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Disruptive Technology - 2010.05.13

Hdd industry

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A brief introduction from HDD to SSD

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Page 1: Hdd industry

Disruptive Technology

- 2010.05.13

Page 2: Hdd industry

Piao guangyuan 2

Contents

1. Histories of HDD

2. Disruptive Technology

3. HDD vs. SSD

Page 3: Hdd industry

Piao guangyuan 3

Histories of HDD

Page 4: Hdd industry

Piao guangyuan 4

Contents

1. Histories

2. Disruptive Technology

3. HDD vs. SSD

Page 5: Hdd industry

Piao guangyuan 5

Disruptive Technology

Quantum  8 inch 40 MB hard disk

Mainframe

Page 6: Hdd industry

Piao guangyuan 6

Disruptive Technology

Seagate ST 506

Page 7: Hdd industry

Piao guangyuan 7

Why???

Rely on sustaining technology

For high profit margin

Overlook disruptive technology

Page 8: Hdd industry

Piao guangyuan 8

Top of market share New business

Postpone commercial-

ization

Reach commercializa-

tion

Different Strategy for 3.5inch

Market forecasting of disruptive technology always comes up “NO”Powerful competitiveness at last

Page 9: Hdd industry

Piao guangyuan 9

Contents

1. Histories

2. Disruptive Technology

3. HDD vs. SSD

Page 10: Hdd industry

Piao guangyuan 10

HDD VS. SSD

HDD SSD

Low price High price

Big capacity Smaller capacity

Long life cycle Short life cycle

Higher power consumption Low power consumption

Lower mechanical reliability High mechanical reliability

High noise Little noise

Lower speed High speed

Page 11: Hdd industry

Piao guangyuan 11

HDD VS. SSD for net/notebook

HDD SSD

160GB 40GB

30~80$ About 100$

Page 12: Hdd industry

Piao guangyuan 12

Competitive advantage

• HDD

Lower price + High capacity • SSD

Low level for lower price

+ High speed

Page 13: Hdd industry

Piao guangyuan 13

Q&A