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The affordable care act presents a massive growth opportunity for every healthcare payer and provider. With millions of potential subscribers at stake, companies that use their call centers to efficiently enroll individuals will immediately see the benefits with increased market share. Many payers and providers use the excellent Salesforce.com platform to manage their call center but find that training staff to consistently interact with subscriber prospects is a challenge. The webinar will feature a leading healthcare advocacy group that will illustrate how Cloud Extend is helping them optimize the efficiency of their business-to-consumer (B2C) outreach. In addition, Informatica will present an in depth overview of Informatica Cloud Extend. Finally, Informatica will also demonstrate a payer-based Cloud Extend Affordable Care Act scenario.
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Automating Healthcare Payers and ProvidersProcess Automation for Salesforce
Clive Bearman, Director Marketing, InformaticaEric Egertson, Technical Sales, InformaticaJim Hensel, VP Operations, Sailrock
Agenda
• Overview
• Demonstration
• Real world example
• Informatica Cloud family overview
• Questions and answers
• Next steps
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The Affordable Care Act (ACA)
Signed into law March 23rd 2010The ACA aims to increase the quality and affordability of health insurance, by expanding public and private insurance coverage.
September 201348 Million uninsured Americanshttp://www.census.gov/newsroom/releases/archives/income_wealth/cb13-165.html
Opportunity and ChallengeProactively increase market shareEfficiently service millions of new customers
Payers and providers choose Salesforce
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Flexible cloud-based platform for Sales, Service, Marketing and collaboration. Helping to reach customers in new ways.
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Look what happens with Salesforce
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• Data entry is time consuming and error prone
• Users forget their training and key data
• Forces redundant and repetitive tasks
• Lack of best practices lowers user adoption
• Requires developers and custom code
• Guide users through step-by-step processes that speed up data entry and reduce errors
• Easy to follow questions, actions and automated work
• Best practices on any device
• Hand-coding not required
The Hard Way The Easy Way
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Demonstration
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Process automation benefits
“We've seen a 20% increase in agent productivity, reduced our customer call waiting times to virtually zero and reduced the time it
takes to create new accounts by 85%.”
Other Customers Include:
Automation in Action
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• Sail Rock is a legal services company focused on streamlining and automating business process in the legal space.
• Entire Sales, Marketing and Operational platform built on Salesforce.com
• Early adopter of Salesforce Flow tool
• Service thousands of new clients every month and a case load of many tens of thousands claims simultaneously.
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Domination through automation
Benefits of Cloud Extend
• Standardization of input and output
• Speeding up business process
• Enable low cost employees to deliver high quality work product and/or service
• Process automation
• Business stake holders able to iterate own business process very quickly
• Dramatically reduced dependency on IT
• Costs easily offset by needing less programming resources
• Most in demand IT person is lowest paid:
• In demand because of his ability to deploy solutions quickly in hours/days by leveraging Cloud Extend rather than weeks/months/never with custom apex or visual force.
Recent use case
• Management of Contract Lawyers
• In the past managed in spreadsheet
• Cumbersome
• No ability to automate payments or track performance over time
• Now managed in Salesforce via Cloud Extend Guide
• Contact information
• Areas of coverage
• Payments
• Close loop on claims
Informatica Cloud Family
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2000+ Salesforce.comcustomers rely on Informatica to connect to 100+ on-premise and SaaS applications and integrate
2 billion+ records a day.
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The Informatica Cloud FamilyFrom Development Sandbox to User Adoption
Data Masking
IntegrationData
QualityCloudMDM
ProcessAutomation
SSN?
McD
ona
lds
HQ
(I
L)
McDonalds North America (IL)
US
Canada
Mexico
McDonalds EMEA (UK)
UK
France
Germany
McDonalds Asia (Japan)
China
New Zealand
Increase Your Revenues
• Improve conversion• Expand cross/up-sell• Help plan/execute M&A
EnsureYour Success
• Higher retention• Lower escalation• Deepen relationship
Reduce YourBusiness Risk
• Credible forecasts• Trusted reporting• Visible ROI
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A Solution in Every CategoryIT & Administration
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Come See Us at Dreamforce!
More info
soon…
Question and Answers
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Next Steps
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Next Steps
Register for FREE One-day Training Classhttp://inter.viewcentral.com/events/cust/search_results.aspx?cat3_id=31&cid=informatica_global&pid=1&lid=1
Get social and tell a friendFollow @CloudExtend on Twitter
Check out AppExchange Reviewshttps://appexchange.salesforce.com/listingDetail?listingId=a0N30000003JgFnEAK
Contact Us for FREE Trialhttp://www.informaticacloud.com/contact-us.html
Appendix
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Informatica Cloud ExtendA simple two-step approach for user efficiency
Business People Design the Process
1Users Follow Embedded Guides
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Runtime architecture (desktop browser)
ExecuteProcess Wizards
Real-time data access
(Meta-data synchronization)
force.com
Authenticate with Salesforce credentials
Cloud Extend
Runtime architecture (mobile)
Authenticate with Salesforce credentials
Real-time data access
ExecuteProcess Wizards
(Meta-data synchronization)
force.com
Cloud Extend
Designer architecture (desktop browser)
Authenticate with Salesforce credentials
(Meta-data synchronization)
force.com
Cloud Extend
