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Justgiving’s Top 10 fundraising tips (marathon edition)

Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

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Page 1: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Justgiving’sTop 10 fundraising tips(marathon edition)

Page 2: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Worried about reaching your target?

Page 3: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

It’s OK - we’re here to help!

Page 4: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Follow our tips and you’ll have no worries…

Page 5: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Top 10 tips:

1. Think about your personal message – turn it into a story.

2. Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends.

3. Talk to your charity. Find out how your money will help them so you can tell your supporters.

4. Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day!

5. Put your page address in your email signature. Use a donate badge.

6. Promote your page with social media tools like Facebook, Flickr and Twitter.

7. Give out your page address on cards - like Moo minicards.

8. Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address.

9. Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event.

10.Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you!

Page 6: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

1) Think about your personal message

Why are you running the marathon?

Why are you running the marathon for your charity?

How much effort are you putting in?

How long is 26.2 miles?

Page 7: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Is your personal message like this?

Page 8: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Or is it like this?

www.justgiving.com/alanwatkins

Page 9: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Are you telling your story?

http://flickr.com/photos/umjanedoan/496707576

Page 10: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Are you telling people why they should donate?

http://www.flickr.com/photos/goddess-arts/2929672944

Page 11: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

2) A picture speaks a thousand words…

and a video speaks even more!

Page 12: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives
Page 13: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

3) Talk to your charity

Page 14: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Find out how your money will help them and explain that to your friends and family

Page 15: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

www.justgiving.com/sophiatolfree

Explain how the money will help on your page

Page 16: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Write about the charity

www.justgiving.com/billymckay

Page 17: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

4) Don’t email the same message to everyone at once

http://www.flickr.com/photos/mrtopf/1541527579/

Page 18: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Email people in groups – parents first?

http://www.flickr.com/photos/unclebumpy/108780542/

Page 19: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Send a different one to friends…

http://www.flickr.com/photos/nubui/2373999868/

Page 20: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Use Facebook friend lists…

Page 21: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Oh, and think of when pay day is…

http://www.flickr.com/photos/superrabbit/319538167

Page 22: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

5) Put your page address in your email signature

I’m running the Tel Aviv Marathon! Please sponsor me at www.telavivmarathon.org/mypage

Page 23: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

…or link to your page with a Marathon badge

(coming soon – See www.telavivmarathon.org/badges)

So every email you send encourages people to donate!

Page 24: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

6) Aha! Social media…

http://www.flickr.com/photos/dbarefoot/1814873464

Page 25: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Try Flickr

http://www.flickr.com/photos/27717319@N06/2581829969/

http://www.justgiving.com/simondeacon

Page 26: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Try Twitter…

http://twitter.com/bekibutton/statuses/1073997779

http://twitter.com/nickellison/statuses/1130745394

http://twitter.com/iwooty/statuses/1139569610

Page 27: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Widget in the wild… (and a great blog too)

http://www.marathonmitch.com/

Page 28: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

7) Give out your page address on cards

Moo.com lets you put your own photos on the back…

Page 29: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

…like this:

http://flickr.com/photos/fstorr/2202454676/

http://www.justgiving.com/francisstorr

Page 30: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Or, if you’re feeling skint…

…Print your page address on A4 paper and cut out slips!

Page 31: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

8) Get your page featured in the local press

• Use our press release template: www.justgiving.com/tips

• Include your page address

• Add interesting facts – tell your story!

- Where are you from?

- What do you do?

- Is it your first marathon?

- Why are you running?

- Who are you running for?

Page 32: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

…and on your local radio station too

Page 33: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

9) Send fun reminder emails

• Say even a small donation helps

• Include a photo or video

•Make them laugh with training stories

• Tell them what you’re looking forward to

•…and what you’re not!

Page 34: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

10) Manners cost nothing*… so say thank you

*as my Mum says

Page 35: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

On your page…

www.justgiving.com/6legs3hearts2reasons

Page 36: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

On your blog…

http://pinkandsmiley.blogspot.com

Page 37: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

On On

Just by email…(or by snail mail!)

Page 38: Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

We’ve made a video to recap… Visit www.justgiving.com/londonmarathon and www.justgiving.com/blog

Follow us: twitter.com/justgiving

And good luck!

www.flickr.com/photos/justgiving/2655815442