence and distribution.

Strategic emphasis on market segmentation and vertical integration.

Worldwide employment of over 9,000 associates.

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Garmin overviewThe Global Leader in Personal Navigation Devices

Expected 2011 revenue of $2.5B.

Cash of nearly $2.3B with no debt.

Global leader in each market we serve.

16 million units sold worldwide in 2010.

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Garmin’s mission

Key elements

Relationships

Vertical Integration

Innovation

Garmin’s mission is to enrich the lives of its customers, suppliers, distributors, associates and stockholders by designing, manufacturing

and selling navigation and communication products that provide superior quality, safety

and operational features, lower cost of manufacturing and ownership, and sufficient profits to support desired company growth.

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GARMIN new sales channel. Why team up with Cisco, what did Cisco bring to the table?

A new enterprise sales channel for professionals.

A way to address the B2B market with our applications.

A professional hardware to address the logistic automotive sector.

An infrastructure with the AppHQ that can distribute our application in an enterprise segment.

A potential partner setup with all you Ladies and Gentlemen in this room, that need a navigation setup to support your applications.

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Cisco AppHQ

Android Market NAVIGON

1:1 Installation per device/user

Enterprice Market

NAVIGON

Managed installations to employees devices

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NAVIGON apps on all platforms

NAVIGON

NAVIGON

NAVIGON

NAVIGON

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Garmin development What did we have to do to support the Cisco Cius?

A large part of the application functionality is located in a native C++ library (address entry, route calculation, mapdrawing etc).

This library was only available for ARM CPU based devices, but the Cius is x86 based.

So we took the NDK available from Cisco and re-compiled the library for x86 CPU.

Hardware

Application UI

Native C++ Core (Navikernel)

Android Framework

Navikernel API

Cisco Cius SDK was used to link the library with Android Java UI part of the application.

Development process went very smooth and was straight-forward.

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Garmin development supportOur experience working with Cisco team!

We had great support with an experienced project lead.

Response time has been a positive experience.

There was a great focus from Cisco to get the App running.

All necessary tools are available from Cisco developer network site.

Test devices are available through a special developer program.

The AppHQ market is already live to upload the application for validation.

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3-way partnership with you! How can you benefit from the Navigon application?

The Navigon application has an open API (so-called “public intent”).

You can launch the Navigon app directly from your App by calling this intent and hand over a destination address.

The Navigon application will start a navigation right to that address.

Enhance your application with on-board maps by connecting it to the Navigon application.

I can do that for you

I need display an address on a map

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NAVIGON features Key features of the NAVIGON application

Maps are “on board” so wireless coverage is NOT required to draw maps, lookup POIs or calculate routes.

Ultra-fast map drawing, panning and zooming. Multi-touch support.

Advanced features such as 3D navigation, Route Planner, Interim destinations, Reality View, Active Lane Assistant.

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NAVIGON use cases

Everyone in the transport and logistic sector can benefit from navigation.

Field service and sales need CRM and navigation to get around

Taxi drivers can be supported.

Basically everyone that is on the road and would like to stay connected and get the job done onsite.

Who is the typical navigation user?

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NAVIGON Geographical rollout GARMIN will guide the Cisco Cius wherever it goes

North America

Europe

South America

Australia

Asia

We have maps to cover almost every region in the world so if you have the business need for navigation, GARMIN has the solution.

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GARMIN at the MWC GARMIN is at the MWC at Hall 7 / stand 7D36

Come CiUs directly after this session.

Come visit us tomorrow in Hall 7.

Bring your ideas to us, and we will do our best to bring the solution back to you.

Thank you