Embed Size (px)
Citation preview
Health Care 2.0 Webinar
SeriesCreating Communities of Care
Peter LeachWeb ArchitectDirectors of [email protected]
Yvette NanasiCommunity Building ExpertIGLOO [email protected]
© IGLOO Inc. 2009. All rights reserved.
Twitter hashtags
#health20
@PipelineHealth @IGLOOSoftware
Webinar Agenda
Health 2.0 – Web 2.0 & the health care industry– Role of online communities
Directors of Pharmacy– Introduction to Directors of Pharmacy– Challenges and Solutions
Directors of Pharmacy Community Demonstration– Perspective
Our Presenters
Peter LeachWeb Architect, Directors of Pharmacy
Peter had worked with online content and marketing for four years before teaming up with
Pipeline Healthcare to create DirectorsofPharmacy.com. He has worked on many diverse
web projects, including sites for the US Air Force, Sony Entertainment and Genentech.
Focusing on the community based DirectorsofPharmacy.com has allowed Peter to explore
many of the nuances behind a successful small business and further hone his SEO and web
content skills.
Yvette NanasiCommunity Building Expert, IGLOO Software
Yvette is a social media and community building expert with IGLOO Software. In this role, she
helps organizations create and implement social computing strategies to improve
communication, collaboration and engagement. Her clients span a number of industries
including health care where she works with the HopeSpring Cancer Support Center, Ontario
Health Quality Council (OHQC) as well as a major pharmaceutical player.
Health 2.0“Creating Communities of Care”
Yvette NanasiBusiness Development, IGLOO Software
6
The Social Side of Business
People
Activities
Information
Companies don’t build products, doDeals or make service calls…people do!
Business is both a personal and social activity...
Health 2.0 Defined
Participatory process between patient & caregiver Web 2.0 technology as an enabler of collaborative care Wider system reform based on the principles of 2.0
Role of Online Communities
Practitioner Communities: – bring together key stakeholders, including
hospitals and clinical professionals, to work together to improve health care delivery.
Research Communities: – facilitate novel, innovative approaches to the
development and delivery of new diagnostics, preventatives and treatments.
Patient Communities: – provide patients with a meeting place where
they can network, discuss and share experiences around a health condition in a peer-to-peer environment.
Communication
KnowledgeSharing
Collaboration
Networking
Peter LeachWeb Architect, Directors of Pharmacy
Contents:
1. Introduction
2. Member description of DOP, including location(s)
3. Business challenges
4. Community objectives
5. Solutions/Successes
6. Plans for future growth
© IGLOO Inc. 2009. All rights reserved.
1. IntroductionA One-Stop-Shop for Directors of Pharmacy
• Limited offerings for DOPs and their colleagues
• A gesture of good-will for our partners Pipeline Healthcare
• A community focused addition to the corporate focused website
© IGLOO Inc. 2009. All rights reserved.
2. Member Description
Directors of Pharmacy Members:– Conducted several interviews
prior to design– Highly educated professionals– Internet Savvy, but with rigid
online habits– Isolated from peers, news and
trends– Highest priorities:
• Saving time• Relevant material
Other Colleagues– Pharmacists in general– Nurses– Hospital Staff
© IGLOO Inc. 2009. All rights reserved.
3. Pipeline Healthcare Solutions
Business Challenge:• To build a community for and
supply resources specifically for Directors of Pharmacy
• A central place to find up-to-date news, interesting articles, useful forms and intuitive community networking
• Continuing education and best practices
www.directorsofpharmacy.com
© IGLOO Inc. 2009. All rights reserved.
4. Community ObjectivesThe Ideal Homepage for DOPs
Key takeaway: a free resource thatultimately saves time, buildscommunity and makes a hard job a bit easier to manage
Features:
– News/Columns– Resources– Community Features– Evolving Tools and Functionality
© IGLOO Inc. 2009. All rights reserved.
5. Solutions/Successes
News and Columns
– AP and Reuters Health Feeds– Featured columns from industry
leaders updated on a regular basis– Specific news from various national
agencies:– CMS, FDA, DEA, Joint Commission, etc.
– State Specific Pharmacy Boards– Clinical News from Science Daily– National and Statewide Associations:
– ASHSP, NPhA, NCPA, etc.
© IGLOO Inc. 2009. All rights reserved.
5. Solutions/Successes
Resources– A constantly growing database
of static content:• Dozens of relevant forms and
documents• Information about national
and statewide agencies and associations
• Links• Widgets, including a drug
look-up tool• Related News
© IGLOO Inc. 2009. All rights reserved.
5. Solutions/Successes
Community– An easy way to contribute
and create:• Forums about a variety of
relevant topics• Commenting on column
articles and other content• User messaging• Persistent online profile• User groups• Blog
© IGLOO Inc. 2009. All rights reserved.
5. Solutions/Successes
Additional Tools
& Functionality
– Calendar of events– Online file storage– Interactive map of state-
specific content– Job search and job posting– A constantly updating
continuing education (CE) feed
© IGLOO Inc. 2009. All rights reserved.
6. Plans for Future Growth
– Continue updating columns, polls, etc.
– More advertising efforts, including a new press release
– Flash intro movie on the homepage
– Membership deals for active users
IGLOO Software“Creating Online Business Communities”
Yvette NanasiBusiness Development, IGLOO Software
IGLOO Software
We help organizations deploy successful online business
communities powered by social software.
Audience– Employees & Teams
Business Value– Productivity, agility and
innovation through a more connected & knowledgeable workforce
How?– Creating “team driven”
corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently
Audience– Prospects, Customers,
Partners, Suppliers, Members and Alumni
Business Value– Brand loyalty and building
trusted relationships
How?– Extending social software
beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationshipsHealthcare
Start a 15 Day Premium Trial:
www.igloosoftware.com/freetrial
Join the Social Media Playbook:
www.igloosoftware.com/playbook
© IGLOO Inc. 2009. All rights reserved.
Thank you.
www.igloosoftware.com
