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© Copyright IGLOO Inc. 2009. All rights reserved.© Copyright IGLOO Inc. 2009. All rights reserved.
Nathan BieckMarketing & Communications Manager, [email protected]
Daniel KubeVice PresidentIGLOO [email protected]
Health Care 2.0 Webinar SeriesCreating Communities of Care
© IGLOO Inc. 2009. All rights reserved.
Twitter hashtag
#health20
@pcmh @IGLOOSoftware @ynanasi
Health Care 2.0 Webinar
SeriesCreating Communities of Care
Webinar Agenda
Health 2.0 – Web 2.0 & the health care industry– Role of online communities
TransforMED– Introduction to TransforMED– The Patient-Centered Medical Home (PCMH)– Background on the Delta-Exchange community
Live Delta-Exchange Community Demonstration– A Community Manager’s perspective
Our Presenters
Nathan BieckMarketing & Communications Manager, TransforMED
As Marketing and Communications Manager, Nathan is an advocate and evangelist for the
Patient-Centered Medical Home (PCMH). Working directly with TransforMED's Practice
Enhancement Facilitators, he is helping to educate, communicate and inform key
stakeholders about the concept. Nathan also serves as the community manager for Delta-
Exchange, TransforMED's collaborative social network for practice transformation.
Nathan came to TransforMED from an e-commerce company where he served as the
Channel Marketing Director. He also held additional positions at high-tech public relations and
marketing firms.
Daniel KubeVice President, IGLOO Software
Daniel has over two decades of success and experience in alliances, business development,
sales, and marketing for several leading organizations including PricewaterhouseCoopers,
Performancesoft, actuate, and IONA Technologies( Now Progress Software). Most recently he
was Global Vice President of Marketing and Alliances for the Performance Management
division where he was also responsible for successfully creating and launching Actuate
Onperformance ( SaaS) offering.
Health 2.0“Creating Communities of Care”
Daniel KubeVice President, IGLOO Software
7
The Social Side of Business
People
Activities
Information
Companies don’t build products, doDeals or make service calls…people do!
Business is both a personal and social activity...
Health 2.0 Defined
Participatory process between patient & caregiver Web 2.0 technology as an enabler of collaborative care Wider system reform based on the principles of 2.0
Role of Online Communities
Practitioner Communities: – bring together key stakeholders, including
hospitals and clinical professionals, to work together to improve health care delivery.
Research Communities: – facilitate novel, innovative approaches to the
development and delivery of new diagnostics, preventatives and treatments.
Patient Communities: – provide patients with a meeting place where
they can network, discuss and share experiences around a health condition in a peer-to-peer environment.
Communication
CollaborationKnowledge
Sharing
Networking
TransforMED’s Delta-Exchange“An online social network for
patient-centered medical home transformation”
Nathan BieckMarketing & Communications Manager, TransforMED
IGLOO Software“Creating Online Business Communities”
Daniel KubeVice President, IGLOO Software
MarketingCommunity
Customer Portal
Partner Network
ServicesCommunity
R & D Community
Corporate Intranet
IGLOO Software
We help organizations deploy successful online business
communities powered by social software.
Audience– Employees & Teams
Business Value– Productivity, agility and
innovation through a more connected & knowledgeable workforce
How?– Creating “team driven”
corporate social networks that connect employees to the people, information and processes they need in order to get their jobs done effectively and efficiently
Audience– Prospects, Customers,
Partners, Suppliers, Members and Alumni
Business Value– Brand loyalty and building
trusted relationships
How?– Extending social software
beyond the corporate firewall to connect with your partners, customers and suppliers to create deeper, stronger & more trusted relationships
AssociationEducationGovernmentEnvironmentHealthcareConsulting & Services
Pipeline Healthcare Solutions
Business Challenge
• To build a community for and supply resources specifically for Directors of Pharmacy.
• A central place to find up-to-date news, interesting articles, useful forms and intuitive community networking.
• Continuing education and best practices.www.directorsofpharmacy.com
Concerro
Business Challenge
• To create an online community where healthcare professionals can learn and exchange innovative strategies, tactics and lessons learned that improve results in real time.
• Created an online community called ConcerroConnect where members can:
• Watch webcasts
• View videos on health care topics
• Read and comment on blogs
• Join the conversation in forums
www.concerroconnect.com
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www.igloosoftware.com/freetrial
Join the Social Media Playbook:
www.igloosoftware.com/playbook
