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Case study of The Guardian Anywhere, our Android app.
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anywhere
James Hugman & Tom HumeHacks & Hackers, 8th September 2011
Monday, 12 September 11
Fetch the paperwhile you sleep
Ready to readin the morning
Monday, 12 September 11
Galleries & Articles
Monday, 12 September 11
Tags everywhere
Monday, 12 September 11
Foraging for newsMonday, 12 September 11
Customisation & personalisationMonday, 12 September 11
What we learned.Tags + SQL = Opportunities
Monday, 12 September 11
What we learned.Android porting... meh.
menu
Need new droidy graphics
Monday, 12 September 11
What we learned.dogfood \’dȯg-\’füd\ vt:
1. to use what you build
Monday, 12 September 11
Launch.
Monday, 12 September 11
“Guardian Anywhere”Android app is awfully good.@cshirky - Clay Shirky
Hard to see how it could bemuch better...@dangillmor - Dan Gillmor
Monday, 12 September 11
89,800 47.9%
42,975 16,919 3,323,993
total installs retention rating
active installs daily copies total copies
4.6/5 (1327 ratings)
Monday, 12 September 11
Proving the use case
Monday, 12 September 11
59%
6%
5%
14%
12%4%
Fatal error Speed Reliability Storage UI Positive
64%2%
10%
7%
10%7%
Total Last 6m
What we learned: reviewsMonday, 12 September 11
Monday, 12 September 11
Thank you
futureplatforms.com
Monday, 12 September 11